Spas, Health & Wellness
Bob Caputo
  • Spas, Health & Wellness
  • Monetizing Fitness by Branding Health and Wellness
  • Health and wellness experts represent a profitable branding opportunity for hoteliers worldwide. Featuring specific experts or forging alliances hotels can separate themselves from the competition and increase bookings among a new group of travelers and millennials. Hotel executives have an opportunity to leverage the physical equipment at their disposal, namely, the gyms and fitness centers within their respective properties and resorts. Read on...

Ann Brown
  • Spas, Health & Wellness
  • What New Spa Treatments are the Right Fit for Your Hotel?
  • As a former spa director of one of the largest resort spas in the Midwest, I know how important it is to evaluate new products and services in order to determine which ones offer true potential for wellness for the client and profitability for the business. As a property manager or owner, your phone rings constantly with vendors who want you to consider their products and services. Below, here are a few questions to help you decide if a trend is right for your property. Read on...

Ann Brown
  • Spas, Health & Wellness
  • Evaluating Spa Trends for Profitability and Longevity
  • In the midst of managing the day-to-day operations, hotel and spa owners and managers must constantly look forward and evaluate how to increase efficiency and profitability. As you balance overseeing current business and forecasting for the future, you are faced with the challenge of considering what changes will bring the most benefit to your organization. For spas, keeping watch of the latest trends in the spa industry and making relevant changes to your facility, treatment menu and customer service practices are important for success. But how do you know which trends and latest innovations will bring that success, and which ones may not be worth their return on investment? Read on...

Mia A. Mackman
  • Spas, Health & Wellness
  • Building Loyalty with Intergenerational Spa and Wellness Programs
  • Growth in travel and tourism continues to rise in conjunction with intergenerational lifestyles, shifting values and increasing wellness keynotes. Every generation has unique preferences and imperatives that set them apart and stick. Accounting for nearly half of the population, Millennials and Generation Z have considerable weight in the market share. This article examines perceived values vs. core values and the benefits of incorporating a multi-generational, multi-faceted approach to spa and wellness programming to enhance customer spend and loyalty. Read on...

Bob Caputo
  • Spas, Health & Wellness
  • A New Health and Wellness Approach for Hotels
  • I have three words for hotel executives, which may as well be the title of their collective mission: Health and Wellness. Which is to say, the new approach to hospitality – the experience every vacationer deserves to enjoy, and every business traveler has a right to receive – is a healthy atmosphere, a place that exudes the virtues of fitness and nutrition; be it an urban property or a resort location, a boutique destination or a five-star hacienda amidst lush acreage and the soft winds of a turquoise sea; be it a high-end spot or a workaday building, suitable for conferences or company meetings, where a health and wellness expert can consult with a hotel executive – or speak directly to guests – about how to achieve these goals. Read on...

Bryan Green
  • Spas, Health & Wellness
  • How to Integrate Trends in Fitness with Hospitality
  • A tremendous opportunity exists today for hotels and resorts to once again raise the bar and incorporate experiences crafted around trends that are presently driving the fitness industry. Today’s best operators know that the lines between the commercial health club offering and the hospitality based fitness center are becoming increasingly blurred. In the world of fitness, two significant trends are driving the landscape by which new facilities are born, and existing spaces re-imagined: Functional Training & Technology. Together, these two factors are powering the emergence of socially driven exercise and virtually guided training sessions that are shaking the landscape of nearly every aspect of the fitness industry. Read on...

Martin Kipping
  • Spas, Health & Wellness
  • The Scientific Way to Wellness
  • At Viceroy Zihuatanejo, in 2015, I began forming a new vision for our resort spa to help guests achieve true wellness. I knew we needed to offer much more than just providing traditional spa treatments and services because achieving true wellness would require a resilient attitude and rejuvenating lifestyle to help balance our guests’ physical, mental and spiritual energy. In other words, true wellness encompasses an on-going vibrant, stress-reducing way of living that leads to happiness and contentment. I also realized that just dispensing healthy facts would not necessarily lead guests to adopt healthier, wellness-oriented lifestyles. Instead, guests seeking wellness would need to feel inspired and empowered as well as being educated. Read on...

