Ms. Silberman

Jennifer Silberman

Vice President, Corporate Responsibility

Hilton Worldwide

Jennifer Silberman is the Chief of Staff to the President and CEO of Hilton Worldwide as well as Vice President of Corporate Responsibility. In her role as Chief of Staff, Ms. Silberman acts as a strategic advisor to the CEO. As Vice President of Corporate Responsibility, Ms. Silberman leads a global team responsible for the strategy, integration and implementation of Hiltonís corporate responsibility commitments and initiatives around the world across the companyís 12 brands. In this role she sets high level goals and priorities, drives scaled investments and manages all global NGO relationships and initiatives.

Ms. Silberman joined Hilton Worldwide in 2010 from APCO Worldwide, where for eight years as Vice President in the corporate responsibility practice she counseled Fortune 500 companies and global foundations on strategy and program design, measurement, stakeholder engagement, reporting and results-oriented philanthropy. She has more than 20 years of experience working in the United States and throughout Latin America and Africa in the areas of economic development, sustainability, human rights, womenís empowerment and youth opportunity.

Ms. Silberman holds a Master of Arts in International Economics and Latin American Studies from The Johns Hopkins University Paul H. Nitze School of Advanced International Studies (SAIS) and a Bachelor of Arts with honors in Latin American Studies from Mount Holyoke College. Half Argentine, she is a native Spanish and Portuguese speaker and fluent in French. She is a member of the World Economic Forumís Global Agenda Council on The Future of Jobs and currently serves on the boards of the international NGO, Pact and gBCAT, a business coalition working to end human trafficking.

Ms. Silberman can be contacted at 703-883-1000 or jennifer.silberman@hilton.com

Coming Up In The April Online Hotel Business Review




Feature Focus
Guest Service: The Personalized Experience
In the not-too-distant future, when guests arrive at a hotel, they will check themselves in using a kiosk in the lobby, by- passing a stop at the front desk. When they call room service to order food, it will be from a hotel mobile tablet, practically eliminating any contact with friendly service people. Though these inevitable developments will likely result in delivered to their door by a robot. When they visit a restaurant, their orders will be placed and the bill will be paid some staff reduction, there is a silver lining Ė all the remaining hotel staff can be laser-focused on providing guests with the best possible service available. And for most guests, that means being the beneficiary of a personalized experience from the hotel. According to a recent Yahoo survey, 78 percent of hotel guests expressed a desire for some kind of personalization. They are seeking services that not only make them feel welcomed, but valued, and cause them to feel good about themselves. Hotels must strive to establish an emotional bond with their guests, the kind of bond that creates guest loyalty and brings them back time and again. But providing personalized service is more than knowing your guests by name. Itís leaving a bottle of wine in the room of a couple celebrating their anniversary, or knowing which guest enjoys having a fresh cup of coffee brought to their room as part of a wake-up call. Itís the small, thoughtful, personal gestures that matter most and produce the greatest effect. The April issue of the Hotel Business Review will document what some leading hotels are doing to cultivate and manage guest satisfaction in their operations.