Ms. Heyl

Sherry Heyl

Managing Director, Partner

Sensei Project

Sherry Heyl is an award-winning marketing professional with 10+ years experience using digital media to build brand equity and amplify brand experiences. Since 2005, she has been developing digital marketing strategies, mostly focused on social platforms that enable organizations to integrate new technologies and capabilities with their existing campaigns and business goals. She has developed customized individual training tracks to help marketing managers and business owners add social media as a core competency.

From building up hype and attendance for a nonprofitís first 5K run to leading a press tour of Atlanta for over 50 social media influencers from around the world to developing engagement initiatives such as trivia questions and games, Ms. Heyl has developed, managed and been hands-on with numerous campaigns both large and small.

Ms. Heyl has been involved in many notable projects including: Social Influencers Travel Summit was developed in partnership with the Atlanta Convention Visitors Bureau to bring together 50+ Influencers from around the world for workshops delivered by their peers combined with a press tour of the city. This event yielded over 93 million impressions and was recognized by AiMA best of Atlanta, PR Dailyís Digital PR & Social Media Awards in the category of Digital and Social Media for Brand Awareness and received the Award of Excellence by PRSA Phoenix Awards.

Accor Hotels community engagement strategies included weekly Twitter contests with token give-aways, proactive sales outreach to travelers, and responsive customer service. The team received recognition by PR Dailyís Social Media Awards in the category of Best Community Engagement.

Pullman Paris Press Tour focused on telling to story of the renovations of the Pullman hotels to the North American Market. We select 7 influencers whose focus was on Travel, Design, and Architecture and worked with our client to develop an experience that would shape compelling stories by our influencers. We also actively engaged with the influencer on through our clientís social media account provide insider information as well as amplified their stories. The result was an overall online media reach of 57.8 million. The team received recognition by PR Dailyís Media Relations Awards in the category of Influencer Campaign.

Ms. Heyl can be contacted at 404-386-9801 or sherry@senseiproject.com

Coming Up In The April Online Hotel Business Review




Feature Focus
Guest Service: The Personalized Experience
In the not-too-distant future, when guests arrive at a hotel, they will check themselves in using a kiosk in the lobby, by- passing a stop at the front desk. When they call room service to order food, it will be from a hotel mobile tablet, practically eliminating any contact with friendly service people. Though these inevitable developments will likely result in delivered to their door by a robot. When they visit a restaurant, their orders will be placed and the bill will be paid some staff reduction, there is a silver lining Ė all the remaining hotel staff can be laser-focused on providing guests with the best possible service available. And for most guests, that means being the beneficiary of a personalized experience from the hotel. According to a recent Yahoo survey, 78 percent of hotel guests expressed a desire for some kind of personalization. They are seeking services that not only make them feel welcomed, but valued, and cause them to feel good about themselves. Hotels must strive to establish an emotional bond with their guests, the kind of bond that creates guest loyalty and brings them back time and again. But providing personalized service is more than knowing your guests by name. Itís leaving a bottle of wine in the room of a couple celebrating their anniversary, or knowing which guest enjoys having a fresh cup of coffee brought to their room as part of a wake-up call. Itís the small, thoughtful, personal gestures that matter most and produce the greatest effect. The April issue of the Hotel Business Review will document what some leading hotels are doing to cultivate and manage guest satisfaction in their operations.