Eco-Friendly Practices
Lawrence Adams
  • Eco-Friendly Practices
  • Sustainable Practices of Major Hotel Companies
  • Major hotel companies realize the enormous benefits that come with environmental and socially sustainable practices. In addition to increasing profits from energy and water conservation, hotels are boosting profits due to an expanding segment of environmentally-concerned travelers and corporations, who make lodging choices based on hotels’ green credentials. As they embrace environmental and social sustainability, many of the major hotel companies have mission statements expounding on their environmental stewardship. In this article, we will look at five major hospitality companies and their approaches, practices and policies in achieving sustainable goals for their hotels and resorts. Read on...

Faith Taylor
  • Eco-Friendly Practices
  • How to Drive Leadership in Carbon Reduction and Reporting
  • Good business is about seeking out opportunities to create value. As our social, economic and environmental landscapes continue to change, we need approaches to adapt and evolve our business practices in order to manage risk and create market value in new ways. Increasingly, consumers are looking for companies that are socially responsible, and ones which understand that there is a need to give back to their communities. In addition, there is an increase in the focus and attention to sustainable operating practices from investors, guests, partners, and employees. People are looking to do business with companies that understand their global footprint Read on...

Nicki Noble Bean
  • Eco-Friendly Practices
  • We Compost It! - An Environmental Initiative
  • The Nonantum Resort is located right on the water in Kennebunkport, Maine – just a half mile from Dock Square, and an easy scenic stroll or bike ride up Ocean Avenue to Walker’s Point, summer home of the Bushes. Situated on the Kennebunk River, with the breakwater and the ocean within view, the resort has its own lighthouse and an array of classic Adirondack chairs set out on its spacious back lawn – making it an idyllic coastal retreat. Built in 1883 by a local sea captain, and opened on July 4, 1884, the Nonantum kicks off its 132nd season of operation Read on...

Michael Matulick
  • Eco-Friendly Practices
  • Sustainability and an Ethical Supply Chain
  • We all accept that the manufacture and transport of any products to customers generates carbon and other greenhouse gases which is then released into the atmosphere – this, in turn, has most agreeing that it is the root cause for global warming and severe weather patterns. To reduce, and in some cases eliminate, our negative environmental impact as a business we decided to offset our greenhouse gas emissions (i.e. our carbon footprint) by financially supporting various carbon reduction projects around the world through purchasing carbon offsets. Business has a fundamental duty and obligation to act in a way that reduces its environmental impact. Read on...

Kjell Mitchell
  • Eco-Friendly Practices
  • Long-Term Investment in Sustainable Tourism Practices
  • Glenwood Hot Springs has been an environmental trailblazer since long before terms like “carbon footprint,” “eco-friendly” and “sustainability” became commonplace. It actively harnesses the geothermal energy of the mineral hot springs for snowmelt and to heat domestic water supplies. The Glenwood Hot Springs Lodge was recognized with a TripAdvisor “Green Leaders” award in 2013 for its environmental practices. In addition to harnessing geothermal heat sources on-site, Glenwood Hot Springs has also adopted practices that include the use of state-of-the-art materials and energy-efficient technology that add up to not only dollars saved, but to a cleaner, healthier environment for visitors and the community. Read on...

Ranee Ruble-Dotts
  • Eco-Friendly Practices
  • Amid California's Drought, Hoteliers Supply a Stream of Innovative, Water-Saving Solutions
  • California’s unprecedented drought led to government mandates in 2015 requiring water agencies to cut residential and business water usage by 25 percent. For hotels, the mandates also include specific rules about irrigation, serving water only upon request, and encouraging reuse of guests’ towels and linens. While the mandates represent a starting point for water conservation, many California hotels are already ahead of the game: finding ways to reduce water consumption without compromising the guests’ experience. They have produced a steady stream of water-saving ideas for hotel bathrooms, laundry, landscaping, and kitchens--all of which are transferable to hotels almost anywhere. Read on...

