Eco-Friendly Practices
Ken Hutcheson
  • Eco-Friendly Practices
  • How to Create a Welcoming Landscape
  • Whether a guest is staying at your hotel for business or pleasure, their first impression can be a lasting one. Even before they walk into your hotel’s lobby, they’ve already started to form their opinion of your hotel – whether that was based on a visit to your website or as they drove up to your hotel. Just as the messaging on your website helps to set expectations and provides your guests with a glimpse into your commitment to making their stay at your hotel an enjoyable one, so does the appearance of your landscape. Every touch point the guest has with your hotel impacts his or her customer experience, making it even more critical that those encounters reflect your brand. Read on...

Arthur Weissman
  • Eco-Friendly Practices
  • Partnering with Your City to Promote Sustainability in Tourism
  • This article discusses the overall benefits for hotel owners and managers of partnering with their local jurisdiction to promote sustainable tourism. Such a partnership goes beyond the typical relationship with the city’s CVB in that it directly includes city departments and ideally the mayor’s office. The partnership may take many forms; the type expounded on in this article is based on promoting environmental certification by a third-party to tout the hotels’ and city’s sustainability credentials. The city’s support may come in the form of in-kind service and promotion or actual grants to subsidize program costs, such as for certification fees. Read on...

Joseph Ricci
  • Eco-Friendly Practices
  • Outsourcing Increases Sustainability Through Volume Production
  • Resource conservation is becoming more of an economic necessity than a choice in hotel business practices as the cost of water, energy and other supplies rises. Laundry operations represent a fertile frontier for such improvement. Using mass-production technologies easily accessible via outsourcing decreases a property’s carbon footprint thanks to water and energy conservation in linen processing. Ensuing labor savings from this greater mechanization add to this economic benefit. TRSA aids hotels in locating high-efficiency outsourced linen, uniform and facility services through its Clean Green certification program and provides a published guide to finding certified green suppliers of all kinds of products and services needed for hotel operations. Read on...

Gaynor Reid
  • Eco-Friendly Practices
  • How Hotels Can Have a Positive Impact on Communities
  • The tourism industry leaves a significant impact when you consider the need to move people around, host them and feed them, with the intrinsic needs for water, energy and food. As the travel industry continues to grow apace in Asia Pacific it is becoming increasingly important for hospitality providers to reduce their environmental footprint as well as to give back to the local communities in which they operate. AccorHotels first committed to a comprehensive environmental policy back in 1974 and is firmly committed to creating positive hospitality wherever it operates. While many of its actions are on a global scale, it has found that what is just as important is for each hotel in the network to work regionally to impact positively on its local community. Read on...

Bill Lally
  • Eco-Friendly Practices
  • How Hotels Can Approach Technological Sustainability
  • Green initiatives have become widespread across the hospitality market, often denoted from a sign that kindly asks guests to reuse your towels or use less water. These are small steps that hotels can take, but new technologies are making large-scale sustainability programs possible. This next wave is about more than material conservation; now the whole building is starting to get smarter through design, automation systems, sensor technologies and a fully integrated guest experience. One of the first aspects that hotels consider when going green is the materials for the décor as part of the branding and custom experience. Read on...

Tara Hammond
  • Eco-Friendly Practices
  • The New Souvenirs: Memories, Experiences, and Sustainable Sourcing
  • The United Nations designated 2017 as the International Year of Sustainable Tourism for Development to support a change in policies, business practices and consumer behavior towards a more sustainable tourism sector. But how will those of us whose purpose it is to innovate and drive change in corporate social responsibility affect change among consumer behavior? It is not enough to just implement policies and practices. Communicating our actions to guests is the key to inspiring change in everyday behaviors. The United Nations designation provides a platform to communicate the great programs and initiatives happening all over the world, especially within sustainable sourcing. Read on...

Wendi Gelfound
  • Eco-Friendly Practices
  • Conserving Sacred Waters in the High Desert
  • Steeped in myth and legend, the ancient springs at Ojo Caliente Mineral Springs Resort & Spa, 60 miles north of Santa Fe in Ojo Caliente, New Mexico, have been a gathering place and source of healing for thousands of years. The use of the waters can be traced back to the earliest human migrations in the region, when ancestors of today’s Tewa tribes built large pueblos and terraced gardens overlooking the springs. Now, ruins of these ancient cities are marked by the shadows of walls and a sprinkling of potsherds. Read on...

