Mr. Grosack

Matthew Grosack

Associate

DLA Piper

Matthew Grosack is a commercial litigation associate in DLA Piper's Miami office. Mr. Grosack focuses his practice on complex commercial litigation and arbitration matters with extensive experience handling a wide range of health care litigation and regulatory investigations, hospitality industry litigation, corporate and real estate litigation.

A wide range of health care industry participants, including health systems, hospitals, ambulatory surgical centers, diagnostic imaging companies, home health agencies, medical and physician practice groups and various other health care industry businesses are among Mr. Grosack’s clients. He represents them in connection with complex health care litigation matters, regulatory investigations and enforcement actions by federal and state regulatory agencies, and helps them respond to (and defend against) potential whistleblower (qui tam) actions. As part of his hospitality litigation practice, Mr. Grosack represents hospitality and leisure industry participants, including hotels, developers, cruise lines, management companies, marketing companies and other hospitality, leisure and entertainment industry-related businesses in a broad range of commercial litigation disputes.

Mr. Grosack has experience handling disputes involving the enforcement of restrictive covenants, such as non-competition, non-solicitation and confidentiality provisions and complex litigation involving misappropriation of trade secrets and unfair competition. He has also represented clients in labor and employment disputes, including defending against discrimination claims and counseling on employment issues and retaliatory discharge claims. Additionally, he has experience in all aspects of electronic discovery, including, but not limited to, extensive experience with the requirements of the Sedona Principles and federal and state law interpreting electronic discovery requirements.

Mr. Grosack can be contacted at 305-423-8554 or matthew.grosack@dlapiper.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.