Senior Vice President of Distribution & Revenue Management
Preferred Hotel Group
Michelle Woodley holds dual positions as Senior Vice President of Distribution & Revenue Management and Senior Vice President of Public Relations for Preferred Hotel Group. She oversees the strategy and management of distribution and reservation systems and provides functional oversight of Revenue Account Management, in addition to directing the company’s brand websites and e-commerce strategies. Her Public Relations responsibilities include guiding the company’s media strategy to greater awareness of the Preferred Hotel Group family of brands in major global markets.
Prior to her current roles, Michelle served as Senior Vice President of Global Marketing Strategy, with responsibility for the execution of branding, global marketing programs, and online distribution for the group and its brands.
Before joining Preferred Hotel Group, Ms. Woodley was Vice President of Distribution for Swissôtel and Raffles Hotels & Resorts from 1997 to 2002, where she oversaw the strategic direction and operations of the company’s electronic distribution and database solutions. She held various senior positions in operations, marketing, and distribution with Swissôtel from 1990 to 1997.
Ms. Woodley has been an active board member in industry organizations. She served two terms as president and two terms as vice president of the Hotel Electronic Distribution Network Association (HEDNA), and she was a founding member of the Open Travel Alliance (OTA) and served two terms on OTA’s board of directors as treasurer.
Ms. Woodley is a graduate of the Cornell University School of Hotel Administration.
Ms. Woodley can be contacted at 312-238-9880 or email@example.com