Deborah Popely
  • Eco-Friendly Practices
  • How will Hotels Respond to the Looming Water Crisis?
  • Water scarcity has been identified as among the top five global business risks in the next ten years. Tourism is recognized as a high water-use industry and hotels are some of the most water-intensive operations in the industry. Water scarcity disproportionately affects hotels since some of the most popular tourism destinations are in water-stressed areas, driving up utility costs and creating other challenges. For this reason and other reasons, reducing dependency on fresh water and making the best use of existing supplies makes good business sense. This article explains how hotels can respond to the looming water crisis by incorporating some low-cost best practices and strategies that have proven to save money and generate a return on investment. Read on...

Ken Hutcheson
  • Eco-Friendly Practices
  • Signs You Need to Hire a New Grounds Care Provider
  • Hoteliers place a significant investment in their grounds that can be dramatically diminished without proper care and oversight. Given how important it is to protect this asset, you should have a grounds care provider you can rely on. Someone who knows the specific needs of your hotel, what challenges your region can expect, and how to take care of your landscape. Otherwise you risk the health and overall appearance of your landscape. Your grounds care provider should have a plan in place to handle the various dangers your property might encounter. Depending on the location of your hotel, your landscape can face several threats throughout the year, either as a result of natural causes or human error. Read on...

Ken Hutcheson
  • Eco-Friendly Practices
  • Preparing Your Hotel Landscape for Spring
  • As temperatures start to warm up and thawing begins, many hoteliers across the country are thrilled to say goodbye to winter. In some regions, particularly in the Northeast and Midwest, this winter proved to be a hotelier’s worst nightmare. With above freezing temperatures and blizzard-like conditions, it was difficult for some guests to even travel to their destinations. Keeping entrance ways, parking lots and sidewalks clean and safe was another challenge many hotel owners and managers faced this winter. Now that winter has officially come to an end, it’s time to prepare your landscapes for spring. Read on...

Ronald Harrison
  • Eco-Friendly Practices
  • Pest Management During a Renovation
  • In the age when reviews are a Tweet away and websites such as TripAdvisor leave a long trail of guest comments, hoteliers are under increasing pressure to keep properties up to guests’ high standards. While a quick coat of paint or a new set of furniture can often keep a hotel looking great for a while, eventually every hospitality professional has to manage a major renovation. Ultimately, renovations will enhance your property’s value and improve guest experience, but the process can be chaotic as you try to provide a great guest experience during major construction. Read on...

Grace Kang
  • Eco-Friendly Practices
  • Bringing Hotel Owners Together to Establish Sustainability
  • It’s that time of year when everyone is working hard towards their ambitious new year’s resolutions. Here’s one more I would like to recommend hotel owners and operators to put on their list for 2017. Join the Hotel Owners for Tomorrow (HOT) coalition to help advance sustainability for the hotel community. HOT is a no-cost initiative, bringing hotel owners, hotel brands, management companies, industry bodies, and other supporters in hotel development to build awareness and get the important discussion of sustainability started among the hotel community. Read on...

Grace Kang
  • Eco-Friendly Practices
  • A Look at Green Lodging Trends in 2016
  • The Green Lodging Trends Report 2016 launched last month with the objective to catalyze green practices and innovation across the hotel industry worldwide. The report is a result of a survey open to all hotels around the world regardless of service type, location, segment or size. One of the main benefits to the participants was the ability to benchmark against its peers on over 100 sustainability related best practices. Each participant received a confidential compare report showing the uptake of best practices, segmented by global, region, country, city, service type and hotel type, where applicable. The result was the production and release of the Green Lodging Trends Report 2016, which summarizes data collected from 2,161 hotels located in 44 countries. Read on...

