Ms. Eckel

Ashley Eckel

Director of Marketing

Zoove/StarStar

Ashley Eckel is the Director of Marketing for StarStar, responsible for all brand awareness and marketing programs for the mobile company.

Prior to StarStar, Ms. Eckel ran marketing for Maxymiser, a global website optimization company, where from 2010 to 2012 experienced over 200% growth in market share and revenue. Previously, Ms. Eckel managed online marketing programs for CLECenter.com, as well as drove all marketing communications programs for online health pioneer, HealthMedia, until their acquisition by Johnson and Johnson in 2008.

A career-long b2b content marketer, Ms. Eckel has written dozens of eBooks, newsletters and articles, in addition to leading multiple public relations, email marketing and branding initiatives.

Ms. Eckel graduated from the University of Michigan with a dual degree in Marketing and Communications.

Ms. Eckel can be contacted at 1-877-283-5485 or aeckel@zoove.com

Coming Up In The November Online Hotel Business Review




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Feature Focus
Architecture & Design: Authentic, Interactive and Immersive
If there is one dominant trend in the field of hotel architecture and design, its that travelers are demanding authentic, immersive and interactive experiences. This is especially true for Millennials but Baby Boomers are seeking out meaningful experiences as well. As a result, the development of immersive travel experiences - winery resorts, culinary resorts, resorts geared toward specific sports enthusiasts - will continue to expand. Another kind of immersive experience is an urban resort one that provides all the elements you'd expect in a luxury resort, but urbanized. The urban resort hotel is designed as a staging area where the city itself provides all the amenities, and the hotel functions as a kind of sophisticated concierge service. Another trend is a re-thinking of the hotel lobby, which has evolved into an active social hub with flexible spaces for work and play, featuring cafe?s, bars, libraries, computer stations, game rooms, and more. The goal is to make this area as interactive as possible and to bring people together, making the space less of a traditional hotel lobby and more of a contemporary gathering place. This emphasis on the lobby has also had an associated effect on the size of hotel rooms they are getting smaller. Since most activities are designed to take place in the lobby, there is less time spent in rooms which justifies their smaller design. Finally, the wellness and ecology movements are also having a major impact on design. The industry is actively adopting standards so that new structures are not only environmentally sustainable, but also promote optimum health and well- being for the travelers who will inhabit them. These are a few of the current trends in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.