Ms. McConnell

Emily McConnell

Spa Director

Dana Hotel and Spa

With over ten years of experience in the spa industry, Emily McConnell brings a strong background in dedicated leadership as well as aesthetics to the spa at the Dana Hotel and Spa. Ms. McConnell has previously worked as an aesthetician and a spa manager at a variety of prestigious Resort Spas in Chicago.

Realizing at a young age that the spa industry was her passion, Ms. McConnell first attended Eastern Michigan University to earn a degree in Business. Shortly after college, Ms. McConnell traveled throughout Australia, Asia and Europe to research spa practices and treatments of diverse cultures.

After working in the industry, Ms. McConnell decided to gain a more intimate knowledge of spa processes and operations. She went back to school to earn her Esthetic’s License at Pivot Point International. She continues to use that vast knowledge and background to uphold the Dana Hotel and Spa name when it comes to quality and prestige.

Ms. McConnell coordinates the development and technique of the spa treatments offered, and continuously researches new methods and products while referencing her extensive experience in esthetics.

Ms. McConnell can be contacted at 312-202-6064 or emcconnell@danahotelandspa.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.