Mr. Nathan

Arte Nathan

President & Chief Executive Officer

Strategic Development Worldwide

Arte Nathan served as Chief Human Resources Officer for Steve Wynn’s gaming companies from 1983 – 2006: he opened and helped operated all of Wynn’s casinos in Atlantic City, Las Vegas, Mississippi and China. Mr. Nathan retired from the gaming industry in 2006 and moved to Southern California to live on the beach, consult and write: while there he helped develop and open the Resort at Pelican Hill. Throughout his career, Mr. Nathan oversaw all aspects of HR including employment, compensation, training and development, workplace safety, labor and employee relations, employee communications, human resource information systems, and employee engagement.

Mr. Nathan moved back to Las Vegas in 2013 to become a full-time grandfather, visiting Professor at UNLV’s Harrah College of Hospitality, and Executive Director of UNLV’s Center for Professional and Leadership Studies (PLuS Center). He currently serves on the Board of several hospitality companies, writes blogs www.thearteofmotivation.blogspot.com , and a daily motivational message that many companies use in pre-shift meetings, and consults.

Mr. Nathan graduated from Cornell University in 1972 with a Bachelor of Science degree in Industrial and Labor Relations – he majored in organizational development and collective bargaining. He has been the recipient of many awards for his work in Human Resources, community affairs and education, including the Award for Professional Excellence from the Society for Human Resource Management. He is a frequent guest lecturer at corporations, colleges and universities, and has addressed numerous professional associations and conferences on the subjects of leadership, strategy, and human capital management.

Mr. Nathan divides his time between Las Vegas and the Adirondack Mountains in upstate New York. He is an avid musician, hiker, canoeist and book enthusiast.

Mr. Nathan can be contacted at 702-379-6100 or arte808@gmail.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.