{468x60.media}
Mr. Welty

Insurance

New Hotel Luxury Car Experiences

Are You Covered for a Porsche or Pinto?

By John Welty, Practice Leader, SUITELIFE, Venture Insurance Programs

The opportunity to drive their dream car is on the bucket list of many. That goal can be checked off fairly easily these days as luxury car driver experiences are available through a variety of venues, including hotels and resorts. Dreamers no longer have to shell out hundreds of thousands to drive a Lamborghini; they can reserve a luxury suite at certain high-end hotels and enjoy the privilege of driving one for a few hours.

Of course, for hotels and resorts offering this luxury service, new risks come with the experiences. In this article, we discuss what hotel and resort owners participating in these luxury driver experiences can do to make sure they have taken the proper steps to protect their guests, employees and their bottom lines.

Who could forget the scene in the classic comedy Ferris Bueller's Day Off where the parking garage attendant takes off for a joy ride in Cameron's father's red Ferrari? It seems wrong, but it's hard to blame him. Who doesn't want to get behind the wheel of a luxury car and paint the town as well?

Among its many other high-end amenities designed to pamper guests, luxury car experiences are now on the menu at the revered Waldorf-Astoria. Hotel guests can do just that - take their dream cars for a spin. Exotic cars like Ferraris, Lamborghinis, and McLarens are available to guests with valid driver's licenses who are willing to open their wallets.

Without a doubt, this trend will take off and it won't just be the Waldorf offering this experience. Already, many four- and five-star hotels and resorts have arrangements with luxury auto manufacturers, wherein they highlight and promote the brands' featured vehicles. This typically includes the availability of a fleet of luxury vehicles for use by special guests of the hotel.

While this is an appealing perk for many, what happens in the event of an accident? The nature of these cars and driving experiences beg us to consider the risks of potentially deadly accidents and damage to cars that cost hundreds of thousands of dollars. Hotels and guests should consider their insurance policies and coverage limits before signing on to drive one of these vehicles. Does a guest have enough coverage for a luxury vehicle or just enough to cover their family sedans? What does the hotel's commercial auto policy say?

In this article, we will discuss this new trend among hotels and how they can protect themselves and their guests from related insurance claims that could easily speed out of control.

The VIP Experience

Typically, the offer to use a luxury vehicle by a hotel or resort is extended to a guest booking a special suite, a stay of a minimum period of time, or attending a special event limited to VIP guests. However, before they offer this luxury experience to their guests, hotels have to be sure they have done their homework. In fact, hotels should employ certain risk management techniques when considering the implementation of a luxury car driving experience for their guests.

In every case, guests should be required to make an advanced reservation of the luxury vehicle, and they should be reminded that fulfillment of that request is based on availability. This allows the hotel to prepare the guest with instructions regarding the use of the vehicle.

The instructions to guests should include a statement requiring them to have a valid U.S. driver's license, proof of insurance, a waiver of liability and indemnity agreement transferring the risk from the hotel to the guest.

Foreign nationals who wish to partake in this driving experience, should be asked to present a valid driver's license from their home countries. Some states will also require these individuals to present an International Driving Permit, which allows the holder to drive a private motor vehicle in any country that recognizes IDPs. To be valid, the IDP must be accompanied by a valid driving license. Individual state motor vehicle departments can confirm which states require IDPs.

Transferring the Risk

Transferring the risk from the hotel to the driver - the guest - is key to protecting the hotel from costly expenses and liability should an accident occur with the guest behind the wheel. The first step in transferring that risk is to request proof of insurance from the guest. Normally, it is presented in the form of an automobile identification card (Auto ID Card), which provides key information including the insurance company name, insurance company number, policy number, effective date, expiration date, and name of the insured.

Without requiring proof of insurance and a signed agreement/waiver from the guest, the consequences of any accident will essentially fall back on the hotel, which would be considered the owner of the vehicle. In the absence of a contract or agreement with the guest, the opportunity for the hotel's insurance company to recover damages from the guest's auto policy is significantly limited, if not gone.

On that same note, hotel guests planning to participate in a luxury car experience should check their personal auto insurance policies before participating in the program to make sure they have enough coverage in the event of an accident for a car valued at well over six figures. It may be necessary to secure an excess or umbrella policy to ensure adequate coverage.

Several key points should be addressed in the waiver and indemnification, including:

  • A minimum age requirement of the driver. Age 21 is recommended.
  • A requirement that the guest use the safety restraint system and operate the vehicle in a reasonable and legal manner.
  • A requirement that the driver has no physical or mental impairment that would limit or restrict the driving experience.
  • A requirement to see a valid driver's license and proof of insurance.
  • A requirement that the guest assume fully the risk of bodily injury, property damage or death while operating the vehicle. This includes all claims caused or suffered while operating the vehicle.
  • Full indemnification, defense and a hold harmless agreement in favor of the hotel.
  • The waiver and indemnification are state specific and require drafting and review by legal counsel.

Start Your Engines

Just before allowing the guest to operate the vehicle we suggest accompanying the guest for a walk around the car to note any prior damage. This is also a good opportunity to instruct the guest on any unique operating features of the vehicle, as well as what to do in the event of an accident or emergency. Offering guidance on any local road rules or regulations may also be appreciated. Finally, confirm the return policy with the guest.

Upon return, examine the vehicle for any noticeable damage with the guest. Most of the driving experience programs offered by hotels require that email addresses and contact information of the guest be provided to the auto manufacturer. Share with the guest that their participation in the driver experience program often allows the manufacturer to place the guest on a mailing list and potentially contact them with a survey or questionnaire.

