Ms. Farmer

Mary Farmer

Director, Online Programs

Glion Institute of Higher Education

Mary Farmer is presently Director of Online Programs for the Glion Institute of Higher Education in Bulle and Glion-Montreux, Switzerland and lectures in the Graduate School at Glion.

For more than a decade Ms. Farmer has lectured at the University of British Columbia, University of Tilburg, Leiden University and Nipissing University. She has over 30 years’ experience as consultant, manager and corporate executive and has lived and worked extensively in Asia, Europe and North America. Her career began in international development in Southeast Asia where she was Project Manager for bi- and multi-lateral aid projects for CIDA, the World Bank, USAID, JICA and others.

Ms. Farmer is a consultant and thought leader in global business and individual and organizational performance. Her passion is around leadership, communication, people and talent development. She has extensive expertise in influencing and coaching C-Suite and other senior leaders and specializes in workplace innovation, creating high performing teams and inclusive working environments, maximizing organizational effectiveness, development of inclusive communication strategy and succession and workforce planning design. Her many years of training, facilitating, coaching, speaking and lecturing in highly diverse environments gives her real credibility in multinational business and non-government organizations alike, and she delivers results by designing and delivering sustainable, pragmatic programs that address systemic issues requiring change.

After starting with Price Waterhouse in Vancouver, Ms. Farmer helped establish Price Waterhouse Associates in Jakarta and was Indonesia’s Crown Agent representative. She was advisor on integrated and special education to the Indonesian Minister of Education, and served on the Curriculum Development board of Indonesia.

Ms. Farmer was senior consultant and trainer with the Royal Tropical Institute (KIT) in Amsterdam, after which she launched her own highly successful cross-cultural and diversity and inclusion consulting, coaching and training firm, Global TMC International. For more than a decade she served global clients (including Philips, Ahold, Air Asia, Air Products, TNT, Shell, Vopak, Oce, Heineken, Medtronic, Honeywell, Avery-Dennison, 3M, the Mars Corporation, ABN Amro, American Airlines, Fortis, Cisco, ING Group, Air France-KLM, Oxfam, the Dutch and Canadian Ministries of Foreign Affairs) in designing programs and strategy for leadership development, post-acquisition integration, diversity and inclusion, communication and cross-cultural and cross-border business effectiveness.

In 2010 Ms. Farmer was invited to take over as Director, Global Diversity and Inclusion, for Philips in Amsterdam to reframe D&I within the company and set strategic direction internationally, including a focus on gender balance, cultural diversity, non-OECD nationals, and implicit bias.

Following studies in Journalism and Cultural Anthropology, Ms. Farmer holds an MBA in International Management from Leiden University and is doctoral candidate in Organizational Behaviour at the University of Amsterdam. She holds dual Canadian and Dutch citizenship and resides in Switzerland. She speaks fluent English, Dutch, Thai, and Bahasa Indonesia, and has working proficiency in Lao, Malay, and Flemish. She speaks ‘statistically bilingual’ Canadian French and a smattering of Mandarin and Spanish. Mary is a member of the European Institute for Managing Diversity.

Ms. Farmer can be contacted at mary.farmer@glion.edu

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.