Dr. Erdem

Mehmet Erdem

Associate Professor of Hotel Operations & Technology

Hotel College, UNLV

Dr. Mehmet Erdem is an Associate Professor of Hotel Operations and Technology at the Hotel College of University of Nevada Las Vegas (UNLV) as well as the President of International Hospitality Information Technology Association (iHITA). Prior to UNLV, he taught in the College of Business at University of New Orleans and in the School of Learning Design and Technology at Purdue University. He is the recipient of the 2011 International CHRIE Innovation in Teaching Award.

Dr. Erdem has over 10 years of domestic and international lodging operations experience. As part of his industry tenure, he was responsible for training and development, rooms division, and information systems. A technology and instructional design consultant, he also serves as an executive program trainer for the International Gaming Institute (IGI) in Las Vegas.

Dr. Erdem is actively involved as a board and council member in several industry and academic associations. In 2011, he was recognized with the Organizational Leadership Award by Global Information Technology Management Association (GITMA). As a hospitality scholar, Dr. Erdem has authored over sixty research articles and conference proceedings. In the past five years, he has been awarded over $800K in research grants and projects. He regularly presents his research findings at professional and academic conferences in the US and abroad.

Dr. Erdem can be contacted at 702-895-5811 or mehmet.erdem@unlv.edu

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.