Ms. Wells

Dawn Wells

General Manager

Fairfield Inn & Suites Charleston North

Dawn Wells is the General Manager of the 102-room Fairfield Inn & Suites Charleston North in Charleston, South Carolina. The hotel is managed by Hotel Equities, an Atlanta-based, full-scale hotel management, development and consulting firm. Ms. Wells also serves as a Lead General Manager for the firm. She is active in the Charleston Business Council.

As General Manager, Ms. Wells holds responsibility for overseeing all financial and management operations of the hotel, including hiring the employees, setting and meeting budget goals and representing the company in the community. Tapped as a Lead General Manager because of her outstanding performance, Ms. Wells provides leadership, direction and results in revenue, profit and quality to the group of properties assigned to her.

Instrumental in scouting talent and developing leaders within Hotel Equities, Ms. Wells assists with the firm’s Management Development Program (MDP). Recently, she mentored four individuals and helped each one research, execute and evaluate a final project to utilize what they had learned through the MDP and add value to his or her hotel.

Ms. Wells started her hospitality career by joining John Q. Hammons Hotels after graduating from Johnson & Wales University. To gain additional experience, Ms. Wells moved with JQH hotels to Concord, North Carolina as Front Office/Reservations Manager at the Embassy Suites Concord-Golf Resort & Spa.

The firm promoted her to Sales/Catering Manager where she served for more than a year before returning to Charleston with a promotion to General Manager of the Residence Inn by Marriott in Charleston. Ms. Wells held that post for three years before moving to her current position at the Fairfield Inn & Suites Charleston North. She joined Hotel Equities in 2012 when the firm took over management of her hotel.

Ms. Wells holds an Associate Degree in Hotel/Restaurant Management from Johnson & Wales University in Charleston, South Carolina and a Certificate in Hospitality Leadership Development from the School of Business, College of Charleston.

Ms. Wells can be contacted at 866-576-5693 or dawn.wells@marriott.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.