Ms. McKeon

Heather McKeon

Interior Design/Studio Director

The Kraemer Group

In 2005 Heather McKeon published a list of personal goals that included the goal to join an Architectural and Design firm that was revitalizing the city of Detroit. Ms. Mckeon realized that goal that same year she joined Kraemer Design Group after receiving her Bachelor of Arts in Interior Design from Anderson University in South Carolina.

Professional goals have driven Ms. Mckeon over the years to complete her National Council of Interior Design Qualification (NCIDQ), become a Leadership in Energy and Environmental Design Accredited Professional (LEED AP) and transition into the Director position of the Interior Design team. As the Director of Interiors she is responsible for the all facets of the Professional Interior Design services the firm offers including interior design and procurement services.

As the Director of Interiors she plays a lead role in attracting new clients, developing design concepts and collaborating with others to deliver solutions consistent with the client organization’s culture, goals and budget.

Ms. McKeon leads a team of designers and project managers that speak the language of the client in a meaningful and insightful manner and work to integrate interior, architectural and graphic design into a cohesive solution. Her collective team, comprised of about fifty percent of the professional staff of the firm. It is responsible for development of functional and aesthetic design that helps boost productivity, increase sales, attract customers, or to enhance the living space of the interior of hospitality project, and for multi-family residential and commercial buildings based on client needs.

Ms. McKeon can be contacted at 313-965-3399 or heather@thekraemeredge.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.