Finally, it is imperative that the schedule of vehicles be provided to and added to the hotel or resort's current auto policy. Full disclosure to your agent, broker, and insurance carrier as to the use of the vehicles is critical. This allows them to structure the proper coverages needed to protect the hotel in the event of an accident-critical when expensive, exotic cars are in the mix. Be sure that any employees authorized to drive the vehicles are properly licensed and received safety training.

Hotels and resorts participating in these programs should have insurance coverage that includes primary auto liability, comprehensive and collision coverage, and significant limits from an excess or umbrella liability policy. Insurance agents and brokers that specialize in the hotel and resort industry will be able to recommend a comprehensive insurance program tailored to fit a particular hotel's needs, including auto coverage that satisfies both the hotel's needs and ultimately supports the overall guest experience. A good insurer can also assist a hotel in assessing its risk exposure surrounding implementing a driver experience program and provide mitigation strategies to help the hotel reduce their exposure and run a successful luxury driver experience program.

John Welty is the practice leader for SUITELIFE, an all-lines insurance and risk program for upscale hotels and resort properties administered by Venture Insurance Programs. Venture is a national program administrator for select industries, including the hotel, hotel resort, hotel management and luxury boutiques industries. At Venture, Mr. Welty is responsible for managing SUITELIFEís underwriting team and maintaining the companyís top-tier carrier relationships. He is responsible for pro-actively and strategically managing the retention and growth of the SUITELIFE through disciplined underwriting, managing program profitability, and program expansion and development. Mr. Welty has worked in the insurance industry for more than 30 years, specializing in commercial risks. Mr. Welty can be contacted at 800-282-6247 ext. 276 or JWelty@ventureprograms.com. Please visit http://ventureprograms.com for more information. Extended Bio...

HotelExecutive.com retains the copyright to the articles published in the Hotel Business Review. Articles cannot be republished without prior written consent by HotelExecutive.com.

Receive our daily newsletter with the latest breaking news and hotel management best practices.
Hotel Business Review on Facebook
RESOURCE CENTER - SEARCH ARCHIVES
General Search:

NOVEMBER: Architecture & Design: Authentic, Interactive and Immersive

Eric Rahe

The advent of social media brought with it an important shift in the hospitality industry. Any guestís experience might be amplified to thousands of potential customers, and you want to be sure that your hotel stands out for the right reasons. Furthermore, technology has increased competition. According to Euromonitor International, the travel industry will have the highest online payment percentage of any industry by 2020, often occurring through third-party sites that display your competitors alongside you. As a result, many hoteliers are looking to stand out by engaging customers and the experience has become more interactive than ever. READ MORE

Pat Miller

Even the most luxurious hotel has a finite budget when it comes to the design or re-design of hotel spaces. The best designers prioritize expenses that have the biggest impact on guest perceptions, while minimizing or eliminating those that donít. This story will focus on three blockbuster areas Ė the entry experience, the guest room, and the public spaces. This article will focus on these three key areas and shed light on how the decision making process and design choices made with care and attention can create memorable, luxe experiences without breaking the bank. READ MORE

Patrick Burke

For over 35 years, American architect Patrick Burke, AIA has led Michael Graves Architecture & Design to create unique hospitality experiences for hotel operators and travelers around the globe, in Asia, Europe, the U.S. and the Middle East. As the hospitality industry has shifted from making travelers feel at home while away to providing more dynamic experiences, boutique hotels have evolved to create hyper local, immersive environments. Having witnessed and contributed to the movement, Burke discusses the value of authentic character that draws on physical and social context to create experiences that cannot be had anywhere else in the world. READ MORE

Alan Roberts

More than ever before, guests want and expect the design of a hotel to accurately reflect its location, regardless of whether they visit a property in an urban center, a historic neighborhood or a resort destination. They also seek this sense of place without wanting to sacrifice the level and consistency of service theyíve come to expect from a beloved hotel brand. A unique guest experience is now something expected not just desirable from any hotel wishing to compete in the world today. A hotelís distinctive design and execution goes a long way to attracting todays discerning customer. READ MORE

Coming Up In The December Online Hotel Business Review




{300x250.media}
Feature Focus
Hotel Law: Issues & Events
There is not a single area of a hotelís operation that isnít touched by some aspect of the law. Hotels and management companies employ an army of lawyers to advise and, if necessary, litigate issues which arise in the course of conducting their business. These lawyers typically specialize in specific areas of the law Ė real estate, construction, development, leasing, liability, franchising, food & beverage, human resources, environmental, insurance, taxes and more. In addition, issues and events can occur within the industry that have a major impact on the whole, and can spur further legal activity. One event which is certain to cause repercussions is Marriott Internationalís acquisition of Starwood Hotels and Resorts Worldwide. This newly combined company is now the largest hotel company in the world, encompassing 30 hotel brands, 5,500 hotels under management, and 1.1 million hotel rooms worldwide. In the hospitality industry, scale is particularly important Ė the most profitable companies are those with the most rooms in the most locations. As a result, this mega- transaction is likely to provoke an increase in Mergers & Acquisitions industry-wide. Many experts believe other larger hotel companies will now join forces with smaller operators to avoid being outpaced in the market. Companies that had not previously considered consolidation are now more likely to do so. Another legal issue facing the industry is the regulation of alternative lodging companies such as Airbnb and other firms that offer private, short-term rentals. Cities like San Francisco, Los Angeles and Santa Monica are at the forefront of efforts to legalize and control short-term rentals. However, those cities are finding itís much easier to adopt regulations on short-term rentals than it is to actually enforce them. The December issue of Hotel Business Review will examine these and other critical issues pertaining to hotel law and how some companies are adapting to them.