Mr. Bush

Christopher Bush

Executive Vice President

Canyon Equity LLC

Christopher Bush has acquired broad operational and re-positioning experience in the luxury hospitality segment. A native of the UK, Mr. Bush’s multi-faceted career has taken him to five countries across three continents.

As Executive Vice President of Canyon Equity LLC, Mr. Bush is one of the executives who in 2005 formed the original core of this resort development and acquisition firm based near San Francisco. Mr. Bush heads up asset management for the company’s six operating resorts. Canyon’s properties include three Aman resorts, namely Le Mélézin in the French Alps, Amangiri in Utah, and Amangani at Jackson Hole, also the Four Seasons Resort Rancho Encantado in Santa Fe, and the Jean-Michel Cousteau Resort in Fiji.

Canyon Equity developed the ultra-luxury Amangiri resort (Utah) from the ground up, opening in October 2009. The resort was an immediate success and has been the recipient of innumerable awards and accolades in the short time since its opening.

Mr. Bush also directs Canyon’s hotel management subsidiary, Canyon Hotel & Resorts, which currently manages the Jean-Michel Cousteau Resort in the Fiji Islands. This entity is set up to take additional resorts under its management as the company expands.

Mr. Bush has managed some very notable hotels and resorts including Jumby Bay in Antigua, The Stanford Court in San Francisco, Palmilla Resort in Los Cabos, Mexico, and Pinehurst Resort in North Carolina. Earlier assignments include Regional Director of Marketing for Princes Hotels, based in Los Angeles and Director of Marketing for the 850-room Maria-Isabel Hotel in Mexico City

Mr. Bush can be contacted at 415-925-8000 or info@canyonequity.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.