James Gieselman
  • Eco-Friendly Practices
  • A Path Towards a More Sustainable and Efficient Energy Management System
  • Start discussing a technical topic and watch as people’s eyes glaze over, even if those people are fully aware that it’s something they should be paying attention to. Embarking on a path toward a more sustainable and energy efficient hotel operation qualifies as one of these ‘glazed’ subjects, so to eliminate any possibility of eyelid fatigue, let’s talk about this extremely important issue in terms of something just a bit more fun - golf. Read on...

Michael Barbera
  • Eco-Friendly Practices
  • Nudge Guests, Reduce Expenses and Save the Environment
  • Most hotels have a sign in each bathroom that ask the guest to be environmentally friendly by reusing their towels. When a guest re-uses their towels, the hotel saves money on laundry expenses, which includes a reduced use of water. However, many hotels find these signs to be ineffective. The cards cost a fee to print, and they use employee resources for placement in the rooms, but hoteliers find little to no return on investment for these paper signs. Read on...

JUNE: Sales & Marketing: Who Owns the Guest?

Wendy Stevens

From digital room keys to wireless internet, the hospitality industry continues to embrace new tools and technologies that promise to enrich the guest experience. Advances in technology also open up possibilities behind the scenes for hospitality sales and marketing professionals—online booking services, social media channels, and hotel review sites are reshaping the sales and marketing landscape in important ways. But are all of those changes necessarily a good thing? Are there limitations to the power of technology, and inherent trade-offs and compromises that need to be taken into account? Read on...

Joe Currie

Being a business traveler is not about choosing between Tahiti and Maui for a dream vacation; it is about the luck of dodging an air delay and narrowly catching a few winks of sleep at a hotel before a morning meeting with a client. Business travelers do not have the luxury of choosing time or location, but they do have a choice when it comes to their hotel booking, and the entity that has the most influence over that choice in accommodation ultimately becomes the owner of it. Read on...

Bill Linehan

Channel management is a practice that allows hotel companies to cast a wider net to capture more market share. How you manage various marketplaces defines your customer acquisition strategy. RLH Corporation recognizes cost of distribution differences between direct and third-party channels, and we always promote direct bookings. However, an important component of increasing direct channel traffic and conversion is to leverage OTA site traffic to promote brand awareness. RLH Corporation takes a contrarian approach to OTAs – a customer acquisition strategy where we fish where the fish are to capture, convert and retain ongoing relationships with consumers. Read on...

Tara K. Gorman

When guests checks into a hotel, there are plenty to mechanisms to protect their physical “stuff”, but how can they be sure that their personal information is protected? This is the question hotel owners and operators are keenly focused on in the aftermath of cybersecurity breaches in the hospitality industry. Guest Data - an Asset or a Liability in the Age of Cybersecurity? will explore whether guest data is an asset or a liability by exploring the rules and regulations that govern privacy and security, steps that hotel operations can take to ensure that they are in compliance with privacy and security requirements for guest data, and privacy considerations. Read on...

Coming Up In The July Online Hotel Business Review




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Feature Focus
Hotel Spa: Measuring the Results
As the Hotel Spa and Wellness Movement continues to flourish, spa operations are seeking new and innovative ways to expand their menu of services to attract even more people to their facilities, and to and measure the results of spa treatments. Whether it’s spa, fitness, wellness meet guest expectations. Among new developments, there seems to be a growing emphasis on science to define or beauty services, guests are becoming increasingly careful about what they ingest, inhale or put on their skin, and they are requesting scientific data on the treatments they receive. They are open to exploring the benefits of alternative therapies – like brain fitness exercises, electro-magnetic treatments, and chromotherapy – but only if they have been validated scientifically. Similarly, some spas are integrating select medical services and procedures into their operations, continuing the convergence of hotel spas with the medical world. Parents are also increasingly concerned about the health and well-being of their children and are willing to devote time and money to overcome their poor diets, constant stress, and hours spent hunched over computer, tablet and smartphone screens. Parents are investing in wellness-centric family vacations; yoga and massage for kids; mindfulness and meditation classes; and healthy, locally sourced, organic food. For hotel spas, this trend represents a significant area for future growth. Other trends include the proliferation of Wellness Festivals which celebrate health and well-being, and position hotel spas front and center. The July issue of the Hotel Business Review will report on these trends and developments and examine how hotel spas are integrating them into their operations.