Ms. Skaife

Jennifer Skaife

Design Director

DiLeonardo

As Design Director at DiLeonardo, Jennifer Skaife believes the process of reaching successful design solutions will be enriched by the participation of all DiLeonardo team members and encourages young talented designers to offer up ideas and concepts from the get go.

Ms. Skaife studied Fine Art & Sculpture at Banbury School of Art, Oxfordshire, England and received a Bachelor of Arts (Honours) Degree in Three Dimensional Design/Interior Design from The City of Birmingham Polytechnic (now Birmingham Institute of Art & Design) in England. Ms. Skaife has also served as a guest critic at California State University Long Beach.

One of the legacies of Ms. Skaife’s childhood in the Scottish Highlands is a deep love of wilderness and open spaces. She holds a Wilderness Advanced First Aid certification and when not working she likes to be outdoors with her dogs. She enjoys camping, backpacking, and ocean kayaking. Ms. Skaife also tries to spend at least one week a year on a silent meditation retreat.

Ms. Skaife believes that the early involvement of all project design disciplines – in other words get as much information about the project up front from as many sources as possible - leads to greater innovation which ultimately leads to reaching exceptional design solutions. A strong design and aesthetic sensibility, supported by ‘off the cuff’ sketching skills, has enriched her process in successfully leading her design teams through challenging project demands from Concept through to Construction. There is rarely a day that valuable words and examples set by past mentors do not come to mind.

Ms. Skaife can be contacted at 401-732-2900 or jskaife@dileonardo.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.