HOTEL BUSINESS REVIEW

December FOCUS: Hotel Law

 
December, 2014

Hotel Law: The Biggest Challenges

Given the size and scope of the international hotel industry, the subject of hotel law is equally varied and vast. From development deals to management agreements; from food and beverage liability to labor and employment; from claims management to anti-trust matters; to legal concerns surrounding the issues of risk, safety and security, the practice of hotel law relies upon the expertise of many different kinds of legal specialists and practitioners. Though the subject matter is broad, there are several pending legal issues which will loom large in 2014 and beyond. The Affordable Care Act will be fully implemented in 2014 and its impact on hotel companies and their hiring practices is still to be determined. Other significant labor issues to be addressed include lawsuits pertaining to tip credit and tip pooling; wage-hour audits conducted by the Department of Labor: ongoing negotiations with unions involving living wage issues and the right of workers to organize; and increased pressure on hotel operations to be fully compliant with the Americans with Disabilities Act. On the business side of the industry, it is expected that there will be a wave of new hotel development that will engender all the related legal issues - land acquisition, entitlements, joint ventures and other financing, selection of hotel operators and brands, along with Hotel Management and Franchise Agreements. In addition, it is projected that there will be a substantial increase in foreign investment - particularly from the Chinese. Chinese investment will involve all the normal legal issues of an investment from due diligence, acquisition and financing, but will add layers of complexity to deal with tax and other international issues involving direct foreign investment in the U.S. These critical issues and others pertaining to Hotel Law will be explored in the December issue of Hotel Business Review.

This month's feature articles...

Lonnie Giamela

Retaliation lawsuits are the most common claims brought against employers before governmental agencies and are increasing in frequency in the civil court system. According to the Equal Employment Opportunity Commission (EEOC), in 2013, a retaliation claim was made in 41.1% of all charges submitted to the EEOC. This is more than discrimination based on race and more than discrimination based on disability. Even more concerning is the consistent uptick in retaliation allegations. Retaliation claims have increased in number every year since 1997. So, what can employers do to protect themselves against this ever-growing liability? First, employers must understand what retaliation is. Next, employers must be able to issue spot when a particular set of facts poses a high risk for a retaliation claim. This article will attempt to do both. READ MORE

William A. Brewer III

Tension between hotel owners and hotel management companies comes as no surprise during tough economic times. But even in times of improved economic prosperity, some hotel owners are intolerant of management companies that fail to manage assets in the most effective and profitable manner possible. This results in certain owners seeking, or being compelled, to convert their asset to a different brand, or in some cases no brand at all. They do so to protect their long-term economic interests in markets that have proven to be cyclical. In this piece, we explore important considerations regarding the respective rights and responsibilities of owners and managers in such circumstances. READ MORE

John R. Hunt

The past year has witnessed a continued surge in the number of federal wage and hour cases filed against businesses throughout the United States, including those in the hospitality industry. At the same time, the U.S. Department of Labor has engaged in enforcement initiatives directed at hotels, restaurants and bars. All of this has occurred against a backdrop of proposed regulatory reform that could affect the way in which hotel and restaurant operators compensate their employees. This article reviews some of the more important developments in these areas. READ MORE

Mark S. Adams

The relationship between hotel owners and managers continues to evolve. Hotel management agreements historically were long-term. Fifty to sixty year terms were common. However, in the last few years, hotel owners have successfully negotiated shorter contract durations and other more favorable terms, even from the largest and most sought-after major brands. This trend is likely to continue and expand as brands realize that hotel owners have the power to terminate so-called no cut, long-term hotel management agreements, despite contrary provisions in the contract which courts now routinely ignore as a matter of public policy. READ MORE

J.Thomas Cairns

New rules allowing the sale of condo hotel rooms as investment securities will affect not only the way that condo hotels are marketed, but the way they are structured. Mandatory participation by owners in a rental pool may allow hotel operators greater flexibility and control and ensure a critical mass of available room inventory and permit operation of a condo hotel as a true “common enterprise”. READ MORE

Andria Ryan

The problem of employee theft in hotels is an age-old problem. Businesses lose billions of dollars each year in employee theft. And hotels, by nature, present numerous opportunities for employee theft from guests and the house. Theft in a hotel can take many forms - from identity theft to credit card fraud to theft of merchandise and guest property. No employer hires an employee thinking that the employee is someday going to steal. Hotels need to take steps to prevent theft and be cautious in taking action against an employee after a suspected theft. Both have practice and legal implications. READ MORE

