Ms. Rose

ADA Compliance

Understanding the ADA Compliance Changes

By Clara Rose, President & Creative Director, Creative Alliance

Understanding the ADA compliance laws can seem like a daunting task. As the March 2012 deadline approaches, having a grasp on the new ADA compliance changes is becoming critical. The Attorney General, the head of the Department of Justice, takes ADA compliance very seriously. The ultimate goal of the DOJ is to provide equal access for all, without regard to their ability. To this end, they often impose severe fines for non-compliance.

Lawsuits brought against violators, by the Attorney General, can include monetary damages and civil penalties; however the civil penalties may not exceed $50,000 if it is a first time violation. Subsequent offenses may bring civil penalties up to $100,000 per violation.

Recently a large hotel chain was cited in 900 of its hotels and a large convenience store chain was required to establish a $1.5M compensatory damages fund for potentially aggrieved individuals who MAY someday file a claim with the Attorney General. Clearly it is prudent to be proactive with a plan toward compliance.

If there is a compliance plan in place, a simple review of the policies and procedures should be sufficient. If a compliance survey was not a part of that process, having one done might be a good course of action for some peace of mind.

Establishing a plan

• Utilize the services of an ADA renovation specialist, an ADA Attorney and an Insurance Risk Manager; get a complete comprehensive compliance survey.
• Establish a "Compliance File", to document your compliance efforts. Document audits, trainings, workshops, meetings, barrier removal, etc.
• Review company policies for potential discrimination.
• Review job descriptions and employee policies for potential discrimination.
• Establish a plan to remediate any identifiable compliance issues.
• Video and digitally archive all projects from start to finish; this ensures accurate historical documentation.

A written compliance plan will act as a guide through the process. As with most endeavors, a solid plan of action makes any daunting task seem much more achievable. Having an understanding of any deficiencies is a reasonable place to start when creating a compliance plan. The amount of remediation necessary and the associated costs, will of course determine if there is a need for a phased plan.

The good news is - properties and businesses are not expected to become ADA compliant overnight; rather, they are encouraged to evaluate their facilities and create long-term plans for barrier removal and compliance. The goal of the DOJ is to ensure that everyone - regardless of their different abilities - has an equal opportunity to enjoy services and facilities… not to cause distress or hardship to businesses.

The DOJ offers technical assistance and a full range of publications to explain the laws, including a series of question and answer publications. In addition to the DOJ technical assistance there are a number of professionals that specialize in ADA compliance issues and remediation, who also offer an ADA compliance survey which will help you identify any deficiencies.

The newly identified changes are extensive, there are almost 1,000 new regulations to read and understand. There is no way to cover the extensive list in this format so let's focus on four of the major recreational elements that hospitality properties need to be aware of.

Exercise Equipment

With a growing number of properties offering amenities such as exercise facilities, this category is often overlooked when it comes to ADA access issues. An assumption should not be made about the ability or lack of ability of an individual regarding a workout facility.

For each type of exercise machine provided, there must be at least one that has an accessible route to it and enough clearance around it, to enable complete access for those with mobility aids - such as wheelchairs, walkers, crutches or

Golf Facilities - Regular and Miniature

Newly constructed or altered golf facilities must have an accessible route or golf cart passage with a minimum width of 48 inches that connects all elements within the facility. This includes the golf cart rental area, bag drop off and other elements outside the boundaries of the golf course. Miniature golf courses must have ADA accessible routes to at least half of the holes on the course. These holes must be consecutive and offer accessible routes to the facility.

alt text

Pools and Spas

Enjoyment of a water feature at a facility can be a challenge for those with different abilities, so the DOJ has established some new guidelines to help ensure access and enjoyment by all.

To be in compliance with the new regulations, the property must provide accessible means of entry for pools, wading pools, spas and other water features.

A sloped entry, that allows roll in access, may be used on some pools and wading pools, in place of transfer devices. Transfer walls and transfer or lift systems are acceptable devices for ADA accessibility compliance.

alt text

Play Area

Play areas designed for children that are two years of age or older, must be compliant to the new ADA standards. This includes all newly constructed or newly altered play areas.

Within the play area a number of ground level and elevated component must have accessible routes, ramps and transfer systems in place. Compliance requirements are based on the size of the play area and the overall number of ground level and elevated components.

alt text

Aside from the recreational elements discussed here, there are other areas of importance when it comes to ADA compliance.

Service Animals

Beginning on March 15, 2011, only dogs are recognized as service animals under titles II and III of the ADA. A service animal is a dog that is individually trained to work or perform tasks for a person with a disability. Generally, service animals must be permitted to accompany their owner in all areas where members of the public are allowed to go.

In addition to the provisions about service dogs, the DOJ revised ADA regulations have a new but separate provision about miniature horses that have been trained as service animals. Facilities must modify their policies to permit miniature horses where it is reasonable to do so, as assessed by the following four factors:

  1. Is the miniature horse housebroken?
  2. Does the owner have control of the miniature horse?
  3. Can the facility accommodate the miniature horse's type, size and weight?
  4. Will the miniature horse's presence compromise safety requirements and operations?

An animal whose sole function is to provide comfort or emotional support does not qualify as a service animal under the ADA.

Hotel Reservations

March 15, 2012 is the compliance date for provisions governing hotel reservation policies. Reservation staff will be required to identify accessible features in guest rooms and other amenities, in sufficient detail for the individual to make an independent assessment about the level of accessibility for their own personal needs.

