Ms. Davidson

Lara Davidson

Director

The Spa at Pebble Beach

Lara Davidson, Spa Director, The Spa at Pebble Beach is a 20-year veteran of the spa industry. Ms. Davidson has implemented a myriad of spa programs and initiatives to enhance the guest’s spa experience. Under her direction, The Spa at Pebble Beach has become one of California’s premiere spas, most recently ranking in Condé Nast Traveler’s Top 100 Resort Spas. Ms. Davidson joined The Spa at Pebble Beach in February 2001, and oversees spa operations for the 28-room facility, including managing more than 115 staff professionals.

Previously, Ms. Davidson was the opening Spa Director for the Golden Door Spa at Las Casitas in Puerto Rico, as well as Operations Manager at the Spa at The Peaks in Telluride, Colo. Ms. Davidson is also co-chair for the Pebble Beach Resorts Green Team and a member on the Board of Directors for the Green Spa Network, a non-profit dedicated to greening and sustainability in the spa industry.

Ms. Davidson holds a B.A. from Columbia University.

Ms. Davidson can be contacted at 831-649-7615 or davidsol@pebblebeach.com

Coming Up In The October Online Hotel Business Review




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Feature Focus
Revenue Management: Technology and Big Data
Like most businesses, hotels are relying on technology and data to drive almost every area of their operations, but perhaps this is especially true for hotel Revenue Managers. There has been an explosion of technology tools which generate a mountain of data – all in an effort to generate profitable pricing strategies. It falls to Revenue Managers to determine which tools best support their operations and then to integrate them efficiently into their existing systems. Customer Relationship Management, Enterprise Resource Planning, and Online Reputation Management software are basic tools; others include channel managers, benchmark reports, rate shopping tools and review systems, to name a few. The benefits of technology tools which automate large segments of a Revenue Manager’s business are enormous. Freed from the time-consuming process of manual data entry, and having more accurate data available, allows Revenue Managers to focus on analysis, strategies and longer-term decision-making. Still, for most hotels, the amount of data that these tools generate can be overwhelming and so another challenge is to figure out how to effectively utilize it. Not surprisingly, there are some new tech tools that can help to do exactly that. There are cloud-based analytics tools that provide a comprehensive overview of hotel data on powerful, intuitive dashboards. The goal is to generate a clear picture, at any moment in time, of where your hotel is at in terms of the essentials – from benchmarking to pricing to performance – bringing all the disparate streams of data into one collated dashboard. Another goal is to eliminate any data discrepancies between finance systems, PMS, CRM and forecasting systems. The October issue of the Hotel Business Review will address all these important developments and document how some leading hotels are executing their revenue management strategies.