Mr. Brooke

Peter Brooke

Founder

Blue Interactive Agency

For the last 16 years Peter Brooke has been involved with a number of local and international organizations seeking his expertise in developing an online digital presence. Now a global digital professional, Brooke has experience in business development, digital media strategy, mobile strategy, online advertising, social media planning and the commercializing of digital properties.

Mr. Brooke has built a digital marketing professional services practice for Blue Interactive Agency, taking it from humble beginnings to a multi-million dollar, successful, award-winning company. Despite his strong digital background, Brooke enjoys engaging with a variety of individuals, aware of the importance of maintaining people relationships in the business environment in order to be truly successful.

Prior to founding Blue Interactive Agency, Mr. Brooke developed online marketing strategies for Citrix Systems, Inc., MCI WorldCom and Diageo. He serves on several advisory boards for a number of local foundations and charities in Fort Lauderdale, Fla.

Mr. Brooke’s specialties include online hotel marketing, data analysis, online digital strategy, project management, creative design management, search engine marketing, pay per click, search engine optimization, online marketing, direct marketing, lead generation, web marketing, natural search, paid search, Google AdWords, social media marketing (brand protection and promotion), email marketing, affiliate marketing and e-commerce.

Follow my Tweets on Twitter - https://twitter.com/peterbrooke Read his weekly blog: http://www.blueinteractiveagency.com/seo-blog/

Mr. Brooke can be contacted at 954-779-2801 or peter.brooke@speaktoblue.com

Coming Up In The May Online Hotel Business Review




Feature Focus
Eco-Friendly Practices: The Value of Sustainability
The hotel industry continues to make remarkable progress in implementing sustainability policies and procedures in their properties throughout the world. As a result, they continue to reap the benefits of increased profitability, enhanced guest experiences, and improved community relations. In addition, as industry standards are codified and adopted worldwide, hotels can now compare how their operations measure up against their competitors in terms of sustainable practices and accomplishments. This capacity to publicly compare and contrast is spurring competition and driving innovation as hotels do not wish to be left behind in this area. Water management and conservation is still a primary issue as population growth, urbanization, pollution and wasteful consumption patterns place increasing demands on freshwater supply. Water recycling; installing low-flow fixtures; using digital sensors to control water usage; and even harvesting rainwater are just a few things that some hotels are doing to preserve this precious resource. Waste management is another major concern. Through policies of reduce, reuse and recycle, some hotels are implementing “zero-waste” programs with the goal of substantially reducing their landfill waste which produces carbon dioxide and methane gases. Other hotels have established comprehensive training programs that reinforce the value of sustainability. There is employee engagement through posters and quizzes, and even contests are held to increase innovation, sensitivity and environmental awareness. Some hotels are also monitoring a guest’s energy usage and rewarding those who consumed less energy with gifts and incentives. The May issue of the Hotel Business Review will document how some hotels are integrating eco-friendly practices into their operations and how they and the environment are benefiting from them.