Ms. Lundahl

Maury F. Lundahl

Senior Director, Distribution Strategy

Choice Hotels International

Maury Lundahl is senior director, distribution strategy for worldwide lodging franchisor Choice Hotels International, Inc. (NYSE: CHH). In this role she oversees development and execution of the company’s social media strategy. Under her leadership, Choice established a Facebook presence and significantly grew its social audience.

Ms. Lundahl is also responsible for the implementation and ongoing evolution of Choice’s distribution strategy, including monitoring industry trends, understanding consumer behavior, and facilitating planning and communication across Choice’s distribution channels.

During her 10-year tenure with Choice, Ms. Lundahl has been instrumental in enhancing Choice’s ecommerce platform, identifying and initiating new, innovative and effective content management, channel analysis and communication strategies. In the role of Sr. Director, Electronic Communications and Analysis, she was responsible for the implementation of the company’s first enterprise content management system.

Prior to joining Choice, Ms. Lundahl served as marketing and ebusiness consultant for Immedient Corporation where she worked with leading brands to develop ecommerce, online marketing and content management strategies designed to drive revenue and generate demand.

Ms. Lundahl holds a bachelor’s degree in public relations from Northern Arizona University.

Ms. Lundahl can be contacted at 602-953-4469 or maury_lundahl@choicehotels.com

Coming Up In The April Online Hotel Business Review




Feature Focus
Guest Service: The Personalized Experience
In the not-too-distant future, when guests arrive at a hotel, they will check themselves in using a kiosk in the lobby, by- passing a stop at the front desk. When they call room service to order food, it will be from a hotel mobile tablet, practically eliminating any contact with friendly service people. Though these inevitable developments will likely result in delivered to their door by a robot. When they visit a restaurant, their orders will be placed and the bill will be paid some staff reduction, there is a silver lining – all the remaining hotel staff can be laser-focused on providing guests with the best possible service available. And for most guests, that means being the beneficiary of a personalized experience from the hotel. According to a recent Yahoo survey, 78 percent of hotel guests expressed a desire for some kind of personalization. They are seeking services that not only make them feel welcomed, but valued, and cause them to feel good about themselves. Hotels must strive to establish an emotional bond with their guests, the kind of bond that creates guest loyalty and brings them back time and again. But providing personalized service is more than knowing your guests by name. It’s leaving a bottle of wine in the room of a couple celebrating their anniversary, or knowing which guest enjoys having a fresh cup of coffee brought to their room as part of a wake-up call. It’s the small, thoughtful, personal gestures that matter most and produce the greatest effect. The April issue of the Hotel Business Review will document what some leading hotels are doing to cultivate and manage guest satisfaction in their operations.