Ms. Skaife

Jennifer Skaife

Design Director

DiLeonardo

As Design Director at DiLeonardo, Jennifer Skaife believes the process of reaching successful design solutions will be enriched by the participation of all DiLeonardo team members and encourages young talented designers to offer up ideas and concepts from the get go.

Ms. Skaife studied Fine Art & Sculpture at Banbury School of Art, Oxfordshire, England and received a Bachelor of Arts (Honours) Degree in Three Dimensional Design/Interior Design from The City of Birmingham Polytechnic (now Birmingham Institute of Art & Design) in England. Ms. Skaife has also served as a guest critic at California State University Long Beach.

One of the legacies of Ms. Skaife’s childhood in the Scottish Highlands is a deep love of wilderness and open spaces. She holds a Wilderness Advanced First Aid certification and when not working she likes to be outdoors with her dogs. She enjoys camping, backpacking, and ocean kayaking. Ms. Skaife also tries to spend at least one week a year on a silent meditation retreat.

Ms. Skaife believes that the early involvement of all project design disciplines – in other words get as much information about the project up front from as many sources as possible - leads to greater innovation which ultimately leads to reaching exceptional design solutions. A strong design and aesthetic sensibility, supported by ‘off the cuff’ sketching skills, has enriched her process in successfully leading her design teams through challenging project demands from Concept through to Construction. There is rarely a day that valuable words and examples set by past mentors do not come to mind.

Ms. Skaife can be contacted at 401-732-2900 or jskaife@dileonardo.com

Coming Up In The February Online Hotel Business Review




Feature Focus
Social Media: Interacting with the Hotel Customer
Consider these astonishing numbers: 1.49 billion active monthly Facebook users. 1.1 billion active monthly YouTube users. 320 million active monthly Twitter users and nearly 400 million registered users on LinkedIn. 400 million active monthly Instagram users and 200 million active Google+ users. The power and reach of social media is an awesome force and it has transformed how hotels interact with their customers. In the past year, social media advertising spending increased 33.5% to nearly $24 billion dollars. Social networks are being utilized by hotels to reach more visitors, expand brand awareness, enhance brand reputation and to establish more direct and personal communication with their customers. Savvy hotel operators are adopting a comprehensive social media strategy, and there are several emerging trends to note. Video continues to be a powerful and influential element in social media marketing, with 70% of companies saying that it is their most effective marketing tool. Video generates a 62% higher engagement rate than photographs alone, and with new social sites like Meerkat and Periscope which offer live video streaming, those numbers will only increase. Sponsored content is another growing trend. Though advertorials have been around for decades, hotels are finding new ways to maximize the visibility of their content. Some are placing sponsored content on Facebook, or on influencer blogs. Another trend is the integration of a “Buy Now” button into social media websites. Customers will be able to make purchases without ever having to leave their favorite social sites. This development is a major convenience for customers and should also be an additional revenue source for hotels. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.