Ms. Heyl

Sherry Heyl

Managing Director, Partner

Sensei Project

Sherry Heyl is an award-winning marketing professional with 10+ years experience using digital media to build brand equity and amplify brand experiences. Since 2005, she has been developing digital marketing strategies, mostly focused on social platforms that enable organizations to integrate new technologies and capabilities with their existing campaigns and business goals. She has developed customized individual training tracks to help marketing managers and business owners add social media as a core competency.

From building up hype and attendance for a nonprofit’s first 5K run to leading a press tour of Atlanta for over 50 social media influencers from around the world to developing engagement initiatives such as trivia questions and games, Ms. Heyl has developed, managed and been hands-on with numerous campaigns both large and small.

Ms. Heyl has been involved in many notable projects including: Social Influencers Travel Summit was developed in partnership with the Atlanta Convention Visitors Bureau to bring together 50+ Influencers from around the world for workshops delivered by their peers combined with a press tour of the city. This event yielded over 93 million impressions and was recognized by AiMA best of Atlanta, PR Daily’s Digital PR & Social Media Awards in the category of Digital and Social Media for Brand Awareness and received the Award of Excellence by PRSA Phoenix Awards.

Accor Hotels community engagement strategies included weekly Twitter contests with token give-aways, proactive sales outreach to travelers, and responsive customer service. The team received recognition by PR Daily’s Social Media Awards in the category of Best Community Engagement.

Pullman Paris Press Tour focused on telling to story of the renovations of the Pullman hotels to the North American Market. We select 7 influencers whose focus was on Travel, Design, and Architecture and worked with our client to develop an experience that would shape compelling stories by our influencers. We also actively engaged with the influencer on through our client’s social media account provide insider information as well as amplified their stories. The result was an overall online media reach of 57.8 million. The team received recognition by PR Daily’s Media Relations Awards in the category of Influencer Campaign.

Ms. Heyl can be contacted at 404-386-9801 or sherry@senseiproject.com

Coming Up In The May Online Hotel Business Review




Feature Focus
Eco-Friendly Practices: The Value of Sustainability
The hotel industry continues to make remarkable progress in implementing sustainability policies and procedures in their properties throughout the world. As a result, they continue to reap the benefits of increased profitability, enhanced guest experiences, and improved community relations. In addition, as industry standards are codified and adopted worldwide, hotels can now compare how their operations measure up against their competitors in terms of sustainable practices and accomplishments. This capacity to publicly compare and contrast is spurring competition and driving innovation as hotels do not wish to be left behind in this area. Water management and conservation is still a primary issue as population growth, urbanization, pollution and wasteful consumption patterns place increasing demands on freshwater supply. Water recycling; installing low-flow fixtures; using digital sensors to control water usage; and even harvesting rainwater are just a few things that some hotels are doing to preserve this precious resource. Waste management is another major concern. Through policies of reduce, reuse and recycle, some hotels are implementing “zero-waste” programs with the goal of substantially reducing their landfill waste which produces carbon dioxide and methane gases. Other hotels have established comprehensive training programs that reinforce the value of sustainability. There is employee engagement through posters and quizzes, and even contests are held to increase innovation, sensitivity and environmental awareness. Some hotels are also monitoring a guest’s energy usage and rewarding those who consumed less energy with gifts and incentives. The May issue of the Hotel Business Review will document how some hotels are integrating eco-friendly practices into their operations and how they and the environment are benefiting from them.