Spas, Health & Wellness
David  Stoup
  • Spas, Health & Wellness
  • Experiential Travel and How Wellness Fits In
  • Authentic experiences and personal well-being have become increasingly important to the modern consumer, and hotels that provide an opportunity for travelers to maintain personal wellness not only engage their leisure visitors, but group guests and locals as well. As many hotel spa and fitness facilities are seriously underutilized, a new type of spa dedicated to wellness allows a hotel to capture the growing number of health-conscious consumers searching for travel experiences that adapt to their personal needs. When executed properly, a hotel can leverage its spa/wellness offerings to reach beyond the hotel stay, extending the guest experience post-visit to create long-term loyalty. Read on...

Ann Brown
  • Spas, Health & Wellness
  • Five Things You Didn't Know About Your Spa That Affect Your Bottom Line
  • When I was in college, my door into the spa industry opened when someone reached out to help me. Spa therapy changed my entire health and wellbeing, and it continues to do so today. As much as I love the holistic wellness and altruistic side of the spa world, I very acutely recognize this is a business. In order to do well by your clients and impact their health and in order to support our therapists in their careers, our organizations must stay healthy and profitable. Licensed in massage, esthetics, and cosmetology and holding a business management degree, I’m grateful to have knowledge and insight from all sides of the spa. Read on...

Trent  Munday
  • Spas, Health & Wellness
  • Riding the Hotel Spa Roller Coaster
  • As I mentioned here once before, in an earlier article titled Demystifying the Hotel Spa , the hotel spa business has been a bit of a roller coaster ride over the past 20 years or so. Like all good roller coaster rides, the most exciting bit is when you start rolling down from the peak, zigging and zagging, twisting and turning, screaming with a mixture of delight, adrenalin and sheer terror – but that part of the ride is also what puts many people off. It’s not for everyone. In many ways, the hotel spa business today is on that same exciting part of the business cycle. Read on...

Cassie Hernandez
  • Spas, Health & Wellness
  • Spa - Then and Now
  • Twenty years ago, the U.S. spa industry was just beginning to blossom. There were approximately 3,000 spa locations then, compared to nearly 44,000-plus locations today. Day spas were popping up on every corner, driven largely by the full-service salon. Hotel and resort spas were few and far between, and destination spas such as the Golden Door and Canyon Ranch were luxurious getaways for the lucky few. Spas were a luxury, only reserved for the wealthy or affluent adult. Now, I have seen my youngest spa patron at the ripe age of 4 years old. Read on...

Laszlo Puczko
  • Spas, Health & Wellness
  • Owners Demand More Accountability in Wellness/Spa Investments and Operations
  • It may seem to be relatively straight forward to talk about accountability and investment in spas or wellness centers. Reality however proves otherwise. Interestingly, the industry has not yet accepted a definition for spa, or for wellness centers (or different types of spas). According to the International SPA Association “Spas are places devoted to overall well-being through a variety of professional services that encourage the renewal of mind, body and spirit.” Although ISPA’s relevant terminologies are often referred to, these are not global definitions. Still, at least there are some descriptions available for spas. Wellness centers represent an even less clear arena. Read on...

Melinda Minton
  • Spas, Health & Wellness
  • The "Bleisure" Trend
  • Millennials are counteracting their fight to have more free time with upping their productivity. They crave the spa because they put their well-being before work. Other demographics are also working to live rather than living to work. With that sentiment business travelers are adding on to their working business trips by adding family or significant others to the trip. Spa and wellness programs work wonderfully in the sense that they add creative fitness, healthy cooking, meditation, team and couples focused activity to the sometimes hum-drum qualities of a hotel stay. Furthermore, as a property slated to handle a company's business travel and leisure expenditure is a profitability bonus that makes numbers sing the praises of bleisure. Read on...

Gaye Steinke
  • Spas, Health & Wellness
  • A Rocky Mountain Sanctuary That Transforms Bodies, Minds and Souls
  • Most leisure travelers in the 21st century still expect the same things out of their vacations that they wanted in years gone by: beautiful sights, convenient comfort, and unique adventures. But there is a new travel trend on the rise. With an increasing focus on wellness in our every day lives, it was inevitable that travelers and meeting planners would want to incorporate healthy, mindful experiences into vacations and events. That means personalized spa treatments, location-specific yoga sessions, refreshing eco-tourism excursions, restorative detoxes and more. A wellness-focused getaway isn’t just a vacation. It is about how a destination can change a person’s body, mind and soul. Read on...

