Mr. Moore

Tom Moore

Retail and Hospitality Industry Lead

Zebra Technologies

Tom Moore is responsible for positioning solutions to address key business problems for customers in the retail & hospitality industries. This includes keeping a pulse on trends, voice of the customer, partner strategies, driving revenue-based programs to support marketing, sales, and product management initiatives. In this role, he works in identifying go-to-market solutions, working collaboratively with sales, channels, and product groups to deliver solutions to customers. Mr. Moore is on the vendor advisory council for HTNG and a board member of the International Retail User Group.

Mr. Moore brings 30+ years experience in the retail and hospitality industries and held management positions in sales, alliances, channel programs and product marketing. He has traveled extensively in North America, Latin America, Europe and Asia. Mr. Moore has worked closely with numerous customers on the value of store automation, operational efficiencies and mobility solutions.

Prior to joining Zebra Technologies, Mr. Moore has held positions at Symbol Technologies, Motorola Solutions and NCR Corporation focused on solving business problems with solutions.

Mr. Moore holds a Bachelor of Science from Kent State University, lives in Atlanta, GA, has 4 children (all girls), and enjoys playing golf and boating in his free time.

Mr. Moore can be contacted at 770-633-0055 or thomas.moore@zebra.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.