Mr. Gilley

Jeremy Gilley

Director of Sales and Revenue

Glenwood Hot Springs

Jeremy Gilley has served as Glenwood Hot Springs’ director of sales and revenue since Nov. 2011. His extensive background in tourism and hospitality has helped position the mineral hot springs resort as an increasingly popular choice for domestic and international visitors seeking destinations with wellness options.

Prior to arriving at Glenwood Hot Springs, Mr. Gilley was the director of revenue at the historic Hotel Colorado, another venerable Glenwood Springs property where he helped contribute to a 26 percent increase in occupancy levels.

Mr. Gilley graduated from Oklahoma State University with a Bachelor of Science degree in Hotel and Restaurant Administration. Since 2003, he has worked in the hospitality industry in Oklahoma and Colorado building relationships with key corporate, travel and tour companies and growing revenue through a variety of avenues including trend forecasting, yield management and marketing and budgeting strategies. His current focus is on developing business strategies aimed at international markets in Europe and Japan.

“An awarding-winning spa combined with the growing interest in the benefits of mineral spring hydrotherapy has enabled Glenwood Hot Springs and the Spa of the Rockies to gain traction with a customer base that values wellness leisure travel,” said Mr. Gilley.

Mr. Gilley’s responsibilities encompass the entire Glenwood Hot Springs property including the 107-room Glenwood Hot Springs Lodge, the Glenwood Hot Springs Pool, the Spa of the Rockies, Glenwood Hot Springs Athletic Club, the Sport Shop and the Grill. The property relies on his skills to develop sales strategies, target and initiate action plans to secure new and enhanced revenue opportunities, build community relations, as well as for promotions, special events and internal staff sales training. Mr. Gilley also acts as the marketing liaison with outside marketing and public relations firms.

Mr. Gilley can be contacted at 970-945-3324 or jgilley@hotspringspool.com

Coming Up In The September Online Hotel Business Review




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Feature Focus
Hotel Group Meetings: Blue Skies Ahead
After a decade of sacrifice and struggle, it seems that hotels and meeting planners have every reason to be optimistic about the group meeting business going forward. By every industry benchmark and measure, 2017 is shaping up to be a record year, which means more meetings in more locations for more attendees. And though no one in the industry is complaining about this rosy outlook, the strong demand is increasing competition among meeting planners across the board – for the most desirable locations, for the best hotels, for the most creative experiences, for the most talented chefs, and for the best technology available. Because of this robust demand, hotels are in the driver’s seat and they are flexing their collective muscles. Even though over 100,000 new rooms were added last year, hotel rates are expected to rise by a minimum of 4.0%, and they are also charging fees on amenities that were often gratis in the past. In addition, hotels are offering shorter lead times on booking commitments, forcing planners to sign contracts earlier than in past years. Planners are having to work more quickly and to commit farther in advance to secure key properties. Planners are also having to meet increased attendee expectations. They no longer are content with a trade show and a few dinners; they want an experience. Planners need to find ways to create a meaningful experience to ensure that attendees walk away with an impactful memory. This kind of experiential learning can generate a deeper emotional connection, which can ultimately result in increased brand recognition, client retention, and incremental sales. The September Hotel Business Review will examine issues relevant to group business and will report on what some hotels are doing to promote this sector of their operations.