Mr. Beazley

John Beazley

Managing Director of Hospitality

Trigild

A Certified Hotel Administrator since 1988, John B. Beazley has more than 30 years of hospitality and restaurant management experience. As Trigild’s managing director of hospitality, he oversees the operations of hotels, restaurants and other types of enterprise businesses, working closely with the corporate office personnel and all on-site managers – overseeing operations, franchising, new development, sales and marketing, construction, human resources and concept analysis and acquisitions. In this capacity, he also leads Trigild’s field based operations team, strategically based throughout the United States.

Prior to joining Trigild, Mr. Beazley was executive vice president of Pacifica Hotel Company -- a position he held for 16 years – successfully leading the repositioning and management of their 30-hotel and restaurant portfolio, building value and solid investor returns. During his tenure with the Santa Barbara, Calif.-based company, he also directed a series of multi-million dollar hotel renovations, as well as helped significantly expand the company. When Mr. Beazley joined Pacifica, the company had five hotels, and it had expanded to 23 properties, ranging from 35 to 460 rooms, by the time he left.

Mr. Beazley is familiar with Trigild and its approach, having worked for the full service real estate services company for six years in the late 80s and early 90s as vice president of operations. Additionally, he gained a solid, hands-on knowledge of successful hotel and restaurant operations as a hotel general manager, and worked for eight years with Stouffer Hotel Corporation in positions including director of food and beverage, restaurant manager and hotel general manager for properties across the country. Over the years, he has worked with brands that include Best Western, Hampton Inn, Hilton Garden Inn, Holiday Inn, Radisson and Choice Hotels.

Mr. Beazley received his Bachelor of Science in Hotel and Restaurant Management from the University of Wisconsin.

Mr. Beazley can be contacted at 858-242-1222 or john.beazley@trigild.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.