Mr. O'Donnell

James O'Donnell

Chief Operating Officer

Vail Resorts Hospitality

James O’Donnell joined RockResorts and Vail Resorts Hospitality in 2002 as Corporate Director of Finance, and became Regional Director of Operations in 2004. In 2006, he became Vice President of Strategic Development, where he was responsible for the acquisition of new management contracts and developments for RockResorts and Vail Resorts Hospitality. In this capacity, he was also responsible for the acquisition and growth of Vail Resorts’ Mountain Division and other lines of business, including ski resorts and online media. Mr. O’Donnell was named Chief Financial Officer in August 2011 and Chief Operating Officer in 2012.

Before joining RockResorts, Mr. O’Donnell was an assurance and business advisory services manager for Arthur Andersen LLP, in both the Miami and Denver offices. While at Andersen, he specialized in the hospitality and real estate industries.

Mr. O’Donnell received his Bachelor and Master in Business Administration degrees from the University of Miami, in Miami, FL. He regularly speaks on industry expert panels at the American Lodging Investment Summit (ALIS), the NYU Lodging Conference and various other conferences

Mr. O'Donnell can be contacted at 303-404-1800 or jodonnell@vailresorts.com

Coming Up In The June Online Hotel Business Review


{300x250.media}
Feature Focus
Sales & Marketing: The Rise of the Millennials
Hotel Sales & Marketing departments have endured massive change in the past few years in terms of how they conduct their business, and there is little evidence to suggest that things will be slowing down anytime soon. Technological advances continue to determine how they research, analyze, plan, engage and ultimately sell to their customers. Though "traditional" marketing is still in the mix, there has been a major shift in focus toward online marketing. First and foremost is an understanding of who their primary audience is and how to market to them. Millennials (those born between 1981-1997) are the fastest growing customer segment in the hospitality industry, and they are expected to represent 50% of all travelers by 2025. With the rise of millennial consumers, sales and marketing efforts will need to be more transparent and tech savvy, with a strong emphasis on empathy and personal customer connection. Social media is essential for this demographic and they expect hotels to engage them accordingly. Other targeted groups include cultural buffs, foodies, LGBT, and multi-generational travelers - all of whom are seeking novel experiences tailored specifically to their interests and needs. Finally the Baby Boomers are still a force to be reckoned with. They are currently the wealthiest generation and are becoming increasingly tech savvy, with 33% of internet users now falling into this demographic. It is imperative that hotels include this generation when it comes to their 2016 digital marketing strategies. The June Hotel Business Review will examine some of these markets and report on what some sales and marketing professionals are doing to address them.