Guest Service / Customer Experience Mgmt
Pamela Barnhill
  • Guest Service / Customer Experience Mgmt
  • How CanTraditional Hotels Compete with Airbnb and Other Rivals?
  • The ability to provide a rich selection of goods and services for potential customers has aided the rapid growth of peer-to-peer platforms. Airbnb, one of the most successful of these, defines itself as “a social website that connects people who have space to share with those who are looking for a place to stay." Because of its rapid growth and popularity since Airbnb’s launch in 2008, hotel industry leaders worldwide have been attempting to answer the Airbnb challenge. Read on...

Judith Jackson
  • Guest Service / Customer Experience Mgmt
  • Hospitality to the Rescue
  • After the first stay, does your guest remember your property as “The Hotel Rescue”? Is your guest more refreshed when leaving than upon arrival? When you planned your guest facilities and services, were they designed to be genuinely unisex? Does everything in the room work – like thermostat, wall plugs and light bulbs? Is the clock set to the correct time? Is the television remote easily located? If the answer is yes, have you checked all of them lately? Read on...

Tema Frank
  • Guest Service / Customer Experience Mgmt
  • What Your Net Promoter Score Isn't Telling You
  • It’s easy to obsess about your Net Promoter Score (NPS). It’s simple to get and it’s a number your executives can grasp. But focusing too much on your NPS risks sending you off in the wrong directions. It can be misleading, and it doesn’t answer the all-important question of why people have given the score they have. Read on to find out the hidden downsides of the NPS, what it doesn’t tell you that you really need to know, how it can mislead you, and why sometimes it shouldn’t be your top customer experience improvement priority. Read on...

Benjamin Jost
  • Guest Service / Customer Experience Mgmt
  • Building a Culture of Feedback and Turning Reviews into Insights
  • Every hotel manager has a fear that wakes him or her up in the middle of the night in a cold sweat. It isn’t a standard fear that most people have; hotel leaders aren’t in the throes of the dream where they showed up to a presentation naked. This particular fear has to do with the ink that’s being spilled on the internet. It’s the fear of a negative review on a major review site or social network. To put context around the world we live in today, there are more than 3 million hotel reviews written each week. That’s 18,000 reviews per hour. Needless to say, not all of them will be from guests who loved every moment of their stay. Read on...

Steven Ferry
  • Guest Service / Customer Experience Mgmt
  • Emotional Engagement - A Mantra in Search of a Technology
  • Emotional engagement is one of those hot subjects that most have heard of but very few can actually define. What is it exactly? As with any subject, a keen observation of life in action followed by a logical analysis can shine light on the dark corners of our knowledge to bring clarity to our understanding, and, in order to be useful, a workable procedure for action that brings about desirable results. In the case of emotional engagement, it would be guests who are thrilled at the renewal or reinforcement of life and energy they experience when interacting with hotel staff. Of course, that would presuppose and require that the staff be passionate and full-of-life themselves, rather than uninspired and going through the motions. Read on...

Bonnie Knutson
  • Guest Service / Customer Experience Mgmt
  • Here Come the Kid$
  • YouGov research found that children are “active decision makers in family economies” across a lot of decisions – including travel. They also found that young children can hold as much persuasive power as teens. From a young age, children’s preferences influence where the family goes and where the family stays. The vast majority of parents give their children some say in deciding where they want to go on a trip, whether for a weekend getaway or a more traditional family vacation. Parents view kids’ input as a way to ensure that their children get more out of the family’s travel experiences. And, let’s face it, it is also a way to reduce the nagging quotient too. In this article, you’ll read about the money muscle of kids, how they influence family purchase decisions, and what your hotel can do to capitalize on this important market. Read on...

