Ms. Dombey

Ally Dombey

Managing Director

Revenue by Design

Ally Dombey is managing director of the revenue management consultancy, Revenue by Design, and works as a business associate of Buell Consulting.

She works with individual hotels, hotel groups, leisure and tourism companies to create best-in-class revenue management and marketing strategies, designed to optimize revenues from all departments and across all distribution channels and third party partners.

She engages with client teams to develop revenue-focused cultures within organizations, working across departments to ensure alignment of marketing, revenue & distribution strategies.

Current and previous clients include The Grove at Narberth, The Dorchester Collection, The Windjammer Landing Villa Beach Resort, Fullers Inns, The Lensbury, Pentillie Castle and St Michael’s Hotel and Spa.

Ms. Dombey is the UK accredited trainer of the HSMAI Europe Certified Revenue Manager qualification, and runs the revenue academy web site, a resource for training in revenue management.

Ms. Dombey can be contacted at 44-0-20-7635-6810 or info@revenuebydesign.co.uk

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.