Mr. Ricci

Joseph Ricci

President & CEO

TRSA

Joseph Ricci is President and CEO of TRSA. Since joining TRSA, Mr. Ricci has logged more than 150,000 miles visiting laundries worldwide. His leadership has led to unprecedented membership retention and growth, as well as increased investment in research and benchmarking. In addition, he has leveraged his 25+ years of association and certification program management experience to launch certification programs that quantify the industryís commitment to professionalism, cleanliness and sustainability including Certificated Professional Laundry Manager (CPLM), Hygienically Clean and Clean Green. In addition, he has helped forge improved relationship with the international laundry community by working closely with ETSA and co-founding the International Textile Services Alliance (ITSA).

Before joining TRSA, Mr. Ricci served as Senior Association Executive with SmithBucklin, the largest international association management firm, as Executive Director for associations representing the healthcare, insurance, manufacturing and security industries including professional development and certification. He also founded Ricci Communications, a full-service marketing communications firm which was consistently ranked in the Washington Business Journalís Top 25 Privately-Held Marketing/Public Relations Companies.

Mr. Ricci has testified before the U.S. Congress. He was recently named one of the Top Association CEOs by CEO Update and was appointed to the U.S. Chamber of Commerce Association Committee of 100. He has been cited as an authority on association management issues by USA Today, AP, Los Angeles Times, New York Times, The Washington Post and hundreds of print and online outlets. He has appeared on CNN, ABC Nightly News, MSNBC and other broadcast media.

Mr. Ricci is a Certified Association Executive (CAE), is an active member of in the National Association of Manufacturers (NAM) Association Leadership Council and serves on the American Society for Association Executives (ASAE) Political Action Committee Board of Directors. He earned a Master in Business Administration from George Mason University and a Bachelors Degree in Communications from Virginia Tech.

Mr. Ricci can be contacted at 703-519-0029 or jricci@trsa.org

Coming Up In The April Online Hotel Business Review




Feature Focus
Guest Service: The Personalized Experience
In the not-too-distant future, when guests arrive at a hotel, they will check themselves in using a kiosk in the lobby, by- passing a stop at the front desk. When they call room service to order food, it will be from a hotel mobile tablet, practically eliminating any contact with friendly service people. Though these inevitable developments will likely result in delivered to their door by a robot. When they visit a restaurant, their orders will be placed and the bill will be paid some staff reduction, there is a silver lining Ė all the remaining hotel staff can be laser-focused on providing guests with the best possible service available. And for most guests, that means being the beneficiary of a personalized experience from the hotel. According to a recent Yahoo survey, 78 percent of hotel guests expressed a desire for some kind of personalization. They are seeking services that not only make them feel welcomed, but valued, and cause them to feel good about themselves. Hotels must strive to establish an emotional bond with their guests, the kind of bond that creates guest loyalty and brings them back time and again. But providing personalized service is more than knowing your guests by name. Itís leaving a bottle of wine in the room of a couple celebrating their anniversary, or knowing which guest enjoys having a fresh cup of coffee brought to their room as part of a wake-up call. Itís the small, thoughtful, personal gestures that matter most and produce the greatest effect. The April issue of the Hotel Business Review will document what some leading hotels are doing to cultivate and manage guest satisfaction in their operations.