Mr. Rossette

Fernando Garcia Rossette

Managing Director

Grand Velas Resorts

With more than 30 years of hospitality experience, and most recently as Managing Director of Grand Velas Riviera Maya, Fernando Garcia Rossette was appointed Managing Director for the Grand Velas Resorts in Riviera Maya and Rivera Nayarit, as well as Casa Velas, a boutique hotel and ocean club on the Marina Vallarta Golf Course in Puerto Vallarta, in October 2011.

As the opening General Manager of the Grand Velas Riviera Maya in 2008, Mr. Rossette was responsible for overseeing about 1,500 employees at the resorts three ambiances, spa and food and beverage outlets. Having been the opening general manager for Grand Velas Riviera Nayarit, its sister property, Mr. Mr. Rossette was attracted to the post for the challenge of opening the next iteration of the Grand Velas brand which he feels is set apart by the breadth and depth of its ultra-luxury facilities and services.

Prior to rejoining Grand Velas in 2008, he was the Managing Director for the Four Diamond, condo-hotel development Las Palomas Beach and Golf Resort in Puerto Peñasco, Mexico.

With a degree from the Tourism School in Granada, Spain, Mr. Rossette’s expertise is finance. He has often been recruited for his great success in turning lackluster properties into successful ventures, including tenures at the Holiday Inn in Puerto Vallarta as the Director of Operations, the Hotel Sierra Radisson Plaza in Manzanillo, Mexico as the Property Director and the Stouffer Presidente Cancun Hotel as the General Manager.

Mr. Rossette is a member of the Chaine de Rottiseurs and in his free time he enjoys playing tennis, reading and having great food and wine with his wife.

Mr. Rossette can be contacted at 877-418-3059 or contactcenter@grandvelas.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.