David  Stoup
  • Spas, Health & Wellness
  • Spa Asset Managers Drive Revenue and Property Values
  • Properly operated hotel spas provide an owner the opportunity to boost property profits while driving additional value through the implementation of robust Social Media and Public Relations programming, and the sale of incremental, attractive room packages. The question is: are you providing your spa with the support and experience necessary to achieve these objectives? Unfortunately, it is all too common for Hotel Spas to be under-performing in some, if not all, the above categories. If that is the case, a spa asset manager may be a worthwhile investment for your property. Read on...

Mia Kyricos
  • Spas, Health & Wellness
  • Wellness & Hospitality: Frontiers of Today and Tomorrow
  • Travel and tourism remains one of the world’s largest industries, representing over 10% of global GDP and forecasted to grow 3.7% in 20179.(1) Wellness Tourism, or travel associated with the pursuit of maintaining or enhancing one’s personal wellbeing, is growing twice as fast as the overall sector, and exists at nearly a $600 billion global enterprise.(2) In her annual contribution to the Hotel Business Review, Mia Kyricos, an expert in wellness-driven hospitality, gives us the status of the wellness tourism industry as we know it today, as well as a glimpse of what new opportunities exist on the horizon. Read on...

Robert Vance
  • Spas, Health & Wellness
  • How to Turn the Well-Being of Your Guests into a Viable Indicator of ROI
  • Wellness tourism not only drives revenue, it is a required service for any luxury property. Total revenue for the spa industry surpassed $16 billion in 2015 and is anticipated to exceed $20 billion by 2020. Further encouragement, a recent ISPA study showed that 56% of millennials have visited a spa within the last year; never have we seen a demographic so involved in wellness. Guests are savvier when it comes to healthy hotel concepts and hold higher programming expectations. Thus, as the hospitality industry commits to developing wellness platforms, the rewards of investing in guest health far outweigh the risks. Read on...

Sylvain Pasdeloup
  • Spas, Health & Wellness
  • Science-Based Spa and Wellness is a Key Feature for Guests in Bali
  • Many luxury, five-star beach resorts on the world-famous holiday island destination of Bali put their spa and wellness services and facilities as among their top features. Many also promote their spa and wellness features as ‘one-stop’ retreat highlights, with all-round spa-and-stay packages available, tailored to cover the essentials, ranging from health-conscious dining (oftentimes with calorie counts and other nutritional aspects taken in), various fitness and recreational activities to be had on the resort grounds, with treatments at the resort’s dedicated spa facility or onsite beauty clinics. The trends in spa and wellness have recently gone further with science-based aspects included. Read on...

Claire Way
  • Spas, Health & Wellness
  • Encouraging Children to Connect with Wellness
  • How many of us would admit that we are addicted to our screens? The need to be in the know is a habit that is hard to break. Parents, recognizing this addiction in themselves, and the effects on their well-being are increasingly concerned about the effect screen addiction will have on their children. To counteract this, parents are investing time and money in helping their kids develop better habits; this is where spas can play a key role. Encouraging children to connect with wellness for prevention ensures they grow-up with the knowledge and passion to remain in the best health. Read on...

Mia A. Mackman
  • Spas, Health & Wellness
  • Key Drivers of Hotel and Resort Spa Profitability
  • The global spa movement, which includes wellness tourism, amounts to upwards of $3 trillion dollars per year. What physical and strategic elements are key to driving bottom-line performance at traditional and wellness-focused spas? Relaxation and a sense of wellbeing are at the heart of the spa and wellness market. Hence, it’s no wonder that hotels, resorts, and spas have begun to reorganize their operations around wellness. The benefits, in the form of a stronger bottom line and appeal to demand segments, extend not only to guests but to hoteliers and hospitality companies, as well. Read on...

Ann Brown
  • Spas, Health & Wellness
  • Creating a True Circuit of Wellness for Guests
  • Today’s hotels and spas must step up to meet the needs of today’s more wellness-savvy consumer and stay competitive in the marketplace. Today’s guests understand what aging and stress can do to their bodies, and they want to minimize the damaging effects caused by busy lifestyles. Increasingly mainstream awareness about holistic health and wellness needs has led to guests looking for spa and hotel experiences that provide a true circuit of wellness — a comprehensive experience that begins from the moment they walk onto the property and is intentional throughout their visit and helps them achieve their longevity and wellness goals.
 Read on...