Sylvain Pasdeloup
  • Spas, Health & Wellness
  • Sofitel's Key Essence of 'Wellness' on the Island of the Gods
  • Sofitel Bali Nusa Dua Beach Resort is the Sofitel brand’s first presence in Bali, often dubbed the ‘Island of the Gods’. The Resort has firmly established itself as a wellbeing destination, putting in much emphasis on one of the Sofitel brand’s ‘key essences’ of hospitality, namely Wellness. It does so through the Sofitel luxury marque’s So SPA, an ultramodern spa facility onsite at the resort, which is complemented in the ‘fitness’ aspect by the So FIT full-fledged gym and fitness facility. An added bonus, and unique to this Sofitel resort, is Vietura Aesthetic, a third-party operated skin rejuvenation clinic. Read on...

Andres  Araya
  • Spas, Health & Wellness
  • Making the Spa Integral to Your Property
  • In fall 2015, Abadía Retuerta LeDomaine – a 900-year-old abbey and winery that was converted in 2012 into one of Spain's most exclusive hotels – opened a stunning, state-of-the-art spa. Santuario LeDomaine Wellness & Spa was the final component to complete this extraordinary, historic property. It was also more than that: it reinforced and expanded the persona of a winery hotel, set among the vineyards, with a signature vinotherapy concept implemented by one-of-a-kind ‘Spa Sommeliers.’ The new spa embodies and furthers the hotel’s theme, spirit and ethos – making it more relevant and deeply connected to the property, as well as helping build and drive usage. Read on...

Deborah Waldvogel
  • Spas, Health & Wellness
  • Embracing Technology to Create Spa Experiences That Transcend Location
  • While the Classic Swedish Massage remains the most requested spa treatment, today’s spa-savvy business and leisure guests, regardless of geographic location, are expecting a deeper and more enhanced experience, like those often found in destination spas. Many spas are accomplishing this through the use of specialized equipment, spaces, and wellness programs. Furthermore, while it may seem contradictory to traditional spa philosophies that promote a tranquil environment encouraging guests to unplug, these modern-day urban facilities, whether it is a city club, hotel or day spa, are incorporating more “high tech” processes, features and treatments to expand and customize their offerings. Read on...

Jacqueline Clarke
  • Spas, Health & Wellness
  • The Turnaround of the Thermal Spa Sector In France
  • French Thermal Spas can inspire modern wellness and spa industries worldwide. They are turning around an industry that was in terminal decline. Their vision is of "a new thermalism" that will develop thermal solutions to solve the public health problems of today. The mega health problems they target include ageing-related conditions, addictions, allergies, stress, obesity related, and effective, but non-medicated, solutions for common pains. The new thermalism expands its appeal by diversifying from the rigidly therapeutic offer into the more flexible “thermoludic” (thermal and leisure). A major research project is generating the evidence to convince consumers and insurers. Read on...

Paula J. Azevedo
  • Spas, Health & Wellness
  • The Evolution of the "Spa Concept"
  • In an era of where the words personal, experiential, adventure, extreme and destination are often heard – at least among those of us in the business of hotels – it is clear consumers are seeking uniqueness in their travels, whether they are for business or pleasure. Hoteliers are wisely taking this to heart and responding to these demands. One way owners and operators are strategically meeting guests’ needs is by tapping into and elevating the experience of a once luxury-only amenity: the spa. The focus makes logical sense. Read on...

Camille Hoheb
  • Spas, Health & Wellness
  • Why Hotels Should be Involved in Global Wellness Day - Part II
  • Global Wellness Day (GWD) is an international, noncommercial initiative aimed at improving well-being across the world. Today, there are 3,000 locations in 100 countries organizing GWD celebrations worldwide. This article is part 2 of a 2-part series. Part-1 featured Belgin Aksoy, Founder of GWD. As a new Ambassador to Global Wellness Day, I was motivated to write a series about GWD for several reasons. 1) To create awareness and excitement about wellness as a lifestyle and as a business strategy 2) To promote wellness to the hotel industry 3) To share insights from hospitality professionals that have direct involvement with Global Wellness Day in order to encourage greater participation 4) To provide several first-hand accounts about GWD that could be helpful in spurring support from other sectors. Read on...

