Ms. Donahue

Kieran Donahue

Vice President, Global Brand Marketing

DoubleTree by Hilton

As Vice President of Global Brand Marketing for DoubleTree by Hilton, Kieran Donahue is responsible for the development of long term global market share growth strategies and overall brand marketing initiatives. She focuses on enhancing owner return on investment by further leveraging the resources of the Hilton Worldwide enterprise and developing tools and resources that hotels can implement in-market, ensuring the brand is well-positioned for the rapid global growth it continues to enjoy.

A Hilton Team Member for 11 years, Ms. Donahue held a series of positions with increasing responsibility, culminating in her role as Senior Director of Brand Marketing for Hilton Hotels & Resorts. In that role, she developed and led an international, multi-faceted and cross-cultural marketing strategy that substantially increased that brand's reputation and profitability.

Ms. Donahue was also responsible for creating enduring and award-winning entertainment partnerships with the film "Up in the Air," popular TV series "Hawaii Five-0," the GRAMMY Awards and the Tribeca Film Festival. During her tenure with Hilton, she played a key role in marketing the company's highly successful loyalty program, Hilton HHonors, where responsibilities included oversight of the Visa co-brand card and global airline partners. A featured speaker on marketing and branding at several conferences, including Variety TV & Film Summit, Ms. Donahue has also written for such well-regarded publications as The Journal of Brand Strategy and Innovation.

Ms. Donahue began her career working for Tricots St. Raphael, a prominent New York City men's fashion designer. She went on to develop an innovative partnership and sponsorship platform for MAGIC, the fashion industry's most influential convention event.

Ms. Donahue can be contacted at 703-883-5799 or kieran.donahue@hilton.com

Coming Up In The October Online Hotel Business Review




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Feature Focus
Revenue Management: Technology and Big Data
Like most businesses, hotels are relying on technology and data to drive almost every area of their operations, but perhaps this is especially true for hotel Revenue Managers. There has been an explosion of technology tools which generate a mountain of data – all in an effort to generate profitable pricing strategies. It falls to Revenue Managers to determine which tools best support their operations and then to integrate them efficiently into their existing systems. Customer Relationship Management, Enterprise Resource Planning, and Online Reputation Management software are basic tools; others include channel managers, benchmark reports, rate shopping tools and review systems, to name a few. The benefits of technology tools which automate large segments of a Revenue Manager’s business are enormous. Freed from the time-consuming process of manual data entry, and having more accurate data available, allows Revenue Managers to focus on analysis, strategies and longer-term decision-making. Still, for most hotels, the amount of data that these tools generate can be overwhelming and so another challenge is to figure out how to effectively utilize it. Not surprisingly, there are some new tech tools that can help to do exactly that. There are cloud-based analytics tools that provide a comprehensive overview of hotel data on powerful, intuitive dashboards. The goal is to generate a clear picture, at any moment in time, of where your hotel is at in terms of the essentials – from benchmarking to pricing to performance – bringing all the disparate streams of data into one collated dashboard. Another goal is to eliminate any data discrepancies between finance systems, PMS, CRM and forecasting systems. The October issue of the Hotel Business Review will address all these important developments and document how some leading hotels are executing their revenue management strategies.