Mr. Wood

Paul Wood

Vice President of Revenue Management

Greenwood Hospitality

Paul Wood is an innovative and forward thinking leader in the Hospitality field .Mr. Wood began his hospitality career in 1994 and has amassed extensive experience in Revenue Management and Information Technology disciplines.

Entrepreneurial by nature, Mr. Wood joined the principals of the fledgling company, Greenwood Hospitality Group in January of 2011 bringing his vast experience in Revenue Management and work experience in the use of mixed-use profit optimization programs, oversight of e-commerce, Global Distribution Systems, Business Intelligence, Customer Relationship Management Software and Operational knowledge in the hospitality arena. In his role as Vice President of Revenue Management, Mr. Wood directs all Revenue Management and Sales policy, procedure activities, oversees pre-opening and repositioning strategies, implementation of e-commerce programs and enhancement of brand standards and practices.

Since joining Greenwood Hospitality Group, the portfolio of Hotels has enjoyed substantial improvements in RevPAR and many of the Hotels within the portfolio have received awards such as the coveted Hotel of the year for the Americas awarded by Marriott International for 2011 and the top sales improvement for the first quarter of 2012 awarded by Crowne Plaza.

Prior to his current role, Mr. Wood served as Senior Account Director for Sceptre Hospitality and Corporate Director of Revenue Management for Richfield Hospitality. Mr. Wood expanded the Sceptre and Richfield Revenue Management platform to include hospitality investments and acquisitions. During his 14 years with Richfield and its predecessor companies, Mr. Wood held several key positions. In addition, he was responsible for property management, transitions and client relations within the management portfolio.

Mr. Wood is a Certified Revenue Management Executive and a Certified Hotel and Business Acumen. Mr. Wood currently serves on the National Hospitality Sales and Marketing International board for Revenue Management.

Mr. Wood can be contacted at 720-310-2029 x14 or pwood@greenwoodhospitality.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.