Jan Peter Bergkvist
  • Eco-Friendly Practices
  • Do Our Guests Really Care?
  • Businesses, including the hospitality sector, often argue that there’s no customer demand for sustainability, so they do not focus on grabbing opportunities to work strategically towards becoming part of the solution. Very few innovations have come from customer demand - on the contrary, innovation and the success that follows, is often thanks to daring leaders, those who can foresee the development of society and really take the lead; in short leaders who show leadership! Read on...

Taryn Holowka
  • Eco-Friendly Practices
  • LEED Certified Buildings: A Growing Presence in Hospitality
  • Think back to the last time you stayed in a hotel. Did you notice anything that seemed eco-friendly – maybe there were recycling bins located throughout the hotel, perhaps there was a towel reuse program or maybe you even saw solar panels on the roof? Fortunately, these scenarios are becoming more and more common as hotels and resorts are catching on to and embracing sustainability practices – practices that are not only in demand from their customers, but that are also reducing operating costs significantly. Read on...

Joseph Ricci
  • Eco-Friendly Practices
  • Fewer Chemicals Mean More Green and More Clean Hotel Linens
  • “Going green” has been as much a regulatory mandate as a moral responsibility for many businesses. The commercial laundry industry—and by extension the hospitality industry—has worked with the Environmental Protection Agency to meet one critical environmental goal: eliminating the pollutant NPE, once a common component of laundry detergent, from the laundry process. Eliminating and improving laundry chemicals has many environmental benefits, and taking action in favor of the environment can boost the reputation of a hotel. In this article, Joseph Ricci, head of the TRSA commercial laundry association, explains the implications for the hospitality industry. Read on...

Rauni  Kew
  • Eco-Friendly Practices
  • Electric Cars Are Coming to Hotels Near You - Are You Ready?
  • The transition from gas powered, combustion engine cars to electric vehicles (EV’s), and even hybrids, has been relatively slow. However, later this year, new models with lower price tags, sleeker styling and improved batteries with more range are expected. Couple EV improvements and expanding infra structure with looming emissions regulation, the transition from combustion engine to EV is positioned to accelerate in the near future. Read on...

Robert Allender
  • Eco-Friendly Practices
  • Heeding Albert Einstein
  • Despite decades of effort, hotels continue to use more energy than they actually need to fully achieve their business mission and at the same time fail to extract maximum value from the energy they buy and from the time and effort put into managing that energy use. This article suggests why this is so, and puts forward an approach informed by ideas from Albert Einstein himself. Taking AHLA advice in 1984 would have given the hotel industry 30 years of energy profits; now's the time to avoid a second miss. Read on...

Kevin Thomas Carter
  • Eco-Friendly Practices
  • Sustainability Partners
  • Guests want to know how they're contributing to sustainability, especially if it's already part of their lifestyle. Keeping guests informed about sustainable operations makes them feel involved in the efforts your property is making to have a low negative impact on the environment. Signage, tours of facilities, and online education encourage sustainable behaviors and help guests understand their contributions to your environmental mission. When guests are involved in your environmental efforts, they are better able to contribute to energy and fuel savings by turning off lights and regulating the thermostat, thus increasing your sustainability success. Read on...

Heather  Kolakowski
  • Eco-Friendly Practices
  • The Benefits and Challenges of Food Service Composting Programs
  • Environmental sustainability and the desire to reduce the amount of food wasted are top trends in today’s society. It has been reported that approximately one-third of hotel users consider the “green-ness” of potential service providers when making their purchasing decisions. Composting is one example of the types of “green” practices that customers such as these resonate with and when implemented into its operations can help to enhance the customers’ perceptions of the organization. The following will detail the benefits and challenges of composting and composting programs as well as provide guidance on how to implement one into your operation. Read on...

Zia Siddiqi
  • Eco-Friendly Practices
  • Taking a Step Toward a Greener Hotel
  • How important is sustainability in the hospitality industry? Two-thirds of travelers choose green hotels when booking, according to a recent TripAdvisor study. As the hospitality industry continues to experience healthy growth this year, now is the time for you to re-evaluate if your hotel is as green as it could be. Many hotels will begin to implement green initiatives by starting a linen reuse program or by switching to LED lighting to save energy. But many may not know that creating an Integrated Pest Management (IPM) program can also make for a greener hotel. Read on...

