Mr. McNeill

Andy McNeill

CEO

American Meetings, Inc. (AMI)

Andy McNeill is CEO of American Meetings, Inc. (AMI), a world-wide leader in the event marketing and meeting management space.

Mr. McNeill is a true veteran of the meetings and event industries, with more than 25 years of experience. His weekly blog is one of the industry’s leading blogs, and was recently picked up to provide content to Meetingsnet and the Corporate Meetings Network. He is frequently interviewed for articles by journalist regarding industry trends. Developing meeting strategies is his expertise and his passion. He has assisted firms in the pharmaceutical, biotech, healthcare, consumer, sports marketing and investment banking sectors to name a few.

After graduation from FSU with a degree in Marketing, Mr. McNeill began his career in the event marketing group at FSU Athletics. Soon after, he spent six years with NSG Corporation as the Senior Vice President leading the sales/marketing for the firm who produced events for 200,000+ attendees annually across the globe. Revenues exceeded 25 million annually.

Mr. McNeill and the NSG team worked with the 1996 Olympic Games in Atlanta to produce portions of the Opening Ceremonies. Following NSG, he secured the role as COO at Fanizzi Associates, one of the nation’s largest event pharmaceutical firms. There he managed the overall operations of the company who executed over 400 events annually for physicians and internal pharmaceutical clients. Revenues exceeded 40 million a year.

In 2002, Mr. McNeill left Fanizzi Associates, and launched AMI with the vision of owning a premiere event marketing and meeting management firm. Since 2002, AMI has grown into a multi-million dollar organization producing hundreds of events annually. AMI has managed programs in 20+ industries for clients such as Novartis, Mars, Cleveland Clinic, J & J, Baxter, Pfizer and Office Depot. The completion of AMI’s new state of the art, 5,000 square feet corporate facility, is a crowing accomplishment as AMI enters its decade anniversary in 2012.

Mr. McNeill can be contacted at 954-556-8864 or andy@americanmeetings.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.