Ms. Donahue

Kieran Donahue

Vice President, Global Brand Marketing

DoubleTree by Hilton

As Vice President of Global Brand Marketing for DoubleTree by Hilton, Kieran Donahue is responsible for the development of long term global market share growth strategies and overall brand marketing initiatives. She focuses on enhancing owner return on investment by further leveraging the resources of the Hilton Worldwide enterprise and developing tools and resources that hotels can implement in-market, ensuring the brand is well-positioned for the rapid global growth it continues to enjoy.

A Hilton Team Member for 11 years, Ms. Donahue held a series of positions with increasing responsibility, culminating in her role as Senior Director of Brand Marketing for Hilton Hotels & Resorts. In that role, she developed and led an international, multi-faceted and cross-cultural marketing strategy that substantially increased that brand's reputation and profitability.

Ms. Donahue was also responsible for creating enduring and award-winning entertainment partnerships with the film "Up in the Air," popular TV series "Hawaii Five-0," the GRAMMY Awards and the Tribeca Film Festival. During her tenure with Hilton, she played a key role in marketing the company's highly successful loyalty program, Hilton HHonors, where responsibilities included oversight of the Visa co-brand card and global airline partners. A featured speaker on marketing and branding at several conferences, including Variety TV & Film Summit, Ms. Donahue has also written for such well-regarded publications as The Journal of Brand Strategy and Innovation.

Ms. Donahue began her career working for Tricots St. Raphael, a prominent New York City men's fashion designer. She went on to develop an innovative partnership and sponsorship platform for MAGIC, the fashion industry's most influential convention event.

Ms. Donahue can be contacted at 703-883-5799 or kieran.donahue@hilton.com

Coming Up In The April Online Hotel Business Review




Feature Focus
Guest Service: The Personalized Experience
In the not-too-distant future, when guests arrive at a hotel, they will check themselves in using a kiosk in the lobby, by- passing a stop at the front desk. When they call room service to order food, it will be from a hotel mobile tablet, practically eliminating any contact with friendly service people. Though these inevitable developments will likely result in delivered to their door by a robot. When they visit a restaurant, their orders will be placed and the bill will be paid some staff reduction, there is a silver lining Ė all the remaining hotel staff can be laser-focused on providing guests with the best possible service available. And for most guests, that means being the beneficiary of a personalized experience from the hotel. According to a recent Yahoo survey, 78 percent of hotel guests expressed a desire for some kind of personalization. They are seeking services that not only make them feel welcomed, but valued, and cause them to feel good about themselves. Hotels must strive to establish an emotional bond with their guests, the kind of bond that creates guest loyalty and brings them back time and again. But providing personalized service is more than knowing your guests by name. Itís leaving a bottle of wine in the room of a couple celebrating their anniversary, or knowing which guest enjoys having a fresh cup of coffee brought to their room as part of a wake-up call. Itís the small, thoughtful, personal gestures that matter most and produce the greatest effect. The April issue of the Hotel Business Review will document what some leading hotels are doing to cultivate and manage guest satisfaction in their operations.