Mr. Edwards

Jeff Edwards

Head of Global Hotel Business

Amadeus

Jeff Edwards is a hotel industry veteran whose experience spans the hotelier, hotel distribution and hotel IT sectors. His role at Amadeus focuses on expanding the fast-growing hotel IT and distribution division, and his background is ideally suited for the job: Mr. Edwards’s experiences give him a unique insight into both the hotel world and the customer world, having worked for a major global hotel chain and as an industry consultant.

Before joining Amadeus as Head of Global Hotel Business, in February 2012, Mr. Edwards was CIO and Executive Vice President of the Wyndham Hotel Group for more than 5 years. Mr. Edwards was responsible for the Information Technology organization (Central Systems, Property Based Systems and Corporate Systems) as well as all reservation distribution channels; including reservation platforms, property based systems, enterprise-wide data warehouse, brand websites, global distribution systems and third party reservation providers.

Before joining Wyndham, Mr. Edwards was CEO of Open Table, the online restaurant reservation website. Over 20,000 restaurants use the management software designed by Open Table to manage reservations, tables, guests and marketing activities.

Mr. Edwards previously spent more than five years as president and CEO of Micros Systems, the global provider of enterprise applications for the hospitality and retail industries. Micros provides property management systems, central reservation and customer information solutions to more than 26,000 hotels.

Mr. Edwards began his career as a hotel industry consultant, running his own hotel and hospitality consulting business – Edwards Consulting. The firm provided consultancy services to CEOs of travel services and hotel companies, where his clients included Travelport, TravelCLICK and SoftHotel.

With a strong background in corporate business strategy, CRS, PMS and corporate systems, and sales and distribution networks, Mr. Edwards is an expert on hotel IT and distribution systems, with a strong understanding of what travel buyers need and look for.

Mr. Edwards can be contacted at 34-91582-1227 or jeff.edwards@amadeus.com

Coming Up In The September Online Hotel Business Review




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Feature Focus
Hotel Group Meetings: Blue Skies Ahead
After a decade of sacrifice and struggle, it seems that hotels and meeting planners have every reason to be optimistic about the group meeting business going forward. By every industry benchmark and measure, 2017 is shaping up to be a record year, which means more meetings in more locations for more attendees. And though no one in the industry is complaining about this rosy outlook, the strong demand is increasing competition among meeting planners across the board – for the most desirable locations, for the best hotels, for the most creative experiences, for the most talented chefs, and for the best technology available. Because of this robust demand, hotels are in the driver’s seat and they are flexing their collective muscles. Even though over 100,000 new rooms were added last year, hotel rates are expected to rise by a minimum of 4.0%, and they are also charging fees on amenities that were often gratis in the past. In addition, hotels are offering shorter lead times on booking commitments, forcing planners to sign contracts earlier than in past years. Planners are having to work more quickly and to commit farther in advance to secure key properties. Planners are also having to meet increased attendee expectations. They no longer are content with a trade show and a few dinners; they want an experience. Planners need to find ways to create a meaningful experience to ensure that attendees walk away with an impactful memory. This kind of experiential learning can generate a deeper emotional connection, which can ultimately result in increased brand recognition, client retention, and incremental sales. The September Hotel Business Review will examine issues relevant to group business and will report on what some hotels are doing to promote this sector of their operations.