Construction Issues

The same date applies to compliance for using the 2010 Standards for new construction, alterations, program accessibility and barrier removal. Although certain circumstances permit the use of the 2010 Standards before the compliance date of March 15, 2012 - entities are not required to comply with them until the deadline date.

The specific clearance measurements and turning radius requirements for parking spaces, walkways, public restrooms, guest rooms and facility amenities are all listed in the Revised ADA Regulations Implementing Title II and Title III that was published in the Federal Register, September 15, 2010.

Disclaimer: this is not an exhaustive list of the new ADA compliance changes and this writer is not an attorney.

A good way to start down the road to ADA compliance is with good educational resources. The U.S. Department of Justice, Americans with Disabilities Act (ADA) website (www.ada.gov) and the U.S Equal Employment Opportunity Commission (EEOC) website (www.eeoc.gov), both have vast amounts of educational information. As always, consult a professional for assistance in understanding the ADA compliance changes.

Clara Rose is the founder of Creative Alliance and co-founder of Nationwide Compliance Alliance. She believes that business success is not accidental, merely the implementation of a sound strategy and the correct tools. Ms. Rose finds great reward in equipping entrepreneurs and business owners with the tools and pieces for business success. As a professional speaker, trainer and author; Clara works with teams to help them create a culture of understanding and sensitivity in the workplace and equips professionals with tools and insights. Additionally, she speaks and writes about the different forms of communication that are an integral part of business life with Customers, Colleagues and Co-workers. Ms. Rose can be contacted at 941-284-8640 or Clara@ClaraRose.com Extended Bio...

HotelExecutive.com retains the copyright to the articles published in the Hotel Business Review. Articles cannot be republished without prior written consent by HotelExecutive.com.

Receive our daily newsletter with the latest breaking news and hotel management best practices.
Hotel Business Review on Facebook
General Search:

OCTOBER: Revenue Management: Technology and Big Data

Gary Isenberg

Hotel room night inventory is the hotel industry’s most precious commodity. Hotel revenue management has evolved into a complex and fragmented process. Today’s onsite revenue manager is influenced greatly by four competing forces, each armed with their own set of revenue goals and objectives -- as if there are virtually four individual revenue managers, each with its own distinct interests. So many divergent purposes oftentimes leading to conflicts that, if left unchecked, can significantly damper hotel revenues and profits. READ MORE

Jon Higbie

For years, hotels have housed their Revenue Management systems on their premises. This was possible because data sets were huge but manageable, and required large but not overwhelming amounts of computing power. However, these on-premise systems are a thing of the past. In the era of Big Data, the cost of building and maintaining an extensive computing infrastructure is incredibly expensive. The solution – cloud computing. The cloud allows hotels to create innovative Revenue Management applications that deliver revenue uplift and customized guest experiences. Without the cloud, hotels risk remaining handcuffed to their current Revenue Management solutions – and falling behind competitors. READ MORE

Jenna Smith

You do not have to be a hospitality professional to recognize the influx and impact of new technologies in the hotel industry. Guests are becoming familiar with using virtual room keys on their smartphones to check in, and online resources like review sites and online travel agencies (OTAs) continue to shape the way consumers make decisions and book rooms. Behind the scenes, sales and marketing professionals are using new tools to communicate with guests, enhance operational efficiencies, and improve service by addressing guests’ needs and solving problems quickly and with a minimum of disruption. READ MORE

Yatish Nathraj

Technology is becoming an ever more growing part of the hospitality industry and it has helped us increase efficiency for guest check-inn, simplified the night audit process and now has the opportunity to increase our revenue production. These systems need hands on calibration to ensure they are optimized for your operations. As a manager you need to understand how these systems work and what kind of return on investment your business is getting. Although some of these systems maybe mistaken as a “set it and forget it” product, these highly sophisticated tools need local expert like you and your team to analysis the data it gives you and input new data requirements. READ MORE

Coming Up In The November Online Hotel Business Review

Feature Focus
Architecture & Design: Authentic, Interactive and Immersive
If there is one dominant trend in the field of hotel architecture and design, it’s that travelers are demanding authentic, immersive and interactive experiences. This is especially true for Millennials but Baby Boomers are seeking out meaningful experiences as well. As a result, the development of immersive travel experiences - winery resorts, culinary resorts, resorts geared toward specific sports enthusiasts - will continue to expand. Another kind of immersive experience is an urban resort – one that provides all the elements you'd expect in a luxury resort, but urbanized. The urban resort hotel is designed as a staging area where the city itself provides all the amenities, and the hotel functions as a kind of sophisticated concierge service. Another trend is a re-thinking of the hotel lobby, which has evolved into an active social hub with flexible spaces for work and play, featuring cafe?s, bars, libraries, computer stations, game rooms, and more. The goal is to make this area as interactive as possible and to bring people together, making the space less of a traditional hotel lobby and more of a contemporary gathering place. This emphasis on the lobby has also had an associated effect on the size of hotel rooms – they are getting smaller. Since most activities are designed to take place in the lobby, there is less time spent in rooms which justifies their smaller design. Finally, the wellness and ecology movements are also having a major impact on design. The industry is actively adopting standards so that new structures are not only environmentally sustainable, but also promote optimum health and well- being for the travelers who will inhabit them. These are a few of the current trends in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.