Mr. Paneri

Michael R. Paneri

Senior Vice President, Hotel Development

Viceroy Hotel Group

With 30 years of experience in premier resort, hotel, hospitality and leisure project design and development worldwide, Michael Paneri brings an invaluable skill set to the Viceroy Hotel Group team. A licensed architect and seasoned corporate executive, Paneri has been overseeing the development, design and construction of various Viceroy Hotel Group projects including initial property assessment, feasibility, business development and operational luxury hotel management since he joined in 2005. His leadership and design influence has been critical in the successful expansion of the brand with key Viceroy projects including Viceroy Maldives; Viceroy Anguilla; Viceroy Snowmass, CO; Viceroy Miami; Viceroy Riviera Maya, Mexico; Viceroy New York; Viceroy Istanbul and Bodrum in Turkey; and Sugar Beach, St. Lucia.

Prior to his tenure with Viceroy he headed his own firm, MP Consulting, providing design & construction consulting services on projects including the Elysian in Chicago and renovation of New York's Plaza Hotel.

Mr. Paneri was also Vice President, Design & Construction for Rosewood Hotels & Resorts. During his seven-year tenure, he was a key member of the company's corporate leadership through a period of significant worldwide growth, and developed and administered Rosewood's luxury quality standards. Paneri saw the development and refurbishment of important Rosewood properties such as The Carlyle, NY; Little Dix Bay, BVI; Corniche, Jedda and Al Faisaliah, Riyadh in Saudi Arabia; Mayakoba, Mexico; and Sand Hill, Menlo Park.

Prior to Rosewood Mr. Paneri was Director of the Board, Vice President and Senior Principal at Wimberly, Allison, Tong & Goo. During 14 years there, he managed some of WATG's largest resort, hotel, casino, retail and entertainment projects including The Venetian and Caesar’s Palace in Las Vegas; Ritz-Carlton Huntington Pasadena and Rancho Mirage.

Mr. Paneri holds a BS in Architecture from California Polytechnic State University, San Luis Obispo and studied Land Development & Management at University of California, Irvine. He is a licensed architect in California and is NCARB certified.

Mr. Paneri can be contacted at 323-930-3898 or mike.paneri@viceroyhotelgroup.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.