Dr. Hudson

Simon Hudson

Endowed Chair in Tourism and Hospitality

University of South Carolina

Dr Simon Hudson is an Endowed Chair in Tourism and Hospitality at the University of South Carolina. He has held previous academic positions at universities in Canada and England, and has worked as a visiting professor in Austria, Switzerland, Spain, Fiji, New Zealand, the United States, and Australia.

Prior to working in academia, Dr Hudson spent several years in the tourism industry in Europe, and he now consults for the industry in North America. Dr Hudson has written five books. His first, Snow Business, written in 2000, was the first book to be written about the international ski industry, followed by Sports and Adventure Tourism, published by Haworth in 2003. His third book, Marketing for Tourism and Hospitality: A Canadian Perspective, has sold over 8000 copies, and is in its second edition. Tourism and Hospitality Marketing: A Global Perspective was published by Sage in 2008, and Golf Tourism was published by Goodfellow in 2010. Goodfellow also issued his most recent book called Customer Service for Tourism and Hospitality.

In addition to his books, he has written over 50 peer-reviewed journal articles and over 20 book chapters. He is frequently invited to international tourism conferences as a keynote speaker.

Dr. Hudson can be contacted at 803-777-2705 or shudson@hrsm.sc.edu

Coming Up In The February Online Hotel Business Review




Feature Focus
Social Media: Interacting with the Hotel Customer
Consider these astonishing numbers: 1.49 billion active monthly Facebook users. 1.1 billion active monthly YouTube users. 320 million active monthly Twitter users and nearly 400 million registered users on LinkedIn. 400 million active monthly Instagram users and 200 million active Google+ users. The power and reach of social media is an awesome force and it has transformed how hotels interact with their customers. In the past year, social media advertising spending increased 33.5% to nearly $24 billion dollars. Social networks are being utilized by hotels to reach more visitors, expand brand awareness, enhance brand reputation and to establish more direct and personal communication with their customers. Savvy hotel operators are adopting a comprehensive social media strategy, and there are several emerging trends to note. Video continues to be a powerful and influential element in social media marketing, with 70% of companies saying that it is their most effective marketing tool. Video generates a 62% higher engagement rate than photographs alone, and with new social sites like Meerkat and Periscope which offer live video streaming, those numbers will only increase. Sponsored content is another growing trend. Though advertorials have been around for decades, hotels are finding new ways to maximize the visibility of their content. Some are placing sponsored content on Facebook, or on influencer blogs. Another trend is the integration of a “Buy Now” button into social media websites. Customers will be able to make purchases without ever having to leave their favorite social sites. This development is a major convenience for customers and should also be an additional revenue source for hotels. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.