Judith Jackson
  • Spas, Health & Wellness
  • Use of Aromatherapy in Your Hotel to Build Brand Loyalty
  • How would you like your guests to be positively addicted to staying at your hotel? That’s what can happen if you surround them with the fragrance of pure, natural essential oils which affect the fastest, most direct sense into the brain – the sense of smell. Up-market retailers have known this forever. When I was publicity and feature events director of Bloomingdales, I always knew what they were promoting by the fragrance that permeated the main floor all the way down to the subway entrance. Sandalwood would be the Indian promotion, Chanel perfumes, unmistakably Paris. Aromatherapy was, and I guess still is, Bloomie’s secret weapon. It can easily be yours. Read on...

Judith Jackson
  • Spas, Health & Wellness
  • Going to the Source: Amenities 2016 - A Q&A on Brand Alignment
  • Hotel amenities as a guest offering have become a vital source of attracting business and building a hotel brand. This is a relatively recent phenomenon that has grown in importance as guest’s demand for good quality amenities has become universal. As I thought about writing this article I realized I should go to leaders in the hospitality field as well as draw upon my 15-year experience as the creator of a branded amenity line. Hunter Amenities of Canada and Susan Ricci, innovative former hotel managing director and current hotel and club consultant, became invaluable sources of information and comment from different points of view – which I think you will find as stimulating and helpful as I do. Read on...

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OCTOBER: Revenue Management: Technology and Big Data

Gary Isenberg

Hotel room night inventory is the hotel industry’s most precious commodity. Hotel revenue management has evolved into a complex and fragmented process. Today’s onsite revenue manager is influenced greatly by four competing forces, each armed with their own set of revenue goals and objectives -- as if there are virtually four individual revenue managers, each with its own distinct interests. So many divergent purposes oftentimes leading to conflicts that, if left unchecked, can significantly damper hotel revenues and profits. Read on...

Jon Higbie

For years, hotels have housed their Revenue Management systems on their premises. This was possible because data sets were huge but manageable, and required large but not overwhelming amounts of computing power. However, these on-premise systems are a thing of the past. In the era of Big Data, the cost of building and maintaining an extensive computing infrastructure is incredibly expensive. The solution – cloud computing. The cloud allows hotels to create innovative Revenue Management applications that deliver revenue uplift and customized guest experiences. Without the cloud, hotels risk remaining handcuffed to their current Revenue Management solutions – and falling behind competitors. Read on...

Jenna Smith

You do not have to be a hospitality professional to recognize the influx and impact of new technologies in the hotel industry. Guests are becoming familiar with using virtual room keys on their smartphones to check in, and online resources like review sites and online travel agencies (OTAs) continue to shape the way consumers make decisions and book rooms. Behind the scenes, sales and marketing professionals are using new tools to communicate with guests, enhance operational efficiencies, and improve service by addressing guests’ needs and solving problems quickly and with a minimum of disruption. Read on...

Yatish Nathraj

Technology is becoming an ever more growing part of the hospitality industry and it has helped us increase efficiency for guest check-inn, simplified the night audit process and now has the opportunity to increase our revenue production. These systems need hands on calibration to ensure they are optimized for your operations. As a manager you need to understand how these systems work and what kind of return on investment your business is getting. Although some of these systems maybe mistaken as a “set it and forget it” product, these highly sophisticated tools need local expert like you and your team to analysis the data it gives you and input new data requirements. Read on...

Coming Up In The November Online Hotel Business Review




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Feature Focus
Architecture & Design: Authentic, Interactive and Immersive
If there is one dominant trend in the field of hotel architecture and design, it’s that travelers are demanding authentic, immersive and interactive experiences. This is especially true for Millennials but Baby Boomers are seeking out meaningful experiences as well. As a result, the development of immersive travel experiences - winery resorts, culinary resorts, resorts geared toward specific sports enthusiasts - will continue to expand. Another kind of immersive experience is an urban resort – one that provides all the elements you'd expect in a luxury resort, but urbanized. The urban resort hotel is designed as a staging area where the city itself provides all the amenities, and the hotel functions as a kind of sophisticated concierge service. Another trend is a re-thinking of the hotel lobby, which has evolved into an active social hub with flexible spaces for work and play, featuring cafe?s, bars, libraries, computer stations, game rooms, and more. The goal is to make this area as interactive as possible and to bring people together, making the space less of a traditional hotel lobby and more of a contemporary gathering place. This emphasis on the lobby has also had an associated effect on the size of hotel rooms – they are getting smaller. Since most activities are designed to take place in the lobby, there is less time spent in rooms which justifies their smaller design. Finally, the wellness and ecology movements are also having a major impact on design. The industry is actively adopting standards so that new structures are not only environmentally sustainable, but also promote optimum health and well- being for the travelers who will inhabit them. These are a few of the current trends in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.