Ms. Silberman

Jennifer Silberman

Vice President, Corporate Responsibility

Hilton Worldwide

Jennifer Silberman is the Chief of Staff to the President and CEO of Hilton Worldwide as well as Vice President of Corporate Responsibility. In her role as Chief of Staff, Ms. Silberman acts as a strategic advisor to the CEO. As Vice President of Corporate Responsibility, Ms. Silberman leads a global team responsible for the strategy, integration and implementation of Hilton’s corporate responsibility commitments and initiatives around the world across the company’s 12 brands. In this role she sets high level goals and priorities, drives scaled investments and manages all global NGO relationships and initiatives.

Ms. Silberman joined Hilton Worldwide in 2010 from APCO Worldwide, where for eight years as Vice President in the corporate responsibility practice she counseled Fortune 500 companies and global foundations on strategy and program design, measurement, stakeholder engagement, reporting and results-oriented philanthropy. She has more than 20 years of experience working in the United States and throughout Latin America and Africa in the areas of economic development, sustainability, human rights, women’s empowerment and youth opportunity.

Ms. Silberman holds a Master of Arts in International Economics and Latin American Studies from The Johns Hopkins University Paul H. Nitze School of Advanced International Studies (SAIS) and a Bachelor of Arts with honors in Latin American Studies from Mount Holyoke College. Half Argentine, she is a native Spanish and Portuguese speaker and fluent in French. She is a member of the World Economic Forum’s Global Agenda Council on The Future of Jobs and currently serves on the boards of the international NGO, Pact and gBCAT, a business coalition working to end human trafficking.

Ms. Silberman can be contacted at 703-883-1000 or jennifer.silberman@hilton.com

Coming Up In The June Online Hotel Business Review




{300x250.media}
Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.