Ms. Heyl

Sherry Heyl

Founder & Consultant

Amplified Concepts

Sherry Heyl is an award-winning marketing professional with 10+ years experience using digital media to build brand equity and amplify brand experiences. Since 2005, she has been developing digital marketing strategies, mostly focused on social platforms that enable organizations to integrate new technologies and capabilities with their existing campaigns and business goals.

She has developed customized individual training tracks to help marketing managers and business owners add social media as a core competency. As the founder of Amplified Concepts, I use my expertise in strategy development and project management combined with my relationships with some of the smartest freelancers in the digital world to deliver customized solutions and deep expertise to client projects.

From building up hype and attendance for a nonprofitís first 5K run to leading a press tour of Atlanta for over 50 social media influencers from around the world to developing engagement initiatives such as trivia questions and games, Ms. Heyl has developed, managed and been hands-on with numerous campaigns both large and small.

Ms. Heyl has been involved in many notable projects including: Social Influencers Travel Summit was developed in partnership with the Atlanta Convention Visitors Bureau to bring together 50+ Influencers from around the world for workshops delivered by their peers combined with a press tour of the city. This event yielded over 93 million impressions and was recognized by AiMA best of Atlanta, PR Dailyís Digital PR & Social Media Awards in the category of Digital and Social Media for Brand Awareness and received the Award of Excellence by PRSA Phoenix Awards for Accor Hotels community engagement strategies included weekly Twitter contests with token give-aways, proactive sales outreach to travelers, and responsive customer service.

The team also received recognition by PR Dailyís Social Media Awards in the category of Best Community Engagement for Pullman Paris Press Tour focused on telling to story of the renovations of the Pullman hotels to the North American Market. We selected 7 influencers whose focus was on Travel, Design, and Architecture and worked with our client to develop an experience that would shape compelling stories by our influencers. We also actively engaged with the influencer on through our clientís social media account provide insider information as well as amplified their stories. The result was an overall online media reach of 57.8 million. The team received recognition by PR Dailyís Media Relations Awards in the category of Influencer Campaign.

Ms. Heyl can be contacted at 404-386-9801 or sherry@amplifiedconcepts.com

Coming Up In The December Online Hotel Business Review




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Feature Focus
Hotel Law: Issues & Events
There is not a single area of a hotelís operation that isnít touched by some aspect of the law. Hotels and management companies employ an army of lawyers to advise and, if necessary, litigate issues which arise in the course of conducting their business. These lawyers typically specialize in specific areas of the law Ė real estate, construction, development, leasing, liability, franchising, food & beverage, human resources, environmental, insurance, taxes and more. In addition, issues and events can occur within the industry that have a major impact on the whole, and can spur further legal activity. One event which is certain to cause repercussions is Marriott Internationalís acquisition of Starwood Hotels and Resorts Worldwide. This newly combined company is now the largest hotel company in the world, encompassing 30 hotel brands, 5,500 hotels under management, and 1.1 million hotel rooms worldwide. In the hospitality industry, scale is particularly important Ė the most profitable companies are those with the most rooms in the most locations. As a result, this mega- transaction is likely to provoke an increase in Mergers & Acquisitions industry-wide. Many experts believe other larger hotel companies will now join forces with smaller operators to avoid being outpaced in the market. Companies that had not previously considered consolidation are now more likely to do so. Another legal issue facing the industry is the regulation of alternative lodging companies such as Airbnb and other firms that offer private, short-term rentals. Cities like San Francisco, Los Angeles and Santa Monica are at the forefront of efforts to legalize and control short-term rentals. However, those cities are finding itís much easier to adopt regulations on short-term rentals than it is to actually enforce them. The December issue of Hotel Business Review will examine these and other critical issues pertaining to hotel law and how some companies are adapting to them.