Mr. O'Donnell

James O'Donnell

Chief Operating Officer

Vail Resorts Hospitality

James O’Donnell joined RockResorts and Vail Resorts Hospitality in 2002 as Corporate Director of Finance, and became Regional Director of Operations in 2004. In 2006, he became Vice President of Strategic Development, where he was responsible for the acquisition of new management contracts and developments for RockResorts and Vail Resorts Hospitality. In this capacity, he was also responsible for the acquisition and growth of Vail Resorts’ Mountain Division and other lines of business, including ski resorts and online media. Mr. O’Donnell was named Chief Financial Officer in August 2011 and Chief Operating Officer in 2012.

Before joining RockResorts, Mr. O’Donnell was an assurance and business advisory services manager for Arthur Andersen LLP, in both the Miami and Denver offices. While at Andersen, he specialized in the hospitality and real estate industries.

Mr. O’Donnell received his Bachelor and Master in Business Administration degrees from the University of Miami, in Miami, FL. He regularly speaks on industry expert panels at the American Lodging Investment Summit (ALIS), the NYU Lodging Conference and various other conferences

Mr. O'Donnell can be contacted at 303-404-1800 or jodonnell@vailresorts.com

Coming Up In The February Online Hotel Business Review


Feature Focus
Hotel Social Media: Engage, Promote, Personalize and Reward
The evolution of social media continues its rapid advance and integration into hotel operations. No longer condemned by some traditionalists as a "passing fad" or a "nice-to-have" by skeptical accountants, it is now a fully accepted customer engagement touchpoint that must be appropriately funded and professionally managed. And companies can no longer assume that merely having a "social presence" is enough. In order to capture the attention they seek and to achieve the returns on investment they desire, companies have to prove their value to social media users who are educated, empowered, vocal and selective. And the strategies for accomplishing this are diverse and distinct. Reputations need to be monitored and maintained on travel review sites, which are quickly evolving into "real-time" networks. Customer service issues and complaints are more frequently identified and resolved in public social forums. Hotels are obliged to choose which social networks best serve their needs (Facebook, Instagram, Pinterest, Google Plus or Twitter) and to utilize them to engage, promote, personalize and reward their existing and prospective customers. Video is becoming increasingly popular as a communication tool and therefore must be professionally rendered, and blogging is now an accepted means to promote brand identity and thought leadership. And finally, effective paid advertising and marketing campaigns need to be devised to target potential customers on social media sites. The February Hotel Business Review will examine all these critical issues and explore how some hotels are successfully utilizing social media strategies in their operations.