Dr. Higbie

Jon Higbie

Chief Science Officer

Revenue Analytics, Inc.

As the Chief Science Officer at Revenue Analytics, Jon Higbie, PhD oversees the company’s science and innovation efforts, including solution design and technological innovation capabilities. In addition, Jon is responsible for delivering excellence in science and analytics as it relates to creating Revenue Analytics’ intellectual property, which includes toolkits, best practices and pioneering products/service offerings. He is an instrumental force in helping Fortune 1000 companies drive organic revenue and profit by leveraging Big Data with advanced analytics to implement sophisticated pricing, forecasting and Revenue Management techniques.

Dr. Higbie is particularly known for his groundbreaking work in the hospitality and advertising industries. He has been recognized for his contributions to the science of group Revenue Management, real-time price management, and large-scale network management for companies such as the ABC Television Network, Ford Motor Company, The Coca-Cola Company, InterContinental Hotels Group, Marriott International and Delta Air Lines.

Prior to joining Revenue Analytics, Dr. Higbie served as Chief Scientist for JDA Software, Inc. He is dedicated to giving back to the analytics community and is active on the MIS Advisory Board of the Terry College of Business. In addition, Jon has served as a faculty member at the College of Management at Georgia Tech.

Dr. Higbie is an accomplished author and speaker on the topic of pricing and Revenue Management. His concepts and thought leadership have been featured in industry publications such as The Journal of Revenue and Pricing Management, Cornell Hospitality Quarterly and Hotel Business Review, and he has spoken numerous times at the INFORMs Annual Meeting. Finally, Jon was co-recipient of the 2011 Franz Edelman Laurate for the paper, “Retail Price Optimization at InterContinental Hotels Group.”

Dr. Higbie can be contacted at 770-661-1444 or jhigbie@revenueanalytics.com

Coming Up In The November Online Hotel Business Review




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Feature Focus
Architecture & Design: Authentic, Interactive and Immersive
If there is one dominant trend in the field of hotel architecture and design, it’s that travelers are demanding authentic, immersive and interactive experiences. This is especially true for Millennials but Baby Boomers are seeking out meaningful experiences as well. As a result, the development of immersive travel experiences - winery resorts, culinary resorts, resorts geared toward specific sports enthusiasts - will continue to expand. Another kind of immersive experience is an urban resort – one that provides all the elements you'd expect in a luxury resort, but urbanized. The urban resort hotel is designed as a staging area where the city itself provides all the amenities, and the hotel functions as a kind of sophisticated concierge service. Another trend is a re-thinking of the hotel lobby, which has evolved into an active social hub with flexible spaces for work and play, featuring cafe?s, bars, libraries, computer stations, game rooms, and more. The goal is to make this area as interactive as possible and to bring people together, making the space less of a traditional hotel lobby and more of a contemporary gathering place. This emphasis on the lobby has also had an associated effect on the size of hotel rooms – they are getting smaller. Since most activities are designed to take place in the lobby, there is less time spent in rooms which justifies their smaller design. Finally, the wellness and ecology movements are also having a major impact on design. The industry is actively adopting standards so that new structures are not only environmentally sustainable, but also promote optimum health and well- being for the travelers who will inhabit them. These are a few of the current trends in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.