Mr. Lustig

Ronald M. Lustig

Design Architect/Principal

Earl Swensson Associates, Inc. (ESa)

Ronald M. Lustig, AIA, ISHC, EDAC, LEED Green Associate is Design Architect/Principal of Earl Swensson Associates, Inc. (ESa), an architectural firm of which he has been a member for 37 years. He has extensive experience in the design of hospitality venues, convention centers, resorts, spas and entertainment venues across the country and abroad. A few of the notable lodging property projects in which he has been involved include The Hotel Hershey, Hershey, PA; Malliouhana Hotel Spa, Meads Bay, Anguilla, British West Indies; The Broadmoor Hotel renovation and Spa, Colorado Springs, CO; the Jumeirah Talise Wellness Resort, Dubai, UAE; the Gaylord Opryland Hotel and Convention Center, Nashville, TN as well as Hyatt, Hilton, Marriott and Westin hotels. He has also worked on several freestanding conference centers.

His diverse portfolio also includes experience in the design and master planning of healthcare facilities, corporate office buildings and retail.

He served as 2000-20001 chairman of the International Society of Hospitality Consultants and is past president, treasurer and member of the Board of Directors. He serves on the Design Committee of the Global Hotel Network.

Mr. Lustig often serves as a speaker at hospitality related conferences and events across the country. He served as featured speaker of the Central America Tourism & Hotel Investment Exchange Conference (CATHIE) in Managua, Nicaragua in 2009.

Mr. Lustig can be contacted at 615.-329-9445 or ronl@esarch.com

Coming Up In The February Online Hotel Business Review




Feature Focus
Social Media: Interacting with the Hotel Customer
Consider these astonishing numbers: 1.49 billion active monthly Facebook users. 1.1 billion active monthly YouTube users. 320 million active monthly Twitter users and nearly 400 million registered users on LinkedIn. 400 million active monthly Instagram users and 200 million active Google+ users. The power and reach of social media is an awesome force and it has transformed how hotels interact with their customers. In the past year, social media advertising spending increased 33.5% to nearly $24 billion dollars. Social networks are being utilized by hotels to reach more visitors, expand brand awareness, enhance brand reputation and to establish more direct and personal communication with their customers. Savvy hotel operators are adopting a comprehensive social media strategy, and there are several emerging trends to note. Video continues to be a powerful and influential element in social media marketing, with 70% of companies saying that it is their most effective marketing tool. Video generates a 62% higher engagement rate than photographs alone, and with new social sites like Meerkat and Periscope which offer live video streaming, those numbers will only increase. Sponsored content is another growing trend. Though advertorials have been around for decades, hotels are finding new ways to maximize the visibility of their content. Some are placing sponsored content on Facebook, or on influencer blogs. Another trend is the integration of a “Buy Now” button into social media websites. Customers will be able to make purchases without ever having to leave their favorite social sites. This development is a major convenience for customers and should also be an additional revenue source for hotels. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.