Mr. Bottois

Olivier Bottois

Managing Director & COO

The Whiteface Lodge Resort & Spa

Olivier Bottois is managing director and chief operating officer of the 94-suite luxury resort The Whiteface Lodge Resort & Spa in Lake Placid, New York. A seasoned veteran of the hospitality industry with extensive management experience at luxury properties around the world, including 10 years with Four Seasons Hotels and Resorts, Bottois oversees all resort operations and plays a key role in real estate sales and marketing for the private residence club.

Under the stewardship of Bottois, The Whiteface Lodge, the Adirondack region's only luxury resort with a private residence club, has within its first two years of operation been lauded as a Robb Report "Best of the Best" for 2006, has appeared on Conde Nast Traveler's 2006 "Hot List," and has been awarded the AAA Four-Diamond Award in the first year of operation, among other accolades. In addition, the resort has been branded one of The Leading Hotels of the World and was invited to join Virtuoso and The Kiwi Collection.

A native of Normandy, France, Bottois brings a lifetime of luxury hospitality experience to his position: he grew up at the legendary Hotel George V in Paris, where his father was hotel manager. He moved to the United States in the late 1980s and has focused his career in the Lake Placid region since 2002.

Prior to joining The Whiteface Lodge in 2005, Bottois served as chief executive officer and managing director of the JPO Group, where he oversaw the repositioning of Long Island"i? 1/2 s Oheka Castle Hotel as a Small Luxury Hotel of the World. He also served as general manager of the exclusive Lake Placid Lodge, a Relaise and Ch'teaux property that was named one of the top 10 resorts in the world by Departures under Bottois' leadership. During his tenure at Four Seasons, he worked at the Four Seasons Hotel Atlanta from 1997-2000 and at the Four Seasons Hotel Chicago. Bottois also held posts at The Ritz Carlton Hotel Chicago, The Ritz Hotel and the Presidential Palace in Paris, The Connaught in London, The Vier Jahreszeiten in Hamburg and the Peninsula in New York.

Bottios is a graduate of the Ecole de Chambre de Commerce et 'Industrie in Paris and has completed management courses at Cornell University. He served as vice chancellor culinaire of the Atlanta chapter of Chaine des Rotisseurs.

Mr. Bottois can be contacted at 518-523-0520 or o.bottois@thewhitefacelodge.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.