Bob Cerrone
  • Eco-Friendly Practices
  • Hotels Make Room for Water Savings
  • Water was once considered an endless resource in the U.S. As a commodity, it appeared to be both plentiful and inexpensive. But due to the lasting effects of climate change, parts of the country are experiencing higher temperatures and less rainfall, preventing fresh water reservoirs and basins from keeping up with the demand of personal and agricultural use.The state of California is in its fifth year of a devastating drought, it won’t be the only state to experience strained supply in the near future. It’s everyone’s responsibility, including hotel owners, to help combat the dwindling water supply before every state reaches critically low resources. Read on...

FEBRUARY: Social Media: Interacting with the Hotel Customer

Nisha Thakkar

While social media has become a mainstream marketing channel, there are many variables that hoteliers are not taking advantage of to increase their revenue. Unlike other mainstream marketing avenues, social media is not static, as platforms continuously find ways to increase engagement with both users and advertisers. As social platforms have realized their massive marketing opportunities within their user base, they have increasingly capitalized on their clearly defined users by providing advertisers access to them. Today, the popularity of social channels has created a “pay-to-play” model that leaves many business owners and managers perplexed as to which channels to focus on, and the right budget to allocate in order to maximize return on investment (ROI). Read on...

Cass Bailey

These days, a lot goes into choosing the perfect hotel. Hotel choice no longer depends solely on the location, price, and amenities; it depends on experience. Customers have become more interested in experiential features instead of whether or not the hotel has a five-star review. As the phrase goes, many “do it for the gram.” When looking to book their stay, the Instagram generation is interested in things that are eye-catching and worthy of sharing with their followers. Just searching the hashtag “wanderlust” reveals millions of images of different travel experiences from around the world. Read on...

Tim Sullivan

As hoteliers’ key audiences spend less time on the Web and more time on their smartphones’ social apps, it is crucial for hotels to have a digital engagement strategy that creates meaningful interactions on social channels. Desktop still converts higher, but the path to a booking is a journey full of touch points across social. Now that social media platforms are maturing, hotels can go beyond targeting their own guests to discovering new profitable audiences. They can reach and drive sales for all sides of the business: leisure, corporate and group sales. However, before hoteliers think about social engagement, they need to cover the basics of personalization and one-to-one marketing. Read on...

Chris Teso

Social media has traditionally been approached as a marketing tool for top-of-funnel activities. However, the activities associated with generating awareness, like creating viral posts and taking advantage of real-time marketing moments, are difficult to measure and even harder to link to real business value. Yet, marketers innately know that social media has real opportunity as their audience is there—in volume and in frequency. As a result, a new trend is emerging among hotel marketers that takes distinct advantage of the direct follower model of social networks: the marriage of the loyalty program with social media marketing. Read on...

Coming Up In The March Online Hotel Business Review




Feature Focus
Human Resources: Inspiring a Journey of Success
In an increasingly competitive environment where hotels are competing to attract, and more importantly, to keep top talent, Human Resource managers are realizing the need to focus on improving their Employee Experience. Smart managers are embracing the idea of Employee Wellness which translates into a system of physical, mental, emotional, and purposeful well-being. Some organizations are even providing free counseling for their employees and their dependents. The goal is to nurture, support and engage with their employees in a way that increases productivity, improves customer service, enhances loyalty, and creates a more harmonious work environment for all. Along with this development is the need for more effective, ongoing training. Many HR managers rely on external training firms for this, but there is a growing trend which taps the experience and expertise that already exists within the organization. For example, younger employees likely have greater knowledge of social media which an older generation might struggle with. Harnessing this peer-to-peer learning can be an efficient and cost effective way of increasing skills, and as a result, the knowledge transferred is likely to be more acceptable and relevant. Finally, HR managers need to foster an environment that empowers people and taps into their full potential, inspiring a personal journey of success. The March Hotel Business Review will take a look at some of the strategies and techniques that human resource directors are currently developing in order to achieve success.