Mr. Lowe

Scott Lowe

Managing Partner & Co-Founder

5G Studio Collaborative

Scott Lowe drives 5G's vision as an innovative, client-centered group of architects, project managers, designers and planners. He launched the firm in 2005 with partners Hoang Dang and Yen Ong, later joined by Jacob Tindall, Mike Voegtle and Rick Walker.

Today, 5G has offices in Atlanta, Miami and international teams in Asia and beyond - with prestigious clients worldwide. The firm's Entertainment Division specializes in design and programming for cinema, gaming and sports, creating destinations for leading brands. The award-winning Interiors at 5G is designing space across multiple business sectors.

Mr. Lowe has extensive experience designing and managing large projects for major firms. Before founding 5G, he worked for The Beck Group (formerly Urban Architecture), designing in a wide range of categories, including religious, civic, office, residential and retail. Mr. Lowe is responsible for 5G Studio Collaborative's overall business vision and development, including growth tactics and financial success. He brings an innovative approach to the design and management of key projects.

His leadership skills inspire exceptional and extraordinary performance among the talented professionals who have joined the leading design and architecture practice that continues to receive iconic assignments that generate vibrant energy, economic progress and substantially important design and aesthetic contributions to communities in the US and internationally.

Among the roster of assignments for the firm are the multiple-award-winning 1,000- room Dallas Convention Center Hotel; the AIA award-winning Legacy ER Urgent Care facilities in Frisco and Allen, Texas; the iconic Parkland Hospital in Dallas; Solana in Southlake, Texas; five critically acclaimed dining destinations for DRG Concepts on Main Street in Downtown Dallas, helping revitalize the urban center of this top 10 US city; the renovation of Adolphus Tower in Downtown Dallas; the AIA Atlanta and Georgia headquarter offices in Downtown Atlanta; the new Convention Center in Allen, Texas in the burgeoning business center of Collin County; and the Novotel in Phu Quoc, a 200- room resort on an island south of Vietnam; a cinema in Metro Plaza in Shanghai, China; and many residential and hospitality destinations in Jakarta and Bali, Indonesia.

Mr. Lowe can be contacted at 214-670-0050 or scott@5gstudio.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.