Mr. Ferrara

Clifford Ferrara

Vice President of Sales & Revenue Management

Chesapeake Hospitality

Clifford Ferrara is the Vice President of Sales and Revenue Management for Chesapeake Hospitality, a leading third-party hotel management company ranked in the top 50 largest independent US operators. His leadership spans more than 30 years, including multiple brands and a wide variety of hotel types, both in a sales and operations capacity. His diverse leadership roles include responsibilities as director of sales, director of marketing, revenue management and as general manager.

Mr. Ferrara is a highly effective communicator and enthusiastic leader who can motivate a team to achieve objectives. His energy and personality are well suited to handle multiple tasks and challenges. He thrives on being resourceful and creative in his approach to sales and revenue management in order to achieve determined results.

His record of industry accomplishments include a common theme of re-positioning fledgling hotel sales and operations teams, then effectively deploying them to achieve strategic results. Mr. Ferrara successfully revitalized the sales mission and image of the 613 room Adams Mark Charlotte, the city’s largest convention hotel, nearly doubling group production during his tenure. As general manager of the Crowne Plaza Houston Downtown he effectively re-organized the sales team and improved operations efficiencies, while creating a culture a success that lead to increased food and beverage sales, improved profitability and better guest satisfaction scores.

One of Mr Ferrara’s most rewarding accomplishment was his involvement with the opening of the 315-room Crowne Plaza Hollywood Beach in Florida. As general manager, he was able to apply all of his professional skills to overcome the trials of opening a new hotel, developing the Crowne Plaza Hollywood into one of the most accomplished brand franchises.

Mr. Ferrara attended Porter-Gaud School in Charleston, South Carolina and earned a B.A. degree in English from Hampden-Sydney College. He enjoys hunting, fishing and boating, while currently residing in Annapolis, Maryland.

Mr. Ferrara can be contacted at 301-474-3307 or cferrara@chesapeakehospitality.com

Coming Up In The April Online Hotel Business Review




Feature Focus
Guest Service: The Personalized Experience
In the not-too-distant future, when guests arrive at a hotel, they will check themselves in using a kiosk in the lobby, by- passing a stop at the front desk. When they call room service to order food, it will be from a hotel mobile tablet, practically eliminating any contact with friendly service people. Though these inevitable developments will likely result in delivered to their door by a robot. When they visit a restaurant, their orders will be placed and the bill will be paid some staff reduction, there is a silver lining – all the remaining hotel staff can be laser-focused on providing guests with the best possible service available. And for most guests, that means being the beneficiary of a personalized experience from the hotel. According to a recent Yahoo survey, 78 percent of hotel guests expressed a desire for some kind of personalization. They are seeking services that not only make them feel welcomed, but valued, and cause them to feel good about themselves. Hotels must strive to establish an emotional bond with their guests, the kind of bond that creates guest loyalty and brings them back time and again. But providing personalized service is more than knowing your guests by name. It’s leaving a bottle of wine in the room of a couple celebrating their anniversary, or knowing which guest enjoys having a fresh cup of coffee brought to their room as part of a wake-up call. It’s the small, thoughtful, personal gestures that matter most and produce the greatest effect. The April issue of the Hotel Business Review will document what some leading hotels are doing to cultivate and manage guest satisfaction in their operations.