Mr. Mootz

Harald Mootz

Director of Concierge Relations

Les Clefs dOr USA

Harald Mootz is an 18-year veteran in the New York City hotel industry, having started sparked his career one summer at the Capitol Hilton hotel in Washington DC. His Concierge career began with the Hotel Plaza Athenee in 1994, moving to the New York Palace in 2006, and currently a team member at the famed St. Regis New York since 2008.

An active member and former President of the New York City Concierge Association of Hotel Concierges, Mr. Mootz now holds the position of Director of Concierge Relations for the only professional Hotel Concierge organization in the world called Les Clefs dOr USA (the Golden Keys).

Awarded Concierge of the Year at the annual Silver Plume Awards, and a three-time nominee and finalist of New York Citys Big Apple Stars award, he is proud of his accomplishments and continues his quest to deliver bespoke service to his discerning guests.

With studies at Penn State Behrend in Erie, and a graduate of Southern Connecticut State University in Liberal Studies (with minors in German, French and Communications), Mr. Mootz applies his skills every day on the job. His parents, of German descent, brought him up in Vienna as a baby, he also had the chance to live in Paris France for 2 years, where he learned to speak French at the American School of Paris.

Well traveled, Mr. Mootz enjoys exploring new cites and countries and sharing his experiences with his guests and counterparts. He currently works with a team of 8 that combined, offers 154 years of Concierge service!

Mr. Mootz can be contacted at 212-753-4500 or conciergerelations@lcdusa.org

Coming Up In The February Online Hotel Business Review




Feature Focus
Social Media: Interacting with the Hotel Customer
Consider these astonishing numbers: 1.49 billion active monthly Facebook users. 1.1 billion active monthly YouTube users. 320 million active monthly Twitter users and nearly 400 million registered users on LinkedIn. 400 million active monthly Instagram users and 200 million active Google+ users. The power and reach of social media is an awesome force and it has transformed how hotels interact with their customers. In the past year, social media advertising spending increased 33.5% to nearly $24 billion dollars. Social networks are being utilized by hotels to reach more visitors, expand brand awareness, enhance brand reputation and to establish more direct and personal communication with their customers. Savvy hotel operators are adopting a comprehensive social media strategy, and there are several emerging trends to note. Video continues to be a powerful and influential element in social media marketing, with 70% of companies saying that it is their most effective marketing tool. Video generates a 62% higher engagement rate than photographs alone, and with new social sites like Meerkat and Periscope which offer live video streaming, those numbers will only increase. Sponsored content is another growing trend. Though advertorials have been around for decades, hotels are finding new ways to maximize the visibility of their content. Some are placing sponsored content on Facebook, or on influencer blogs. Another trend is the integration of a Buy Now button into social media websites. Customers will be able to make purchases without ever having to leave their favorite social sites. This development is a major convenience for customers and should also be an additional revenue source for hotels. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.