Mr. Tsoflios

John Tsoflios

Director, Rewards & OD Division of the HRD

Qatar Chemical; Faculty Member Glion Online

John-Yiannis Tsoflios, brings over 15 years of International Human Resources Experience having worked in a variety of organizations (Hay Group, Coca-Cola, Ma’aden- Alcoa, LIU). Currently he acts as an independent Management Consultant of Organizational Effectiveness and People Change.

Most recently, Mr. Tsoflios worked as an external HR Senior Consultant for a Telecoms Retail Middle Eastern provider. Not much earlier he carried successfully the ΄Senior Organizational & Compensation HRBP΄ role for MAL, a joint venture between Ma’aden & ALCOA, based in Khobar, KSA, to lead a large-scale HR & OD redesign.

Previously, Mr. Tsoflios has worked in the Greek (Coca-Cola HR Mgr) and EMEA Markets (Hay Group SEE) on all types of Human Resources agenda. He has been recognized with numerous high prestige rewards and he is a regular conference speaker and guest lector in various universities, including Glion Institute of Higher Education in HR.

Through his experience on "both sides of the fence", in corporate roles and as a consultant Mr. Tsoflios has developed outstanding general project management skills, has acquired an acute sense of Human Resources design and fit to the overall business. He is considered an expert in change management, organizational development and outsourcing/shared services initiatives. Having held very senior roles in companies but also as an external consultant has afforded his interaction with and insights to Senior Management teams in all types of environments, maturity levels and life cycles.

Mr. Tsoflios holds a M.Sc. in Organizational Psychology & Industrial Relations (with distinction) from UMIST, Manchester, UK, a Pg. Diploma in Career E.U. Development from Economic University of Athens, Greece and a Bachelor of Psychology. He speaks Greek, English, French and communicates adequate in Italian and very basic Arabic.

Passionate to learn and with extreme levels of energy Mr. Tsoflios loves challenges; both in facing them and in advising/ coaching people how to best address them. As a strong inspirational leader himself, he is at ease in quickly analyzing situations, has the ability to identify solutions and thrives in complex environments.

Mr. Tsoflios can be contacted at ioannis.tsoflios@faculty.gliononline.com

Coming Up In The February Online Hotel Business Review




Feature Focus
Social Media: Interacting with the Hotel Customer
Consider these astonishing numbers: 1.49 billion active monthly Facebook users. 1.1 billion active monthly YouTube users. 320 million active monthly Twitter users and nearly 400 million registered users on LinkedIn. 400 million active monthly Instagram users and 200 million active Google+ users. The power and reach of social media is an awesome force and it has transformed how hotels interact with their customers. In the past year, social media advertising spending increased 33.5% to nearly $24 billion dollars. Social networks are being utilized by hotels to reach more visitors, expand brand awareness, enhance brand reputation and to establish more direct and personal communication with their customers. Savvy hotel operators are adopting a comprehensive social media strategy, and there are several emerging trends to note. Video continues to be a powerful and influential element in social media marketing, with 70% of companies saying that it is their most effective marketing tool. Video generates a 62% higher engagement rate than photographs alone, and with new social sites like Meerkat and Periscope which offer live video streaming, those numbers will only increase. Sponsored content is another growing trend. Though advertorials have been around for decades, hotels are finding new ways to maximize the visibility of their content. Some are placing sponsored content on Facebook, or on influencer blogs. Another trend is the integration of a “Buy Now” button into social media websites. Customers will be able to make purchases without ever having to leave their favorite social sites. This development is a major convenience for customers and should also be an additional revenue source for hotels. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.