Banks Brown

As this article is being written, two armed police officers guard the front of the building that houses our law offices, and have been a fixture since the UN was in session over three weeks ago. The officers first appeared at the same time that government agents encased in flack jackets, bearing machine guns, and accompanied by canine units appeared on the streets outside of Grand Central Terminal and the New York Public Library. Last week also brought news that NYC's Office of Emergency Management ran a training exercise that simulated an emergency response to a 10-kiloton nuclear device exploding in Times Square, which according to the simulation, killed 100,000 people instantly, took down skyscrapers for a half-mile radius and inflicted damage up to two miles away, all as a radiation cloud swept over the entire metropolitan region. No doubt, the nation's safety and security are still critical issues. READ MORE

Marjorie Obod

What steps do Hotel HR Managers need to take to determine if the Affordable Care Act (the “ACA”) requires that changes be made to the healthcare benefits offered to employees by January 1, 2015? Although the seasonal exception may apply to employees in the hotel industry, the fact that the definition for “full time” employees under the ACA lowers the threshold number of hours an employee needs to work to be considered a “full time” employee from 40 hours a week to 30 hours a week, requires that HR Managers recalculate whether the fifty (50) full-time of full-time equivalent employees cutoff has been met. In addition to factors that must be considered in determining if the ACA applies to your hotel, this article outlines what HR Managers need to do to prepare for the January 1, 2015 effective date of the ACA. Risks for non-compliance are outlined so that HR Managers are aware of how to act prudently in protecting businesses from unnecessary costs that can be avoided through understanding the law and taking responsive action. READ MORE

Kathleen Pohlid

Virtually everyone has access to computer technology. This presents significant challenges for establishments seeking to protect their proprietary information. A tiny thumb drive can enable the download of thousands of documents of critical information. Images and data can be captured in an instant with cell phones and transmitted to multiple entities. Add to this the reality that businesses need employee talent to thrive, but a competitive economy also poses the possibility that current employees could be future competitors. What can an establishment do to protect their proprietary information? In this article we will discuss measures to reduce the risk. READ MORE

Gregory A. Wald

Deep within the filing cabinets of every hotel's Human Resources department hides a ticking time bomb: the Form I-9. Each of these federally-mandated, deceptively short forms holds the potential of inflicting thousands of dollars of damage on an unsuspecting employer. When the Department of Homeland Security's (DHS) Immigration and Customs Enforcement (ICE) division comes calling, as its audit numbers show it increasingly is, simple paperwork errors can be costly and criminal prosecution can follow. Learn about recent enforcement actions against the Hotel industry and advice on how to ensure your company is in full compliance. READ MORE

Richard  Barrett-Cuetara

In the hotel industry, the myriad of complex business relationships also creates legal land-mines for the unwary. In that regard, hotel asset managers, hotel operators and franchisors should be extremely mindful of their legal obligations to their client, the owner of the hotel. Even if the hotel is a single asset, there are potentially four groups that, for a better term, have their fingers in the pie - the owner, hotel asset manager, hotel operator and franchisor. But at the end of the day, each of these relationships confer legal rights for the benefit of the owner and potentially, to the detriment of the asset manager, hotel operator and franchisor. READ MORE

James D. Gassenheimer

The hospitality industry has become an ever increasing target for cybercrimes and accordingly, for related litigation. Although the prevailing legal standard requires hotels and other businesses to take reasonable steps to protect customers' personal information, juries tend to hold the hospitality industry to higher standards. Jurors relate to guests on vacation and believe they should not have to bring with them the same level of vigilance they apply to their everyday lives. With expectations heightened, how should businesses approach protecting customers' personal information from cybersecurity threats in this ambiguous regulatory environment, and what steps can be taken to mitigate exposure to cybersecurity lawsuits? This article explores these issues in the context of agency guidance and recent federal court opinions issued in the FTC's pending enforcement action against Wyndham Worldwide Corporation and related entities. READ MORE

Robin Zeidel

As a transactional attorney working in the hospitality sector, I work with companies and individuals having a variety of different levels of experience in working with outside attorneys. If you don't work with attorneys often, you may be unsure of what to expect or how to manage the relationship. Those who work with attorneys more regularly may wish to increase their level of satisfaction and efficiencies. Not surprisingly, when working with an attorney, good communication is the key to maximizing the relationship. Prior to forming my own legal practice, I hired and supervised many outside attorneys on behalf of a large corporation, and observed a wide range of working styles and personalities. Here at Zeidel & Associates, we strive to apply best practices. Here are a few tips on how to help the attorney of your choice work best for you: READ MORE

