Ms. Woodley

Michelle Woodley

Senior Vice President of Distribution & Revenue Management

Preferred Hotel Group

Michelle Woodley holds dual positions as Senior Vice President of Distribution & Revenue Management and Senior Vice President of Public Relations for Preferred Hotel Group. She oversees the strategy and management of distribution and reservation systems and provides functional oversight of Revenue Account Management, in addition to directing the company’s brand websites and e-commerce strategies. Her Public Relations responsibilities include guiding the company’s media strategy to greater awareness of the Preferred Hotel Group family of brands in major global markets.

Prior to her current roles, Michelle served as Senior Vice President of Global Marketing Strategy, with responsibility for the execution of branding, global marketing programs, and online distribution for the group and its brands.

Before joining Preferred Hotel Group, Ms. Woodley was Vice President of Distribution for Swissôtel and Raffles Hotels & Resorts from 1997 to 2002, where she oversaw the strategic direction and operations of the company’s electronic distribution and database solutions. She held various senior positions in operations, marketing, and distribution with Swissôtel from 1990 to 1997.

Ms. Woodley has been an active board member in industry organizations. She served two terms as president and two terms as vice president of the Hotel Electronic Distribution Network Association (HEDNA), and she was a founding member of the Open Travel Alliance (OTA) and served two terms on OTA’s board of directors as treasurer.

Ms. Woodley is a graduate of the Cornell University School of Hotel Administration.

Ms. Woodley can be contacted at 312-238-9880 or mwoodley@preferredhotelgroup.com

Coming Up In The May Online Hotel Business Review




Feature Focus
Eco-Friendly Practices: The Value of Sustainability
The hotel industry continues to make remarkable progress in implementing sustainability policies and procedures in their properties throughout the world. As a result, they continue to reap the benefits of increased profitability, enhanced guest experiences, and improved community relations. In addition, as industry standards are codified and adopted worldwide, hotels can now compare how their operations measure up against their competitors in terms of sustainable practices and accomplishments. This capacity to publicly compare and contrast is spurring competition and driving innovation as hotels do not wish to be left behind in this area. Water management and conservation is still a primary issue as population growth, urbanization, pollution and wasteful consumption patterns place increasing demands on freshwater supply. Water recycling; installing low-flow fixtures; using digital sensors to control water usage; and even harvesting rainwater are just a few things that some hotels are doing to preserve this precious resource. Waste management is another major concern. Through policies of reduce, reuse and recycle, some hotels are implementing “zero-waste” programs with the goal of substantially reducing their landfill waste which produces carbon dioxide and methane gases. Other hotels have established comprehensive training programs that reinforce the value of sustainability. There is employee engagement through posters and quizzes, and even contests are held to increase innovation, sensitivity and environmental awareness. Some hotels are also monitoring a guest’s energy usage and rewarding those who consumed less energy with gifts and incentives. The May issue of the Hotel Business Review will document how some hotels are integrating eco-friendly practices into their operations and how they and the environment are benefiting from them.