Mr. Lowe

Scott Lowe

Managing Partner & Co-Founder

5G Studio Collaborative

Scott Lowe drives 5G's vision as an innovative, client-centered group of architects, project managers, designers and planners. He launched the firm in 2005 with partners Hoang Dang and Yen Ong, later joined by Jacob Tindall, Mike Voegtle and Rick Walker.

Today, 5G has offices in Atlanta, Miami and international teams in Asia and beyond - with prestigious clients worldwide. The firm's Entertainment Division specializes in design and programming for cinema, gaming and sports, creating destinations for leading brands. The award-winning Interiors at 5G is designing space across multiple business sectors.

Mr. Lowe has extensive experience designing and managing large projects for major firms. Before founding 5G, he worked for The Beck Group (formerly Urban Architecture), designing in a wide range of categories, including religious, civic, office, residential and retail. Mr. Lowe is responsible for 5G Studio Collaborative's overall business vision and development, including growth tactics and financial success. He brings an innovative approach to the design and management of key projects.

His leadership skills inspire exceptional and extraordinary performance among the talented professionals who have joined the leading design and architecture practice that continues to receive iconic assignments that generate vibrant energy, economic progress and substantially important design and aesthetic contributions to communities in the US and internationally.

Among the roster of assignments for the firm are the multiple-award-winning 1,000- room Dallas Convention Center Hotel; the AIA award-winning Legacy ER Urgent Care facilities in Frisco and Allen, Texas; the iconic Parkland Hospital in Dallas; Solana in Southlake, Texas; five critically acclaimed dining destinations for DRG Concepts on Main Street in Downtown Dallas, helping revitalize the urban center of this top 10 US city; the renovation of Adolphus Tower in Downtown Dallas; the AIA Atlanta and Georgia headquarter offices in Downtown Atlanta; the new Convention Center in Allen, Texas in the burgeoning business center of Collin County; and the Novotel in Phu Quoc, a 200- room resort on an island south of Vietnam; a cinema in Metro Plaza in Shanghai, China; and many residential and hospitality destinations in Jakarta and Bali, Indonesia.

Mr. Lowe can be contacted at 214-670-0050 or scott@5gstudio.com

Coming Up In The February Online Hotel Business Review




Feature Focus
Social Media: Interacting with the Hotel Customer
Consider these astonishing numbers: 1.49 billion active monthly Facebook users. 1.1 billion active monthly YouTube users. 320 million active monthly Twitter users and nearly 400 million registered users on LinkedIn. 400 million active monthly Instagram users and 200 million active Google+ users. The power and reach of social media is an awesome force and it has transformed how hotels interact with their customers. In the past year, social media advertising spending increased 33.5% to nearly $24 billion dollars. Social networks are being utilized by hotels to reach more visitors, expand brand awareness, enhance brand reputation and to establish more direct and personal communication with their customers. Savvy hotel operators are adopting a comprehensive social media strategy, and there are several emerging trends to note. Video continues to be a powerful and influential element in social media marketing, with 70% of companies saying that it is their most effective marketing tool. Video generates a 62% higher engagement rate than photographs alone, and with new social sites like Meerkat and Periscope which offer live video streaming, those numbers will only increase. Sponsored content is another growing trend. Though advertorials have been around for decades, hotels are finding new ways to maximize the visibility of their content. Some are placing sponsored content on Facebook, or on influencer blogs. Another trend is the integration of a “Buy Now” button into social media websites. Customers will be able to make purchases without ever having to leave their favorite social sites. This development is a major convenience for customers and should also be an additional revenue source for hotels. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.