David Hogan

To avoid landing in court, hotels must stay on top of the latest rules and regulations. In January, the Internal Revenue Service (IRS) issued new guidelines for tips and service charges. In addition to the IRS' new rules, the Fair Labor Standards Act (FLSA), which issues standards for the basic minimum wage and overtime pay, has a separate set of guidelines for service workers, which if not followed, makes the hotel industry vulnerable for lawsuits. Since each state has its own laws regarding service charges and tipping, hotel operators must ensure that they are compliant with their state regulations to avoid legal issues. READ MORE

Francine Friedman Griesing

For the hotel industry, 2014 may well go down as the year of rebranding. This is in response to the intense competition and the need to cater to a new audience: the millennials. To ensure a successful transition, properties should consider business and legal implications to avoid costly time-consuming problems especially intellectual property issues. To those unfamiliar with legal jargon, it boils down to creating and protecting strong trademarks, trade dress, and an effective web presence. These are essential to debranding and rebranding to give a brand a competitive edge in the ever-growing hotel industry. READ MORE

Robert J. O'Hara III

Thanks to the compromises that brought about the failed social experiment of Prohibition in 1936, the laws governing the manufacture and sale of alcohol in the U.S. are a patchwork quilt that vary wildly and widely from state to state. Federal law lays over this patchwork of state laws to create a layered web and, together, state and federal laws make alcohol one of the most heavily regulated - if not the most heavily regulated - consumer-oriented products available at retail without a prescription in the world. READ MORE

James Houran

The sobering truth is that personal and professional development hinges on the ability to be self-critical. Frankly put, when you're not self-critical - when you do not honestly examine yourself - you'll never be aware of performance blind-spots, much less improve your efficiency and effectiveness over time. Those two elements are the heart of competency. For leaders in hospitality or in any industry for that matter, performance feedback - if given at all - typically consists of summarized or edited comments in a traditional 360-degree appraisal. This article presents candid, insider information that walks you through three fundamental issues on how to use the right type of assessments to yield a personal SWOT analysis (strengths-weaknesses-opportunities-threats). READ MORE

Marcus  Nicolls

Create a “Wow!” experience for your guest every time by focusing on the right, few things. So often today's leaders only focus on actions that aim at delivering the right results. When leaders expand their focus to evaluate the way people think and act--and that there are reasons why they believe the way they do—they can begin to shape the beliefs of their employees and begin to create Wow! experiences for your customers consistently. READ MORE

Philip  Antoon

If you have conducted renovations to your hotels in the past and disposed of a portion of such properties as part of the renovation (i.e. partial roof replacement, etc.), you may be eligible to generate a cash tax savings based on recently released IRS regulations. The following article provides a brief explanation of the relevant tax regulations, the nature of an asset disposition study, how to assess if you may be able to generate a cash tax savings, the nuances associated with performing an asset disposition study, and an example of an analysis conducted for a hotel, and relevant deadlines. READ MORE

S. Lakshmi Narasimhan

Key Performance Indicators or KPIs as they are popularly known as, are a favorite topic in management meetings or in boardroom talk and owner conferences. Everybody likes to wax eloquent about these magical measures that deliver revenues and profits on a consistent basis. The sad truth though is that these KPIs are grossly misunderstood, vaguely interpreted and abundantly under utilized. KPIs are often revenue, profit or operation related indexes or measures that play a big part in the business results of a hotel. It is thus important that firstly, these measures are specifically identified and listed for monthly scrutiny and review. Secondly they must become part of what are known as Management Reports and reviewed thoroughly every month by key personnel. READ MORE

Klaus Kohlmayr

Implementing effective upselling methodology into a hotel's front desk protocol has long been demonstrated to have a substantially positive and immediate effect on property revenues. Also considered a subsequent result of successful upselling is an increase in guest satisfaction, due to each guest receiving a unique experience, tailored to match their own specific needs. While instances of increasingly satisfied guests would seem to go hand-in-hand with a rise in the number of positive online reviews, until recently, no data had been collected or analyzed to validate such a relationship, or that of upselling's ability to influence online reputation. Following a joint study conducted by Brand Karma on behalf of TSA Solutions at multiple Shangri-La Hotels and Resorts properties, the results demonstrate the very real impact that a well-structured and consistent upselling program can have on online reputation and therefore future revenue streams. READ MORE

Roberta Nedry

Chilled champagne in a silver bucket, chocolate -covered strawberries, spectacular floral displays, elegant upgrades and decor, delicious chef creations, limousine luxury and red carpet treatment… each of these are extraordinary gestures and touchpoints in the world of hospitality. These examples are some of the ways in which hoteliers and their teams go above and beyond for guests to celebrate an exceptional moment or occasion. They are designed to create a special feeling, extra recognition, a moment of surprise and a sense of appreciation. They are “WOW” efforts that are usually recognized with WOW reactions. Though many of these moments are unexpected, these examples are the more 'expected' or traditional ways to demonstrate something extra special. They are the creative efforts, amenities and products designed to cause that intense or focused moment of pleasure. READ MORE

