Ms. Mockus

Eileen Mockus

CEO

Coyuchi

Eileen Mockus is Chief Executive Officer of Coyuchi, Inc., makers of organic and natural bedding, bath linens, sleepwear, table linens and other home textiles. A natural lifestyle pioneer, Coyuchi was founded more than 20 years ago in the California coastal village of Point Reyes Station. Today, Coyuchi is a rapidly emerging home textile brand with national recognition in the media and a retail internet presence growing at over 60% per year---testimony to an enthusiastic and devoted national customer following.

Before joining Coyuchi as Vice President of Product Development in 2011. Ms. Mockus gained practical, technical and entrepreneurial experience working in textile production, sourcing and materials testing for such iconic brands as North Face, Patagonia and Pottery Barn Kids.

Developing a passion for textiles in her youth, Ms. Mockus holds a Bachelor of Science in Textile and Clothing from the University of California, Davis, where she graduated with college and department honors. She subsequently earned a Masters of Science in Business Administration with an emphasis on Small Business and Entrepreneurship at San Francisco State University.

Ms. Mockus is steadfastly committed to the values of the Coyuchi brand, as expressed by the quality, touch and reverent sourcing of all the company’s products. Under her leadership, Coyuchi’s cotton products have secured certification to the Global Organic Textile Standard, the world’s leading textile processing standard for organic fibers, and the launch of furniture and table linen categories.

Ms. Mockus has lived in the San Francisco Bay Area for many years with her husband, two children and three cats.

Ms. Mockus can be contacted at 888-418-8847 or emockus@coyuchi.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.