Ms. Dombey

Ally Dombey

Managing Director

Revenue by Design

Ally Dombey is managing director of the revenue management consultancy, Revenue by Design, and works as a business associate of Buell Consulting.

She works with individual hotels, hotel groups, leisure and tourism companies to create best-in-class revenue management and marketing strategies, designed to optimize revenues from all departments and across all distribution channels and third party partners.

She engages with client teams to develop revenue-focused cultures within organizations, working across departments to ensure alignment of marketing, revenue & distribution strategies.

Current and previous clients include The Grove at Narberth, The Dorchester Collection, The Windjammer Landing Villa Beach Resort, Fullers Inns, The Lensbury, Pentillie Castle and St Michaelís Hotel and Spa.

Ms. Dombey is the UK accredited trainer of the HSMAI Europe Certified Revenue Manager qualification, and runs the revenue academy web site, a resource for training in revenue management.

Ms. Dombey can be contacted at 44-0-20-7635-6810 or

Coming Up In The April Online Hotel Business Review

Feature Focus
Guest Service: The Personalized Experience
In the not-too-distant future, when guests arrive at a hotel, they will check themselves in using a kiosk in the lobby, by- passing a stop at the front desk. When they call room service to order food, it will be from a hotel mobile tablet, practically eliminating any contact with friendly service people. Though these inevitable developments will likely result in delivered to their door by a robot. When they visit a restaurant, their orders will be placed and the bill will be paid some staff reduction, there is a silver lining Ė all the remaining hotel staff can be laser-focused on providing guests with the best possible service available. And for most guests, that means being the beneficiary of a personalized experience from the hotel. According to a recent Yahoo survey, 78 percent of hotel guests expressed a desire for some kind of personalization. They are seeking services that not only make them feel welcomed, but valued, and cause them to feel good about themselves. Hotels must strive to establish an emotional bond with their guests, the kind of bond that creates guest loyalty and brings them back time and again. But providing personalized service is more than knowing your guests by name. Itís leaving a bottle of wine in the room of a couple celebrating their anniversary, or knowing which guest enjoys having a fresh cup of coffee brought to their room as part of a wake-up call. Itís the small, thoughtful, personal gestures that matter most and produce the greatest effect. The April issue of the Hotel Business Review will document what some leading hotels are doing to cultivate and manage guest satisfaction in their operations.