Mr. Collins

John Collins

President

The Extreme Group, Inc.

John S. Collins is the President of The Extreme Group, Inc., a company specializing in creating interactivity. Mr. Collins led The Extreme Group from their humble beginnings in his living room over 20 years ago to serving a world class client list from their three offices. His background in broadcast television game shows helped him to develop the exciting interactive events that the company became known for delivering.

With divisions that now encompass live events, video production and interactive mobile technologies, the company is a true innovator. Their client list boasts a virtual who’s who of international clients including: The Walt Disney Company, American Airlines, BP, Citigroup, CB Richard Ellis, Gartner, Lowes, PepsiCo, Ritz Carlton, Four Season, United Technologies, Toyota, Proctor & Gamble and Pfizer. While the company has been blessed with financial rewards, Mr. Collins considers their best accomplishment the number of lives that are touched through the company; whether they are customers, vendors or employees.

Mr. Collins attended the University of Tampa, where he graduated in the top of his communications class. He continues to reside in the Tampa area, where along with his wife Kristi, is raising their two children Mary Katherine (Katie) and Samuel Lucas. The family has chosen to home educate their children while traveling the world and experiencing different cultures together.

Mr. Collins can be contacted at 813-964-8844 or jcollins@theextremegroup.com

Coming Up In The May Online Hotel Business Review




Feature Focus
Eco-Friendly Practices: The Value of Sustainability
The hotel industry continues to make remarkable progress in implementing sustainability policies and procedures in their properties throughout the world. As a result, they continue to reap the benefits of increased profitability, enhanced guest experiences, and improved community relations. In addition, as industry standards are codified and adopted worldwide, hotels can now compare how their operations measure up against their competitors in terms of sustainable practices and accomplishments. This capacity to publicly compare and contrast is spurring competition and driving innovation as hotels do not wish to be left behind in this area. Water management and conservation is still a primary issue as population growth, urbanization, pollution and wasteful consumption patterns place increasing demands on freshwater supply. Water recycling; installing low-flow fixtures; using digital sensors to control water usage; and even harvesting rainwater are just a few things that some hotels are doing to preserve this precious resource. Waste management is another major concern. Through policies of reduce, reuse and recycle, some hotels are implementing “zero-waste” programs with the goal of substantially reducing their landfill waste which produces carbon dioxide and methane gases. Other hotels have established comprehensive training programs that reinforce the value of sustainability. There is employee engagement through posters and quizzes, and even contests are held to increase innovation, sensitivity and environmental awareness. Some hotels are also monitoring a guest’s energy usage and rewarding those who consumed less energy with gifts and incentives. The May issue of the Hotel Business Review will document how some hotels are integrating eco-friendly practices into their operations and how they and the environment are benefiting from them.