Michael Barbera
  • Guest Service / Customer Experience Mgmt
  • You Have Three to Five Seconds to Impress Your Guest
  • The attention span of a goldfish is eight seconds. The attention span of the average American is seven seconds. It’s not surprising that we are easily distracted. There is marketing content everywhere we look. Many businesses are competing with one another to gain the attention of the consumer in order to fight for their dollar. Furthermore, the same applies to the lodging industry. It doesn’t matter if you’re a luxury resort, four star hotel, motel or renter on AirBnB, you’re goal is to get the consumer to return; however, your consumers will make that decision within the first three to five seconds of walking through the front door. Read on...

Simon Hudson
  • Guest Service / Customer Experience Mgmt
  • Ritzy Riads Putting Morocco on the Map
  • I have just completed an incredible round-the-world voyage teaching on Semester at Sea, a floating university campus that visits around a dozen countries, giving students a comparative study-abroad experience that is truly global. One of the countries I visited was Morocco where, seeking to understand why the country is Africa’s most popular tourist destination, I interviewed two successful entrepreneurs – one French and one British – responsible for attracting tourists to this exotic destination. Both have opened up modernized riads in the beachy-chic resort of Essaouira, on the Atlantic Coast. The Moroccan Riad is a traditional house or palace with an interior garden or courtyard. Read on...

Mark  Heymann
  • Guest Service / Customer Experience Mgmt
  • Engaging Millennials with Accessibility and Consistency
  • The millennial generation is the most socially aware and feedback-driven yet. To attract and engage this cohort, hoteliers must rethink their success metrics, tying them to a higher level of social responsibility. They must be willing to share more information, more freely, with their workers than ever before. And, they must provide frequent feedback, inviting employees and guests to do the same. For managers who are accustomed to holding information close to the vest, this will require nothing less than a mindset change. Read on...

Janet  Gerhard
Tony Bridwell
  • Guest Service / Customer Experience Mgmt
  • Creating World-Class Experiences That Lead to World-Class Reviews
  • In a world full of options, real-time media and people connected around the globe like never before, it’s no surprise that people are also sharing experiences and reviews like never before. But let’s not overlook the fact that people have always shared reviews with each other. In fact, if we went back to caveman days, we’re almost certain that they probably were telling each other what cave had the best rocks and why. The question is, how do you make sure people are talking about your rock? Read on...

Peter McAlpine
  • Guest Service / Customer Experience Mgmt
  • Scientific Discoveries Show That Hotel Guest Experience SOPs are Obsolete
  • It is obvious from the proliferation of new brands and the desperation to find new technology to improve the guest experience that there is a growing feeling that the SOP (Standard Operating Procedures) approach to custom satisfaction has become unsatisfactory, and that now the big hotel groups are searching for a solution. Unfortunately the hotel industry as a whole seems to be unaware of how quantum science, religious traditions, ancient cultures, and heart energy research are all showing that their shareholder-oriented, guest experience concept is based on erroneous principles and thinking, and on an obsolete worldview. Ironically, the solution is closer than their life’s vein and implementing it is so simple and almost cost-free. Read on...

Steven Ferry
  • Guest Service / Customer Experience Mgmt
  • The Drive to Exceed One's Own Expectations
  • Four- and five-star hotels and resorts around the world number in the hundreds, catering to different markets/publics with different needs and wants. The imperative to make the guest experience so memorable that the guests become repeaters and ambassadors, occupancy runs dizzyingly high and word of mouth sizzles, is one that every new (or existing) General Manager/Managing Director faces; each has a vision, a style of management, a stable of successful actions, and erstwhile colleagues they trust to support their standards and whom they quickly bring in to precipitate success for owners, shareholders, management, staff, and guests alike. Read on...

Adrian Kurre
  • Guest Service / Customer Experience Mgmt
  • Strategies to Improve and Enhance Customer Experience
  • When it comes to an exceptional customer experience, it’s not just what you offer, but how, when and why you offer it. Employed thoughtfully and effectively, efforts to drive customer service to new levels become infectious throughout a hotel organization, down to each individual property and team member. Easy to say, harder to execute. To stay on the forefront of providing the ultimate experience for business and leisure travelers takes continuous innovation. Integrating new technology, continuously improving team member training, and striving for targeted and personalized customer interactions remain essential to success now and going forward. Read on...

