Mr. Paneri

Michael R. Paneri

Senior Vice President, Hotel Development

Viceroy Hotel Group

With 30 years of experience in premier resort, hotel, hospitality and leisure project design and development worldwide, Michael Paneri brings an invaluable skill set to the Viceroy Hotel Group team. A licensed architect and seasoned corporate executive, Paneri has been overseeing the development, design and construction of various Viceroy Hotel Group projects including initial property assessment, feasibility, business development and operational luxury hotel management since he joined in 2005. His leadership and design influence has been critical in the successful expansion of the brand with key Viceroy projects including Viceroy Maldives; Viceroy Anguilla; Viceroy Snowmass, CO; Viceroy Miami; Viceroy Riviera Maya, Mexico; Viceroy New York; Viceroy Istanbul and Bodrum in Turkey; and Sugar Beach, St. Lucia.

Prior to his tenure with Viceroy he headed his own firm, MP Consulting, providing design & construction consulting services on projects including the Elysian in Chicago and renovation of New York's Plaza Hotel.

Mr. Paneri was also Vice President, Design & Construction for Rosewood Hotels & Resorts. During his seven-year tenure, he was a key member of the company's corporate leadership through a period of significant worldwide growth, and developed and administered Rosewood's luxury quality standards. Paneri saw the development and refurbishment of important Rosewood properties such as The Carlyle, NY; Little Dix Bay, BVI; Corniche, Jedda and Al Faisaliah, Riyadh in Saudi Arabia; Mayakoba, Mexico; and Sand Hill, Menlo Park.

Prior to Rosewood Mr. Paneri was Director of the Board, Vice President and Senior Principal at Wimberly, Allison, Tong & Goo. During 14 years there, he managed some of WATG's largest resort, hotel, casino, retail and entertainment projects including The Venetian and Caesar’s Palace in Las Vegas; Ritz-Carlton Huntington Pasadena and Rancho Mirage.

Mr. Paneri holds a BS in Architecture from California Polytechnic State University, San Luis Obispo and studied Land Development & Management at University of California, Irvine. He is a licensed architect in California and is NCARB certified.

Mr. Paneri can be contacted at 323-930-3898 or mike.paneri@viceroyhotelgroup.com

Coming Up In The February Online Hotel Business Review




Feature Focus
Social Media: Interacting with the Hotel Customer
Consider these astonishing numbers: 1.49 billion active monthly Facebook users. 1.1 billion active monthly YouTube users. 320 million active monthly Twitter users and nearly 400 million registered users on LinkedIn. 400 million active monthly Instagram users and 200 million active Google+ users. The power and reach of social media is an awesome force and it has transformed how hotels interact with their customers. In the past year, social media advertising spending increased 33.5% to nearly $24 billion dollars. Social networks are being utilized by hotels to reach more visitors, expand brand awareness, enhance brand reputation and to establish more direct and personal communication with their customers. Savvy hotel operators are adopting a comprehensive social media strategy, and there are several emerging trends to note. Video continues to be a powerful and influential element in social media marketing, with 70% of companies saying that it is their most effective marketing tool. Video generates a 62% higher engagement rate than photographs alone, and with new social sites like Meerkat and Periscope which offer live video streaming, those numbers will only increase. Sponsored content is another growing trend. Though advertorials have been around for decades, hotels are finding new ways to maximize the visibility of their content. Some are placing sponsored content on Facebook, or on influencer blogs. Another trend is the integration of a “Buy Now” button into social media websites. Customers will be able to make purchases without ever having to leave their favorite social sites. This development is a major convenience for customers and should also be an additional revenue source for hotels. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.