Ms. Dombey

Ally Dombey

Managing Director

Revenue by Design

Ally Dombey has spent much of her career travelling the world, creating and developing marketing, distribution and revenue management strategies focused on driving profit for independent hotels, hotel groups and the tourism industry.

As Managing Director of Revenue by Design, she leads a team of revenue management specialists focused on delivering business transforming revenue management and distribution solutions within the hospitality sector. Known for her ability to simplify the communication of complex business processes, Ms. Dombey is the principal author of the Revenue by Design revenue management training programs attended by over 400 hotel companies worldwide.

Revenue by Design’s delivery of training, outsource revenue management services and consultancy to hundreds of hotels and accommodation providers worldwide has firmly established the company as an industry leader in the provision of revenue optimizing services.

This year, Revenue by Design organised and hosted the highly successful ‘Seize Opportunity in Disruption’, a one day conference in London, providing hoteliers with unique insight into the challenges faced by disruption within revenue management and an opportunity to listen to, and discuss with, industry leaders. The 2018 conference will address factors shaping the role of revenue management in 2018, and how the role looks to evolve in the future.

In addition, Ms. Dombey offers her skills to industry associations and has held board positions with HEDNA, and currently serves on the Revenue Management Committee for HOSPA, and on the advisory council for HFTP Europe. She is regularly asked to contribute to industry thought leadership discussions and is a published author writing articles for Hotels Magazine and White Papers for HEDNA and ETOA.

Please visit http://www.revenuebydesigh.co.uk for more information.

Ms. Dombey can be contacted at 44-0-20-7635-6810 or ally@revenuebydesign.co.uk

Coming Up In The September Online Hotel Business Review




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Feature Focus
Hotel Group Meetings: Blue Skies Ahead
After a decade of sacrifice and struggle, it seems that hotels and meeting planners have every reason to be optimistic about the group meeting business going forward. By every industry benchmark and measure, 2017 is shaping up to be a record year, which means more meetings in more locations for more attendees. And though no one in the industry is complaining about this rosy outlook, the strong demand is increasing competition among meeting planners across the board – for the most desirable locations, for the best hotels, for the most creative experiences, for the most talented chefs, and for the best technology available. Because of this robust demand, hotels are in the driver’s seat and they are flexing their collective muscles. Even though over 100,000 new rooms were added last year, hotel rates are expected to rise by a minimum of 4.0%, and they are also charging fees on amenities that were often gratis in the past. In addition, hotels are offering shorter lead times on booking commitments, forcing planners to sign contracts earlier than in past years. Planners are having to work more quickly and to commit farther in advance to secure key properties. Planners are also having to meet increased attendee expectations. They no longer are content with a trade show and a few dinners; they want an experience. Planners need to find ways to create a meaningful experience to ensure that attendees walk away with an impactful memory. This kind of experiential learning can generate a deeper emotional connection, which can ultimately result in increased brand recognition, client retention, and incremental sales. The September Hotel Business Review will examine issues relevant to group business and will report on what some hotels are doing to promote this sector of their operations.