Ms. Pepe

Dianne Pepe

Director of Group Sales

Millennium Broadway Hotel, New York

As director of group sales for the 750-room Millennium Broadway Hotel New York, Dianne Pepe has responsibility for the property’s 110,000 square feet of meeting and business space, including the only residential IACC-accredited conference center in New York City and the iconic and historic Hudson Theatre, an immensely popular choice for special corporate events, product launches, private social events, and weddings, including the largest number of same sex marriages in the city.

Prior to joining Millennium Ms. Pepe was area director of sales for the Pyramid Hotel Group where she directed the sales operation and managed a staff of 16 for two “big box” central New Jersey IACC certified conference center hotels totaling 770 rooms and over 110,000 square feet of meeting space. Before that, she was director of group sales for The Westin Princeton at Forrestal Village, a 294-room hotel with 22,000 square feet of conference space.

Ms. Pepe began her sales career as catering manager at the all-suite Madison Suites Hotel before moving on to the 204-room Radisson Hotel Princeton. In 2004 she was recruited by the prestigious Doral Forrestal Conference Center and Spa where she received recognition as the top hotel sales manager for Interstate Hotels and Resorts Northeast 2005 and began her love affair with IACC. She holds an A.A.S. degree from Sullivan County Community College, part of the State University of New York system.

Ms. Pepe can be contacted at 212-789-7566 or dpepe@mill-usa.com

Coming Up In The September Online Hotel Business Review




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Feature Focus
Hotel Group Meetings: Blue Skies Ahead
After a decade of sacrifice and struggle, it seems that hotels and meeting planners have every reason to be optimistic about the group meeting business going forward. By every industry benchmark and measure, 2017 is shaping up to be a record year, which means more meetings in more locations for more attendees. And though no one in the industry is complaining about this rosy outlook, the strong demand is increasing competition among meeting planners across the board – for the most desirable locations, for the best hotels, for the most creative experiences, for the most talented chefs, and for the best technology available. Because of this robust demand, hotels are in the driver’s seat and they are flexing their collective muscles. Even though over 100,000 new rooms were added last year, hotel rates are expected to rise by a minimum of 4.0%, and they are also charging fees on amenities that were often gratis in the past. In addition, hotels are offering shorter lead times on booking commitments, forcing planners to sign contracts earlier than in past years. Planners are having to work more quickly and to commit farther in advance to secure key properties. Planners are also having to meet increased attendee expectations. They no longer are content with a trade show and a few dinners; they want an experience. Planners need to find ways to create a meaningful experience to ensure that attendees walk away with an impactful memory. This kind of experiential learning can generate a deeper emotional connection, which can ultimately result in increased brand recognition, client retention, and incremental sales. The September Hotel Business Review will examine issues relevant to group business and will report on what some hotels are doing to promote this sector of their operations.