Mr. Ferrara

Clifford Ferrara

Vice President of Sales & Revenue Management

Chesapeake Hospitality

Clifford Ferrara is the Vice President of Sales and Revenue Management for Chesapeake Hospitality, a leading third-party hotel management company ranked in the top 50 largest independent US operators. His leadership spans more than 30 years, including multiple brands and a wide variety of hotel types, both in a sales and operations capacity. His diverse leadership roles include responsibilities as director of sales, director of marketing, revenue management and as general manager.

Mr. Ferrara is a highly effective communicator and enthusiastic leader who can motivate a team to achieve objectives. His energy and personality are well suited to handle multiple tasks and challenges. He thrives on being resourceful and creative in his approach to sales and revenue management in order to achieve determined results.

His record of industry accomplishments include a common theme of re-positioning fledgling hotel sales and operations teams, then effectively deploying them to achieve strategic results. Mr. Ferrara successfully revitalized the sales mission and image of the 613 room Adams Mark Charlotte, the city’s largest convention hotel, nearly doubling group production during his tenure. As general manager of the Crowne Plaza Houston Downtown he effectively re-organized the sales team and improved operations efficiencies, while creating a culture a success that lead to increased food and beverage sales, improved profitability and better guest satisfaction scores.

One of Mr Ferrara’s most rewarding accomplishment was his involvement with the opening of the 315-room Crowne Plaza Hollywood Beach in Florida. As general manager, he was able to apply all of his professional skills to overcome the trials of opening a new hotel, developing the Crowne Plaza Hollywood into one of the most accomplished brand franchises.

Mr. Ferrara attended Porter-Gaud School in Charleston, South Carolina and earned a B.A. degree in English from Hampden-Sydney College. He enjoys hunting, fishing and boating, while currently residing in Annapolis, Maryland.

Mr. Ferrara can be contacted at 301-474-3307 or cferrara@chesapeakehospitality.com

Coming Up In The May Online Hotel Business Review




Feature Focus
Eco-Friendly Practices: The Value of Sustainability
The hotel industry continues to make remarkable progress in implementing sustainability policies and procedures in their properties throughout the world. As a result, they continue to reap the benefits of increased profitability, enhanced guest experiences, and improved community relations. In addition, as industry standards are codified and adopted worldwide, hotels can now compare how their operations measure up against their competitors in terms of sustainable practices and accomplishments. This capacity to publicly compare and contrast is spurring competition and driving innovation as hotels do not wish to be left behind in this area. Water management and conservation is still a primary issue as population growth, urbanization, pollution and wasteful consumption patterns place increasing demands on freshwater supply. Water recycling; installing low-flow fixtures; using digital sensors to control water usage; and even harvesting rainwater are just a few things that some hotels are doing to preserve this precious resource. Waste management is another major concern. Through policies of reduce, reuse and recycle, some hotels are implementing “zero-waste” programs with the goal of substantially reducing their landfill waste which produces carbon dioxide and methane gases. Other hotels have established comprehensive training programs that reinforce the value of sustainability. There is employee engagement through posters and quizzes, and even contests are held to increase innovation, sensitivity and environmental awareness. Some hotels are also monitoring a guest’s energy usage and rewarding those who consumed less energy with gifts and incentives. The May issue of the Hotel Business Review will document how some hotels are integrating eco-friendly practices into their operations and how they and the environment are benefiting from them.