Sue Garwood
  • Guest Service / Customer Experience Mgmt
  • Key Aspects to Building Excellent Customer Service
  • In the hotel industry, excellent service is vital, as customers’ expectations continue to evolve, raising the bar and setting a higher standard. These days, a smile, “please” and “thank you”, just doesn’t cut it. Customers want to have memorable experiences they can walk away with, which is why hotels are implementing new programs to improve and monitor clients’ satisfaction. A good program today should highlight not only the importance of customer care, but also for each employee. Below are key aspects to keep in mind in order to build an outstanding customer satisfaction program. Read on...

JUNE: Sales & Marketing: Who Owns the Guest?

Wendy Stevens

From digital room keys to wireless internet, the hospitality industry continues to embrace new tools and technologies that promise to enrich the guest experience. Advances in technology also open up possibilities behind the scenes for hospitality sales and marketing professionals—online booking services, social media channels, and hotel review sites are reshaping the sales and marketing landscape in important ways. But are all of those changes necessarily a good thing? Are there limitations to the power of technology, and inherent trade-offs and compromises that need to be taken into account? Read on...

Joe Currie

Being a business traveler is not about choosing between Tahiti and Maui for a dream vacation; it is about the luck of dodging an air delay and narrowly catching a few winks of sleep at a hotel before a morning meeting with a client. Business travelers do not have the luxury of choosing time or location, but they do have a choice when it comes to their hotel booking, and the entity that has the most influence over that choice in accommodation ultimately becomes the owner of it. Read on...

Bill Linehan

Channel management is a practice that allows hotel companies to cast a wider net to capture more market share. How you manage various marketplaces defines your customer acquisition strategy. RLH Corporation recognizes cost of distribution differences between direct and third-party channels, and we always promote direct bookings. However, an important component of increasing direct channel traffic and conversion is to leverage OTA site traffic to promote brand awareness. RLH Corporation takes a contrarian approach to OTAs – a customer acquisition strategy where we fish where the fish are to capture, convert and retain ongoing relationships with consumers. Read on...

Tara K. Gorman

When guests checks into a hotel, there are plenty to mechanisms to protect their physical “stuff”, but how can they be sure that their personal information is protected? This is the question hotel owners and operators are keenly focused on in the aftermath of cybersecurity breaches in the hospitality industry. Guest Data - an Asset or a Liability in the Age of Cybersecurity? will explore whether guest data is an asset or a liability by exploring the rules and regulations that govern privacy and security, steps that hotel operations can take to ensure that they are in compliance with privacy and security requirements for guest data, and privacy considerations. Read on...

Coming Up In The July Online Hotel Business Review




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Feature Focus
Hotel Spa: Measuring the Results
As the Hotel Spa and Wellness Movement continues to flourish, spa operations are seeking new and innovative ways to expand their menu of services to attract even more people to their facilities, and to and measure the results of spa treatments. Whether it’s spa, fitness, wellness meet guest expectations. Among new developments, there seems to be a growing emphasis on science to define or beauty services, guests are becoming increasingly careful about what they ingest, inhale or put on their skin, and they are requesting scientific data on the treatments they receive. They are open to exploring the benefits of alternative therapies – like brain fitness exercises, electro-magnetic treatments, and chromotherapy – but only if they have been validated scientifically. Similarly, some spas are integrating select medical services and procedures into their operations, continuing the convergence of hotel spas with the medical world. Parents are also increasingly concerned about the health and well-being of their children and are willing to devote time and money to overcome their poor diets, constant stress, and hours spent hunched over computer, tablet and smartphone screens. Parents are investing in wellness-centric family vacations; yoga and massage for kids; mindfulness and meditation classes; and healthy, locally sourced, organic food. For hotel spas, this trend represents a significant area for future growth. Other trends include the proliferation of Wellness Festivals which celebrate health and well-being, and position hotel spas front and center. The July issue of the Hotel Business Review will report on these trends and developments and examine how hotel spas are integrating them into their operations.