Mr. Campbell

Chris Campbell

Chief Tracking Officer

Review Trackers

Chris Campbell is the founder and Chief Tracking Officer of Review Trackers, a B2B software and service company dedicated to helping enterprises, organizations, and businesses with multiple locations monitor and manage online reviews.

Review Trackers is powered by proprietary data collection technology that aggregates and centralizes data from all major online review sites, including TripAdvisor, Google, Yelp, Citysearch, and Foursquare. The company was selected as an Innovative Web Technologies finalist for SXSW Interactive Accelerator 2013, chosen as an SMB Future Digital Marketing Star by BIA/Kelsey, and selected as one of the top 20 companies in Start-Up Chile, Latin Americaís premier capital network and entrepreneurship hub.

An online marketing strategist with extensive tech entrepreneurial experience, Mr. Campbell founded Review Trackers in early 2012 with the vision of making the company the premier provider of all consumer-generated review data. Before Review Trackers, he successfully developed marketing campaigns for the United Nations, Dell, University of Chicago, Nissan, Pep Boys, and Jamba Juice, among many others. He won the 2009 DePaul University Outstanding Entrepreneur of the Year Award, and his work has appeared on Forbes, USA Today, Ad Age, Tech Crunch, The Next Web, and Crainís Chicago Business.

Mr. Campbell is also a Global Facilitator for Startup Weekend, having organized and participated in over 30 events in cities around the world, with a finger always on the pulse of the global entrepreneurial community.

Mr. Campbell can be contacted at 866-854-7670 or info@reviewtrackers.com

Coming Up In The April Online Hotel Business Review




Feature Focus
Guest Service: The Personalized Experience
In the not-too-distant future, when guests arrive at a hotel, they will check themselves in using a kiosk in the lobby, by- passing a stop at the front desk. When they call room service to order food, it will be from a hotel mobile tablet, practically eliminating any contact with friendly service people. Though these inevitable developments will likely result in delivered to their door by a robot. When they visit a restaurant, their orders will be placed and the bill will be paid some staff reduction, there is a silver lining Ė all the remaining hotel staff can be laser-focused on providing guests with the best possible service available. And for most guests, that means being the beneficiary of a personalized experience from the hotel. According to a recent Yahoo survey, 78 percent of hotel guests expressed a desire for some kind of personalization. They are seeking services that not only make them feel welcomed, but valued, and cause them to feel good about themselves. Hotels must strive to establish an emotional bond with their guests, the kind of bond that creates guest loyalty and brings them back time and again. But providing personalized service is more than knowing your guests by name. Itís leaving a bottle of wine in the room of a couple celebrating their anniversary, or knowing which guest enjoys having a fresh cup of coffee brought to their room as part of a wake-up call. Itís the small, thoughtful, personal gestures that matter most and produce the greatest effect. The April issue of the Hotel Business Review will document what some leading hotels are doing to cultivate and manage guest satisfaction in their operations.