Ms. Evans Parker

Deborah Evans Parker

Principal

Deborah Evans & Associates, LLC

Deborah Evans Parker is the founder and principal of Deborah Evans & Associates and has created and designed, developed, consulted, marketed and managed select destination, resort and day spas and salons throughout her career. With over twenty - five years of hands on spa experience and a proven track record. Ms. Evans is a dynamic visionary and recognized industry leader in planning, programming, marketing and public relations and successful management of hotel and spa operations.

As a perpetual student, spa chef, licensed massage and spa therapist, author, educator and spa aficionado, Ms. Evans has developed a unique background and expertise in spa cuisine, massage and spa therapies, fitness and outdoor recreational programs and holistic health. Combined with expertise in strategic business development, branding and imaging, retail development and management, staff development and team dynamics and sales and service training.

Ms. Evans is a highly sought after spa and salon consultant, providing expert advice to both new and existing spas. Seeing both a need and an opportunity, Deborah launched her new spa and salon distribution company in 2010 and now represents ten quality spa and salon brands in the national US market.

Ms. Evans oversaw the development and repositioning of two leading destination spas, Lake Austin Spa Resort in Austin, Texas and Red Mountain Spa in St. George, Utah. Serving as General Manager of both of these "top ten" spas, Evans oversaw the re-tooling of "Bermuda Inn" to "Lake Austin" and "National Institute of Fitness" to "Red Mountain Spa".

Sensing a need and an opportunity in the industry, Evans developed and conducted a spa management training program and founded her spa consulting business in 1995 and was selected to develop The Grand Floridian Spa at Disney World in Orlando, Florida as her initial project.

As a spa industry expert, Ms. Evans has been interviewed and quoted in hundreds of publications and by most leading spa, health, and beauty and travel publications.

Ms. Evans has served on The International Spa Association Board of Directors and Foundation Board. She currently serves as President of the Spa Consulting Chapter of the Institute of Management Consultants and is dedicated to setting ethical standards and certification for spa consultants. She is a member of the International Spa Association, The Institute of Management Consultants and The Manufacturer Agents National Association.

Ms. Evans Parker can be contacted at 901-221-8283 or deborah@devansassociates.com

Coming Up In The September Online Hotel Business Review




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Feature Focus
Hotel Group Meetings: Blue Skies Ahead
After a decade of sacrifice and struggle, it seems that hotels and meeting planners have every reason to be optimistic about the group meeting business going forward. By every industry benchmark and measure, 2017 is shaping up to be a record year, which means more meetings in more locations for more attendees. And though no one in the industry is complaining about this rosy outlook, the strong demand is increasing competition among meeting planners across the board – for the most desirable locations, for the best hotels, for the most creative experiences, for the most talented chefs, and for the best technology available. Because of this robust demand, hotels are in the driver’s seat and they are flexing their collective muscles. Even though over 100,000 new rooms were added last year, hotel rates are expected to rise by a minimum of 4.0%, and they are also charging fees on amenities that were often gratis in the past. In addition, hotels are offering shorter lead times on booking commitments, forcing planners to sign contracts earlier than in past years. Planners are having to work more quickly and to commit farther in advance to secure key properties. Planners are also having to meet increased attendee expectations. They no longer are content with a trade show and a few dinners; they want an experience. Planners need to find ways to create a meaningful experience to ensure that attendees walk away with an impactful memory. This kind of experiential learning can generate a deeper emotional connection, which can ultimately result in increased brand recognition, client retention, and incremental sales. The September Hotel Business Review will examine issues relevant to group business and will report on what some hotels are doing to promote this sector of their operations.