Ms. Mechoso Safer

Mariana Mechoso Safer

Senior Vice President, Marketing

HeBS Digital

Mariana Mechoso Safer, Senior Vice President, Marketing at HeBS Digital oversees all advertising, marketing and public relations. Ms. Safer’s effective messaging along with a clear understanding of hoteliers’ business needs has translated into many successful campaigns resulting in new business for the hotel digital marketing firm.

Ms. Safer also opened and heads the HeBS Digital Las Vegas office, leading the team in the development and implementation of digital marketing strategies for HeBS Digital's accounts on the West Coast. Under her guidance, the team has tripled in four years and continues to grow.

Ms. Safer frequently conducts industry research and publishes articles in major travel and hospitality publications. She is also a guest speaker and presenter at industry events and conferences, including EyeforTravel’s Online Marketing Strategies for Travel.

Ms. Safer's professional experience includes over ten years of work in the global travel and tourism industry. She has held travel management and group travel management positions in the United States, England, and Australia in leading hospitality and tourism companies, including STA Travel and world-renowned attractions such as the Westminster Abbey in London.

Ms. Safer holds an M.S. degree in Travel and Tourism Management from New York University's Tisch Center for Hospitality, Tourism, and Sports Management and graduated with a B.A. in Anthropology from UCLA.

Ms. Mechoso Safer can be contacted at 702-463-1857 or mariana@hebsdigital.com

Coming Up In The October Online Hotel Business Review




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Feature Focus
Revenue Management: Technology and Big Data
Like most businesses, hotels are relying on technology and data to drive almost every area of their operations, but perhaps this is especially true for hotel Revenue Managers. There has been an explosion of technology tools which generate a mountain of data – all in an effort to generate profitable pricing strategies. It falls to Revenue Managers to determine which tools best support their operations and then to integrate them efficiently into their existing systems. Customer Relationship Management, Enterprise Resource Planning, and Online Reputation Management software are basic tools; others include channel managers, benchmark reports, rate shopping tools and review systems, to name a few. The benefits of technology tools which automate large segments of a Revenue Manager’s business are enormous. Freed from the time-consuming process of manual data entry, and having more accurate data available, allows Revenue Managers to focus on analysis, strategies and longer-term decision-making. Still, for most hotels, the amount of data that these tools generate can be overwhelming and so another challenge is to figure out how to effectively utilize it. Not surprisingly, there are some new tech tools that can help to do exactly that. There are cloud-based analytics tools that provide a comprehensive overview of hotel data on powerful, intuitive dashboards. The goal is to generate a clear picture, at any moment in time, of where your hotel is at in terms of the essentials – from benchmarking to pricing to performance – bringing all the disparate streams of data into one collated dashboard. Another goal is to eliminate any data discrepancies between finance systems, PMS, CRM and forecasting systems. The October issue of the Hotel Business Review will address all these important developments and document how some leading hotels are executing their revenue management strategies.