Ms. Woodley

Michelle Woodley

Senior Vice President of Distribution & Revenue Management

Preferred Hotel Group

Michelle Woodley holds dual positions as Senior Vice President of Distribution & Revenue Management and Senior Vice President of Public Relations for Preferred Hotel Group. She oversees the strategy and management of distribution and reservation systems and provides functional oversight of Revenue Account Management, in addition to directing the company’s brand websites and e-commerce strategies. Her Public Relations responsibilities include guiding the company’s media strategy to greater awareness of the Preferred Hotel Group family of brands in major global markets.

Prior to her current roles, Michelle served as Senior Vice President of Global Marketing Strategy, with responsibility for the execution of branding, global marketing programs, and online distribution for the group and its brands.

Before joining Preferred Hotel Group, Ms. Woodley was Vice President of Distribution for Swissôtel and Raffles Hotels & Resorts from 1997 to 2002, where she oversaw the strategic direction and operations of the company’s electronic distribution and database solutions. She held various senior positions in operations, marketing, and distribution with Swissôtel from 1990 to 1997.

Ms. Woodley has been an active board member in industry organizations. She served two terms as president and two terms as vice president of the Hotel Electronic Distribution Network Association (HEDNA), and she was a founding member of the Open Travel Alliance (OTA) and served two terms on OTA’s board of directors as treasurer.

Ms. Woodley is a graduate of the Cornell University School of Hotel Administration.

Ms. Woodley can be contacted at 312-238-9880 or mwoodley@preferredhotelgroup.com

Coming Up In The December Online Hotel Business Review




{300x250.media}
Feature Focus
Hotel Law: Issues & Events
There is not a single area of a hotel’s operation that isn’t touched by some aspect of the law. Hotels and management companies employ an army of lawyers to advise and, if necessary, litigate issues which arise in the course of conducting their business. These lawyers typically specialize in specific areas of the law – real estate, construction, development, leasing, liability, franchising, food & beverage, human resources, environmental, insurance, taxes and more. In addition, issues and events can occur within the industry that have a major impact on the whole, and can spur further legal activity. One event which is certain to cause repercussions is Marriott International’s acquisition of Starwood Hotels and Resorts Worldwide. This newly combined company is now the largest hotel company in the world, encompassing 30 hotel brands, 5,500 hotels under management, and 1.1 million hotel rooms worldwide. In the hospitality industry, scale is particularly important – the most profitable companies are those with the most rooms in the most locations. As a result, this mega- transaction is likely to provoke an increase in Mergers & Acquisitions industry-wide. Many experts believe other larger hotel companies will now join forces with smaller operators to avoid being outpaced in the market. Companies that had not previously considered consolidation are now more likely to do so. Another legal issue facing the industry is the regulation of alternative lodging companies such as Airbnb and other firms that offer private, short-term rentals. Cities like San Francisco, Los Angeles and Santa Monica are at the forefront of efforts to legalize and control short-term rentals. However, those cities are finding it’s much easier to adopt regulations on short-term rentals than it is to actually enforce them. The December issue of Hotel Business Review will examine these and other critical issues pertaining to hotel law and how some companies are adapting to them.