Mr. Campbell

Chris Campbell

Chief Tracking Officer

Review Trackers

Chris Campbell is the founder and Chief Tracking Officer of Review Trackers, a B2B software and service company dedicated to helping enterprises, organizations, and businesses with multiple locations monitor and manage online reviews.

Review Trackers is powered by proprietary data collection technology that aggregates and centralizes data from all major online review sites, including TripAdvisor, Google, Yelp, Citysearch, and Foursquare. The company was selected as an Innovative Web Technologies finalist for SXSW Interactive Accelerator 2013, chosen as an SMB Future Digital Marketing Star by BIA/Kelsey, and selected as one of the top 20 companies in Start-Up Chile, Latin America’s premier capital network and entrepreneurship hub.

An online marketing strategist with extensive tech entrepreneurial experience, Mr. Campbell founded Review Trackers in early 2012 with the vision of making the company the premier provider of all consumer-generated review data. Before Review Trackers, he successfully developed marketing campaigns for the United Nations, Dell, University of Chicago, Nissan, Pep Boys, and Jamba Juice, among many others. He won the 2009 DePaul University Outstanding Entrepreneur of the Year Award, and his work has appeared on Forbes, USA Today, Ad Age, Tech Crunch, The Next Web, and Crain’s Chicago Business.

Mr. Campbell is also a Global Facilitator for Startup Weekend, having organized and participated in over 30 events in cities around the world, with a finger always on the pulse of the global entrepreneurial community.

Mr. Campbell can be contacted at 866-854-7670 or info@reviewtrackers.com

Coming Up In The February Online Hotel Business Review




Feature Focus
Social Media: Interacting with the Hotel Customer
Consider these astonishing numbers: 1.49 billion active monthly Facebook users. 1.1 billion active monthly YouTube users. 320 million active monthly Twitter users and nearly 400 million registered users on LinkedIn. 400 million active monthly Instagram users and 200 million active Google+ users. The power and reach of social media is an awesome force and it has transformed how hotels interact with their customers. In the past year, social media advertising spending increased 33.5% to nearly $24 billion dollars. Social networks are being utilized by hotels to reach more visitors, expand brand awareness, enhance brand reputation and to establish more direct and personal communication with their customers. Savvy hotel operators are adopting a comprehensive social media strategy, and there are several emerging trends to note. Video continues to be a powerful and influential element in social media marketing, with 70% of companies saying that it is their most effective marketing tool. Video generates a 62% higher engagement rate than photographs alone, and with new social sites like Meerkat and Periscope which offer live video streaming, those numbers will only increase. Sponsored content is another growing trend. Though advertorials have been around for decades, hotels are finding new ways to maximize the visibility of their content. Some are placing sponsored content on Facebook, or on influencer blogs. Another trend is the integration of a “Buy Now” button into social media websites. Customers will be able to make purchases without ever having to leave their favorite social sites. This development is a major convenience for customers and should also be an additional revenue source for hotels. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.