Mr. Katz

Ellis Katz

Principal and Hospitality Studio Director

John Portman & Associates

Ellis A. Katz is a Principal and the Hospitality Studio Director for John Portman & Associates (Portman). Dedicated and energetic, he is one of Portman’s primary experts in the complexity of hospitality and mixed-use projects. Mr. Katz also heads the business development for the firm, currently concentrating on projects in the USA, India and Brazil. Client service is his number one priority. As a result, he often serves as the client’s primary point of contact, providing clients with responsiveness and accountability. His leadership of project teams is aided by his clear understanding of the technical requirements of the project as well as sensitivity to the design issues. Excellent communication skills, combined with a positive personal demeanor, organizational expertise and conscientious follow-through, all work together to help keep the team focused.

Mr. Katz not only personifies Portman’s sensory/experiential approach to design, he also understands the business objectives of a hotel project as he works with the design team to ensure that firm projects deliver both a memorable guest experience as well as exceptional operational efficiency. He has been with the firm for 17 years and has worked in the industry for 31.

Prior to joining Portman, Mr. Katz worked for ten years as an Associate Principal with Loebl Schlossman & Hackl, Inc. in Chicago. His work there included design, master planning, and project management, with responsibility for complete project coordination through tenant move-in. Mr. Katz earned a Bachelor of Architecture from the University of Cincinnati. In addition to being a registered architect, Mr. Katz is a member of the Urban Land Institute. He works out of John Portman & Associates’ Atlanta office.

Mr. Katz can be contacted at 404-614-5040 or ekatz@portmanusa.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.