Ms. Farmer

Mary Farmer

Director, Online Programs

Glion Institute of Higher Education

Mary Farmer is presently Director of Online Programs for the Glion Institute of Higher Education in Bulle and Glion-Montreux, Switzerland and lectures in the Graduate School at Glion.

For more than a decade Ms. Farmer has lectured at the University of British Columbia, University of Tilburg, Leiden University and Nipissing University. She has over 30 years’ experience as consultant, manager and corporate executive and has lived and worked extensively in Asia, Europe and North America. Her career began in international development in Southeast Asia where she was Project Manager for bi- and multi-lateral aid projects for CIDA, the World Bank, USAID, JICA and others.

Ms. Farmer is a consultant and thought leader in global business and individual and organizational performance. Her passion is around leadership, communication, people and talent development. She has extensive expertise in influencing and coaching C-Suite and other senior leaders and specializes in workplace innovation, creating high performing teams and inclusive working environments, maximizing organizational effectiveness, development of inclusive communication strategy and succession and workforce planning design. Her many years of training, facilitating, coaching, speaking and lecturing in highly diverse environments gives her real credibility in multinational business and non-government organizations alike, and she delivers results by designing and delivering sustainable, pragmatic programs that address systemic issues requiring change.

After starting with Price Waterhouse in Vancouver, Ms. Farmer helped establish Price Waterhouse Associates in Jakarta and was Indonesia’s Crown Agent representative. She was advisor on integrated and special education to the Indonesian Minister of Education, and served on the Curriculum Development board of Indonesia.

Ms. Farmer was senior consultant and trainer with the Royal Tropical Institute (KIT) in Amsterdam, after which she launched her own highly successful cross-cultural and diversity and inclusion consulting, coaching and training firm, Global TMC International. For more than a decade she served global clients (including Philips, Ahold, Air Asia, Air Products, TNT, Shell, Vopak, Oce, Heineken, Medtronic, Honeywell, Avery-Dennison, 3M, the Mars Corporation, ABN Amro, American Airlines, Fortis, Cisco, ING Group, Air France-KLM, Oxfam, the Dutch and Canadian Ministries of Foreign Affairs) in designing programs and strategy for leadership development, post-acquisition integration, diversity and inclusion, communication and cross-cultural and cross-border business effectiveness.

In 2010 Ms. Farmer was invited to take over as Director, Global Diversity and Inclusion, for Philips in Amsterdam to reframe D&I within the company and set strategic direction internationally, including a focus on gender balance, cultural diversity, non-OECD nationals, and implicit bias.

Following studies in Journalism and Cultural Anthropology, Ms. Farmer holds an MBA in International Management from Leiden University and is doctoral candidate in Organizational Behaviour at the University of Amsterdam. She holds dual Canadian and Dutch citizenship and resides in Switzerland. She speaks fluent English, Dutch, Thai, and Bahasa Indonesia, and has working proficiency in Lao, Malay, and Flemish. She speaks ‘statistically bilingual’ Canadian French and a smattering of Mandarin and Spanish. Mary is a member of the European Institute for Managing Diversity.

Ms. Farmer can be contacted at mary.farmer@glion.edu

Coming Up In The February Online Hotel Business Review




Feature Focus
Social Media: Interacting with the Hotel Customer
Consider these astonishing numbers: 1.49 billion active monthly Facebook users. 1.1 billion active monthly YouTube users. 320 million active monthly Twitter users and nearly 400 million registered users on LinkedIn. 400 million active monthly Instagram users and 200 million active Google+ users. The power and reach of social media is an awesome force and it has transformed how hotels interact with their customers. In the past year, social media advertising spending increased 33.5% to nearly $24 billion dollars. Social networks are being utilized by hotels to reach more visitors, expand brand awareness, enhance brand reputation and to establish more direct and personal communication with their customers. Savvy hotel operators are adopting a comprehensive social media strategy, and there are several emerging trends to note. Video continues to be a powerful and influential element in social media marketing, with 70% of companies saying that it is their most effective marketing tool. Video generates a 62% higher engagement rate than photographs alone, and with new social sites like Meerkat and Periscope which offer live video streaming, those numbers will only increase. Sponsored content is another growing trend. Though advertorials have been around for decades, hotels are finding new ways to maximize the visibility of their content. Some are placing sponsored content on Facebook, or on influencer blogs. Another trend is the integration of a “Buy Now” button into social media websites. Customers will be able to make purchases without ever having to leave their favorite social sites. This development is a major convenience for customers and should also be an additional revenue source for hotels. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.