Leslie  Wolski
  • Spas, Health & Wellness
  • Is Your Hotel Spa Ready for Spa Science?
  • Over the last ten years those of us in the spa industry have been embracing the Wellness Movement. Wellness has been the core value of spas for centuries, but hotel spas finally started focusing on it. Health benefits were highlighted and the old school pampering label was discarded. Menus were expanded, new and innovative services added and in some cases spas completely rebranded. This paradigm shift was made in the hopes of meeting our guests’ growing demand for all things wellness. Now, however, our guests are asking us why and how. Why and how does wellness work? Read on...

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NOVEMBER: Architecture & Design: Authentic, Interactive and Immersive

Eric Rahe

The advent of social media brought with it an important shift in the hospitality industry. Any guest’s experience might be amplified to thousands of potential customers, and you want to be sure that your hotel stands out for the right reasons. Furthermore, technology has increased competition. According to Euromonitor International, the travel industry will have the highest online payment percentage of any industry by 2020, often occurring through third-party sites that display your competitors alongside you. As a result, many hoteliers are looking to stand out by engaging customers and the experience has become more interactive than ever. Read on...

Pat Miller

Even the most luxurious hotel has a finite budget when it comes to the design or re-design of hotel spaces. The best designers prioritize expenses that have the biggest impact on guest perceptions, while minimizing or eliminating those that don’t. This story will focus on three blockbuster areas – the entry experience, the guest room, and the public spaces. This article will focus on these three key areas and shed light on how the decision making process and design choices made with care and attention can create memorable, luxe experiences without breaking the bank. Read on...

Patrick Burke

For over 35 years, American architect Patrick Burke, AIA has led Michael Graves Architecture & Design to create unique hospitality experiences for hotel operators and travelers around the globe, in Asia, Europe, the U.S. and the Middle East. As the hospitality industry has shifted from making travelers feel at home while away to providing more dynamic experiences, boutique hotels have evolved to create hyper local, immersive environments. Having witnessed and contributed to the movement, Burke discusses the value of authentic character that draws on physical and social context to create experiences that cannot be had anywhere else in the world. Read on...

Alan Roberts

More than ever before, guests want and expect the design of a hotel to accurately reflect its location, regardless of whether they visit a property in an urban center, a historic neighborhood or a resort destination. They also seek this sense of place without wanting to sacrifice the level and consistency of service they’ve come to expect from a beloved hotel brand. A unique guest experience is now something expected not just desirable from any hotel wishing to compete in the world today. A hotel’s distinctive design and execution goes a long way to attracting todays discerning customer. Read on...

Coming Up In The December Online Hotel Business Review




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Feature Focus
Hotel Law: Issues & Events
There is not a single area of a hotel’s operation that isn’t touched by some aspect of the law. Hotels and management companies employ an army of lawyers to advise and, if necessary, litigate issues which arise in the course of conducting their business. These lawyers typically specialize in specific areas of the law – real estate, construction, development, leasing, liability, franchising, food & beverage, human resources, environmental, insurance, taxes and more. In addition, issues and events can occur within the industry that have a major impact on the whole, and can spur further legal activity. One event which is certain to cause repercussions is Marriott International’s acquisition of Starwood Hotels and Resorts Worldwide. This newly combined company is now the largest hotel company in the world, encompassing 30 hotel brands, 5,500 hotels under management, and 1.1 million hotel rooms worldwide. In the hospitality industry, scale is particularly important – the most profitable companies are those with the most rooms in the most locations. As a result, this mega- transaction is likely to provoke an increase in Mergers & Acquisitions industry-wide. Many experts believe other larger hotel companies will now join forces with smaller operators to avoid being outpaced in the market. Companies that had not previously considered consolidation are now more likely to do so. Another legal issue facing the industry is the regulation of alternative lodging companies such as Airbnb and other firms that offer private, short-term rentals. Cities like San Francisco, Los Angeles and Santa Monica are at the forefront of efforts to legalize and control short-term rentals. However, those cities are finding it’s much easier to adopt regulations on short-term rentals than it is to actually enforce them. The December issue of Hotel Business Review will examine these and other critical issues pertaining to hotel law and how some companies are adapting to them.