Michael Koethner

As people are becoming aware of the new sense of consciousness, they are also in the process of discovering their bodily limits as well as their infiniteness; all pretty much at the same time. More and more people are inclined to step aside from old-fashioned and outdated systems, currently presented in all societies around the world. There is a very powerful shift happening around the world that unites likeminded people who are ready to establish a new system of collaboration and cooperation instead of the old system of competition that has separated humanity and created endless fights and wars. No one is better than the other; we are all unique. READ MORE

David Tossell

AirBnB has done a wonderful job of crafting a perception as being a threat to hotels. However, as the dust settles, AirBnB may end up being no more than a niche product appealing to those who have few qualms about staying with strangers. Shared economy businesses like AirBnB will certainly influence the industry just as OTA's did in the early 2000's. But, the industry will adapt and learn to compete effectively against the emerging shared economy players. It is time to consider businesses that have been around longer than AirBnB that have been enabling the siphoning off of revenue from hotels. READ MORE

Paul van Meerendonk

Money never sleeps, and neither do hotels. It's often one of the biggest challenges faced by hoteliers: maintaining facilities to the standards expected by discerning guests, and determining how and when to upgrade those facilities without turning away or losing business. Hotels need upgrades, but it's important to keep guests happy while major physical changes are occurring around them. Careful attention must be paid in facility upgrades, and hoteliers must minimize guest disruption and use renovations as an opportunity to refresh and maximize branding and revenue generating opportunities. READ MORE

Darrell Schuurman

Once you have made the decision to target the LGBT market, and have taken the necessary steps to become market ready (see my last article), you now have the challenge of building LGBT customer engagement. It is important to point out that, until now, I've been referring to the LGBT traveller as one homogenous market. You need to keep in mind that this is not actually the case; this market is comprised of a variety of segments. There are various ways that you could segment the broader LGBT market, such as by age, family composition, experiential, and so on. Ultimately, for any successful strategy and execution, you need to clearly identify your core target segment and have a firm understanding of their specific travel habits and motivators. The following is a variety of insights that will assist as you work on building your LGBT customer base and long-term loyalty. READ MORE

Tema Frank

Do you hate having to pay up to 25% commissions to online travel agency and hotel bookings sites? You are not alone. With only 65% of bookings now made directly on a hotel or chain's website, you can't afford to ignore them, but with a great website you can get more people to book directly with you. Don't make these common mistakes on your website if you want to avoid those nasty commissions and have more guests come straight to you. READ MORE

Julie  Pingston

A recent meeting planner survey conducted by the Event Service Professionals Association (ESPA) reveals that meeting planners view event services managers (ESM) as trusted and valued partners. This sentiment holds true for first-time meetings and events as well as booking repeat business at hotels, convention centers and convention and visitors bureaus. READ MORE

Marky Moore

In 2009, facing environmental crises such as pollution and resource scarcity, the City of Los Angeles embarked on a mission to encourage local hotels to adopt environmentally-friendly practices. With the help of several municipal agencies, the city launched the LA Green Lodging Program, which seeks to promote hotels that voluntarily green their operations. By adopting Earth-conscious practices and attaining certification through the LA Green Lodging Program, hotels will be rewarded with cost savings through lower utility expenses, promotional efforts by the program and its partners, increased bookings, and financial assistance that will outweigh the upfront costs associated with going green. READ MORE

Marco  Albarran

Are you a manager or department head observing evident need for a customer service strategy but your owner(s) or headquarters not seeing this the way you are? Are you trying to convince them or bringing this up but they are not paying attention to this? Why is this so? What and how can we approach this situation to sell, justify and convince to them to invest in the appropriate service strategy? This article brainstorms brief concepts that should give some idea to assist in this situation, which I am certain many of you are going, or have gone through. READ MORE

Larry  Mogelonsky

Experiential marketing offers a way of integrating hotel operations with marketing efforts in order to fit into the modern paradigm of how consumers discover new products as well as how guests broadcast their brand advocacies. In essence, it's a system of integrating the onsite and online property experiences as well as the nurturing of guests so that they can act as pundits on a hotel's behalf. Experiential marketing offers hoteliers a best practices approach to fully exploit a great hospitality experience, turning it all into an engine for lasting results. READ MORE

Coming up in March 1970...